Adam Arrozal

Responsibilities:
-Client relationship management.
-Project management.
-Business development.
-Balance sheet responsibility.

Achievements:
-Managed a major quarterly benchmarking study for a key telecom client in KSA, involving a quarterly sample size of more than 2000 interviews over 3 years.
-Delivered a major segmentation study using NeedScope (TNS proprietary needs-based segmentation solution) for a key client in the beverage industry in Saudi Arabia in 2009.

Responsibilities:
-Coordinated with internal clients and media research agencies for the network’s research requirements.
-Provided weekly reports on the network rating performance across regions.

Achievements:
-Key researcher for a major growth region for the network’s ratings.

Responsibilities:
-Client relationship management.
-Project management.
-Balance sheet responsibility.

Achievements:
-Key researcher in developing the Media Atlas project of Synovate Philippines. Media Atlas was a breakthrough syndicated media study, positioned as the top media research tool for the country’s TV, radio, online, and print groups, as well as ad and communication agencies.

Responsibilities:
-Liaised with communication partners for the company’s marketing needs.
-Provided support in developing and implementing marketing strategies for various sales channels.

Achievements:
-Streamlining the company’s available research data to identify key growth areas in the country as support for the sales team planning in early 2005.
-Involved in the successful launch of Scholastic’s interactive channel in the Philippines.