Marketing Manager - MG Motors
Al Yousuf Motors LLC
مجموع سنوات الخبرة :14 years, 9 أشهر
•Oversees alignment of brand strategies/ guidelines, ethics with key stakeholders.
•Develop new initiatives to enhance marketing efforts regionally.
•Coordinate with key stakeholders on new products launches and clearly set launch strategy.
•Supervise performance of external agency partners & ensure quality output through execution to create brand loyalty & awareness
•Develop campaign strategies for new vehicles, CPOV and aftersales.
•Ensure Media Spends are aligned with the Objectives.
•Develop the strategies for Website content and build traffic towards the website and assess conversion of leads.
•Set SEO’s, keywords, Google display and AdWords to build traffic to website.
•Set up E-commerce platform and formulate strategies to boost the usage of the platform to benefit sales.
•Plan and execute 360 virtual tours, WhatsApp business account, and SM messengers.
•Establish Media & Creative Strategy for the brand.
•Manage CRM team and improve Customer's Experience through analysis, measurement and improvement plans of the results obtained in each point of contact with the customer throughout the phases of relationship with the brand, through all impact channels: Website, Mobile, SM, Contact Center, CRM, Showroom, Events, etc.
•Oversee alignment of brand and strategies /guidelines with key stakeholders.
Collaborated with the Marketing team of Arab Health at Informa to work on developing the App, media partnerships prior to the event as well as onsite.
Under my guidance are three team players, we have 4 major clients and other on and off projects seasonally. My portfolio also requires to bring in new leads or businesses along with briefing, conceptualize, plan and deliver cost effective and high calibre marketing communications. After these concepts are approved, we need to make sure that all activity builds a consistent brand, communications and advertising identity that adheres to guidelines, while addressing brand and tactical campaign objectives. And to make sure that the agreed KPI's are met with the effective delivery of marketing plan and activities in the campaign. Understand all consumer touchpoints that are required for each campaign such as paid advertising, retail communications, BTL brochures and collateral, digital display and social media.
•Implement and manage advertising strategy in an all-round 360 degree perspective
•Attain briefs from client and transfer the same to the creative team and come up with viable work
•Assist Group Client Servicing director/ VP in negotiating agreements with outside sales representatives, in pitching tenders and in creating proposals
•Sustain a link between existing and new clients and advertising agency by maintaining regular contact and ensuring that communication flows effectively and dig out new areas to tap into
•Responsible for managing vendors, media, PR, outdoor, events and development of new projects
•Present advertising campaign plans to clients for approval or modification
•Meet tight schedules/deadlines and sales target for each month
•Conduct researches, keep competitors track records, client reports and carry out daily administrative duties while handling a team of three.
•Process estimates, LPOs’, invoices and maintain monthly reports, Liaison in collection with the accounts department.
•Brands Handled - Oman Air, BankDhofar, MHD(Range Rover, Jaguar, Land Rover & Volvo), National Bank of Oman, ABB
•Meeting and liaising with clients to discuss and identify their advertising requirements
•Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget
•Presenting alongside agency colleagues the campaign ideas and budget to the client or stakeholders
•Working with the account director to brief media, creative, PR and conduct researches which would assist to formulate marketing strategies/campaigns
•Become the first hand link between clients, third parties and advertising agency as per requirements and maintain regular contacts and ensure that communication flows effectively
•Negotiating with clients and agency staff about the details of campaigns
•Presenting creative work to clients for approval or modification
•Handling budgets, managing campaign costs and invoicing clients/ third party
•Writing client reports, monitoring the effectiveness of campaigns and keep a competition track report.
•Undertaking administrative tasks
•Making 'pitches', along with other agency staff, to try to win new business for the agency
•Brands Handled - OMZEST Group, Areej Vegetable Oils & Derivatives, Sadolin Paints, Oman Flour Mills (Dhabi) Oman LNG, BP, Oman Air, Mercedes-Benz, Hyundai and LG
•Assist public or alumni relations and marketing activities
•Administering the 'student lifecycle' from registration or admission to graduation or leaving
•Providing administrative support to an academic team of lecturers, tutors or teachers
•Drafting and interpreting regulations and dealing with queries and complaints procedures
•Coordinating examination and assessment processes
•Purchasing goods and equipment, as required, and processing invoices
•Liaising with other administrative staff, academic colleagues and students
•Liaising with partner institutions, other institutions, external agencies, government departments and prospective students
•Organizing and facilitating a variety of educational or social activities