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abuthahir Mathilakath Veettil, Marketing Manager

abuthahir Mathilakath Veettil

Marketing Manager·Lulu Retail

Saudi Arabia

Diploma, Diploma in digital visual Media

Work experience

Total years of experience: 16 years, 8 months

Marketing Manager

July 2025 - Present

Lulu Retail

Riyadh, Saudi Arabia

July 2025 - Present

Develop marketing strategies aligned with target audiences and customer segments.

Allocate and manage marketing budgets effectively.

Plan, execute, and monitor marketing campaigns.

Reporting & Analysis.

Analyzing market trends and competitors to adjust strategies.

Reviewing the marketing calendar to align daily activities with upcoming campaigns.

Meeting with management to discussing new initiatives, upcoming marketing opportunities, presenting pre-campaign plans, reviewing post-campaign results and suggesting improvements for future product promotions.

Ensuring alignment between marketing activities and overall business objectives.

Coordinating with the Purchase Department to plan promotions around stock availability, seasonal demand and working closely with the Store Team to ensure campaigns are executed effectively at ground level, with proper displays, customer engagement, and smooth implementation.

Lead and motivate the marketing team.

Assign tasks and monitor performance of team members.

Build relationships with stakeholders, agencies, and media.

Manage sponsorships, and public relations.

Handling emails, scheduling meetings, and preparing presentations.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Executive

January 2019 - Present

PT Lulu Group International

Jakarta, Indonesia

January 2019 - Present

• Overseeing and developing marketing campaigns
• Devising and presenting ideas and strategies
• Promotional activities.
• Promotion Calendar And yearly budget
• Coordinate with product photography
• Managing campaigns on social media (Facebook, Instagram & Tiktok)
• Managing campaigns Store activities & Promotions
• Managing Web Store Promotion Activities
• Oversees advertising and promotion activities including print and
online electronic media and direct mail

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing & Advertising Head

January 2019 - November 2025

PT Lulu Group Retail

Jakarta, Indonesia

January 2019 - November 2025

• Overseeing and developing marketing campaigns.
• Devising and presenting ideas and strategies.
• Promotional activities, promotion calendar, and yearly budget.
• Managed escalated client inquiries with exceptional professionalism
and enthusiasm to maintain trust and reliability.
• Prepared detailed marketing forecasts on a daily, weekly,
and quarterly basis.
• Maximized outreach by implementing marketing strategies to grow the
customer base.
• Created sales strategies to promote advertising offerings and
motivate larger deals.
• Identified, developed, and evaluated marketing strategies based
on knowledge of company objectives and market trends.
• Analyze digital marketing campaigns weekly & improve new ideas
and activities on social media campaigns.
• Created sales strategies to promote advertising offerings.
• Presented campaign results to clients with clear explanations.
• Managed budgets effectively to maximize return on investment.
• Planned and executed new strategies to increase sales.

Company industry:
Retail & Wholesale

ADVERTISING & PROMOTION COORDINATOR

October 2009 - December 2018

Lulu Group International

Dubai, United Arab Emirates

October 2009 - December 2018

• Responsibilities included Branding & Create The SAP Agreement
• Promotion Coordination (National level & Store Level )
• Responsibilities including all types of Design
• Responsibilities for Making Booklet & flyer

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Advertising & Promotion Coordinator

October 2009 - December 2018

Lulu Group International

Dubai, United Arab Emirates

October 2009 - December 2018

• Promotion and event coordination.
• Coordination for all types of design.
• Responsible for preparing detailed marketing income
forecasts for branding, which were conducted on a daily,
weekly, and quarterly basis.
• Created and implemented rules, contracts, and revenue-generating
plans.
• Conducted competitor analysis for advertising trends
• Performed advertising budget monitoring.
• Tracked new information from various media outlets.
• Assisted marketing teams in creating effective marketing material.
• Designed promotional materials, including flyers and digital adverts,
to captivate and inform potential customers strategies to increase sales.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

Image Creative Education

September 2009

September 2009

Diploma, Diploma in digital visual Media

India

image multimedia

October 2008

October 2008

Diploma, Multimedia Design

India

Government of Kerala

July 2007

July 2007

High school or equivalent, Commerce

India

Skills

Visual
Expert
Visual
Expert
Multimedia
Expert
Multimedia
Expert
Cards
Expert
Cards
Expert
Designing
Expert
Designing
Expert
Marketing
Expert
Marketing
Expert
Branding
Intermediate
Branding
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BUDGET MANAGEMENT
Intermediate
BUDGET MANAGEMENT
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
MARKET TREND
Intermediate
MARKET TREND
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
PROFESSIONALISM
Intermediate
PROFESSIONALISM
Intermediate
Visual
Expert
Visual
Expert
Multimedia
Expert
Multimedia
Expert
Cards
Expert
Cards
Expert

Languages

English
Intermediate
Indonesian
Intermediate
Hindi
Intermediate
Malayalam
Beginner

Hobbies

  • Reading