Marketing Manager
Emirates College of Technology
Total years of experience :17 years, 9 Months
Role:
(Marketing Unit)
Design the college annual budget plan for marketing and students’ recruitment and submit to the Vice President for Strategy and Business Development
Develop and implement effective communication mechanisms to build awareness of corporate brand, objectives and values
Create & implement marketing plans and campaigns that support the marketing & recruitment strategies, including use of both traditional & digital media
Set up and overlook Marketing KPIs including but not limited to; lead generation, qualification and conversion
Create customer personas and devise digital marketing campaigns and content to drive relevant traffic to digital assets and follow their digital footprint, personalising their CX journey and helping raise conversion rates via highly qualified leads
Administer and manage digital marketing campaigns (awareness & conversion based) across all mainstream digital channels with clear KPIs, targets and ongoing optimisation as well as frequent assessment via detailed reporting and deep dive analysis
Maintain contact with media agencies, to enhance visibility through editorial content, listings and advertising
Select & manage third party vendors and media outlets to support marketing and recruitment activities
Represent the college at special events i.e. exhibitions, open days, press conferences, ceremonies, fund raising events, etc
Administer the production of promotional and recruitment materials including; static artworks, banners, infographic videos, promotional videos, brochures, etc
Devise & implement college-wide policies and guidelines relating to image, branding, advertising, and promotional strategies
Develop recruitment goals and enrollment targets for the college, working with the Vice President for Academic Affairs and the Chief Finance Officer, and develop strategies and tactics to achieve these goals
Advice faculty Deans and PROVOST on programs’ innovation and augmentation to make the college programs more attractive and up-to-date
Identify & attract donors to the college for financial aid and scholarships
Devise & implement goals, objectives, long- term & short-term plans for community outreach
(Enquiry Management Unit)
Administer the performance of the enquiry management unit which includes contact center and reception teams
Develop, implement & monitor strategies and work processes to maximize lead generation and lead conversion
Create & develop the digital CX layer process flows and underlying technology part of the digital transformation exercise at the college using machine learning and AI capabilities to enhance efficiency and effectiveness for both recruitment and retention functions and activities
Training a variety of programs to UAE Federal Govt. Employees
Project Management Program
Relationship Management / Customer Service Excellency / Communication Skills
UAE Government Services Excellency Program in line with UAE vision 2021
Manage a portfolio of clients ensuring a superior standard of personalized service to high net worth individuals through specific KPIs
Identify the basic and advanced needs of new and existing clients and seek higher levels of approvals when required
Provide market information on clients/competitors/products to Management
Provide value added feedback on business performance and areas of improvement
Take ownership and responsibility to contribute to the overall vision, values and targets of the firm
Prepare / modify presentations based on specific requirements of individual clients
Accounts Manager (Financial Broker)
Providing relationship management and investment services to existing HNW clients assigned by MIFS Management.
To assist in facilitating and proceeding the customer’s order in buying and selling shares as per the implemented policy and rules.
Contribute to and achieve personal and team targets.
Identifying new institutional and high net worth clients.
Analyzing and researching regional markets, stock picking, giving recommendations and conducting technical analysis.
Updating management with daily reports on client’s portfolios & new prospects approached.
Monitoring investor’s portfolios and analyzing current market conditions
Managing mainly equity portfolios for a number of investors.
Trading in the Abu Dhabi, Dubai and Qatar Stock Markets.
Running and monitoring operations of IPOs for VIP clients as well as running a team of 30 people to perform those tasks.
Develop work flow techniques and constantly work on enhancing department activities
Constantly ensuring client satisfaction as well as encouraging client feedback, hence dealing with any shortfalls
Attracting new investors and developing client relations that benefit the business
Financial planning of medium to long-term plans.
Such plans included investments of clients into mutual funds that are spread around the globe with a variety of risk/return factors that satisfy clients’ needs and aspirations.
I was also involved in attracting high net worth clients and corporations of high activity to invest in a locally based hedge fund ‘Al Saqr hedge fund.’ The first of its kind in the Middle East region.
Accumilated Average on graduation = 80% Was on the Dean's Honor List. Elected as student Council President. Elected by University College of Cape Breton to represent the University at Dalhousie's International Business Case study Competition in Halifax, Nova Scotia, Canada