Retail Administrator
Adishwar India Limited
Total years of experience :34 years, 3 Months
Since Dec 2007 as the Retail Administrator for a large Retail Chain in consumer Durables and electronics in South India:
• Conceptualisation and implementation of CRM.
• Training of staff and strategic motivation for enabling change management and business development.
• Implementation of customer acquisition and loyalty principles and concepts at people level and deployment of technology and new process
• Huge Key accounts generated& managed - Robert Bosch.
• Patron servicing and satisfaction enhancement in terms of CRM effectiveness through call centre, at stores and at despatch/delivery levels achieving path breaking levels of success/improvements.
• Successful implementation of Centralised delivery systems to consumers for the first time in the industry in this part of the world.
• Successful work flow structure design and deployment of process for evaluation and continuous improvements.
Established strategic alliances and tie-ups with channel partners to achieve market penetration and reach.
Planned managed and monitored channel sales and marketing activities.
Implemented effective strategies to maximize sales and accomplishment of sales and revenue targets.
Planned promotional activities with calendar and activity teams.
Designed promotional schemes and customer offers in consultation / supports of HO, after negotiations/presentation with HO & trade.
Managed various communication platforms and methods for communicating schemes and offers to trade.
Imparted training to sales force and trade partners on products, selling skills and programmes.
Conducted sales meetings for setting up sales objectives and designing or streamlining process to ensure smooth functioning of sales operations.
Generation of break through business from new channels alien to sharp over the years.
Converted the branch as the only profit making Branch status among Sharp Branches across the country for the period.
Sharp’s over dependence on large business house at huge pay out was reversed and Market share retained/improved.
Major strategy correction successfully carried out against heavy odds.
Improved profitability objectives achieved without sacrificing market share.
Formulated marketing strategies in coordination with corporate Head Quarters.
Managed manpower of over forty people including 3 Managers of three states.
Re-launched the Brand in Karnataka for correction and growth and led to huge growth.
After re-launch, increased market share of Akai from naught to 8% against heavy odds for the period.
Product launches in India and abroad.
Organised several conferences/product launches in India and abroad.
Formulated marketing strategies in coordination with corporate Head Quarters.
Managed manpower of over hundred people including 3 Managers of two states.
Turnover in Kerala grew many fold per month in 4 years
Increased efficiency in revenue achieved consistent with sales growth.
Network enhancement creating landmark proportions in strategy and achievement.
Biggest contingent of dealers for FTS achieved as symptomatic growth against trade incentives strategically offered.
Highest volume sales in the country achieved on several occasion.
Highly successful product launches setting traditions, both in India and abroad.
Heading Sales for the entire state - KERALA
Head of Channel Sales for the State - Tamil Nadu
Worked as front line sales officer in sales
Completed Graduation in Science stream
