Pricing and Commercial Analyst
Virgin Atlantic Airways
Total years of experience :18 years, 7 Months
As the Pricing and Commercial Analyst, i am responsible for ensuring all revenue targets are met towards maximum profitability. I report directly to the country manager whilst ensuring i provide and analyze data towards providing strategic insight into business plans and decisions. I work closely with all team members providing insight into data towards various implementation of all sales and marketing led activities and plans.
I am responsible for representing the team in Lagos for all sales and commercial meetings home and abroad whereby necessary information is cascaded down. A major part of my responsibility includes proposing all price driven activities including, negotiations, filing, proposing and supporting all teams whilst monitoring competition very closely.
My role also includes the following:
Responsible for analysing flown revenue for all agencies in Nigeria and includes in-depth analysis of all corporate data as well.
Strategic thinking and analysis towards leading country manager and top management with business decisions
Leading the entire team with commercial background and performance towards meeting set targets.
Monitoring competing and ensuring market leader status is maintained.
Represent team Lagos, in all international commercial meetings towards for strategy planning and implementation.
Keep track of corporate performance on a monthly basis by updating the relevant reports for each manager and advise if deal is on track or not performing to allow the managers to make informed decisions to keep or cancel a contract.
Drive Sales meetings with weekly power point presentations on revenue performance and pricing activities regularly.
Update the Incentive status and projected payments for each agency agreement monthly and analyse as per accruals.
Draw up group contracts with the help of Pricing Department ensuring the airlines yield is always protected and provide to the sales team and group co-ordinator.
Assist the UK with ADM processing and make sure Iata resolution 851 is met for incorrect ticketing for each area - ADM’s are processed via WNS and Revenue Accounts.
Keep track of all GDS Cost for each area from reports received from Global Distribution.
* Providing airline marketing, customer relations and sales support services to online and offline airlines in on the network portfolio.
* Maintaining relationships with existing clients and expanding clientel.
* Using an existing network of industry contacts to generate new business.
* Ensuring all sales targets are met and ensure productivity is assured.
* Delivering sales presentations to high-level executives.
* Providing market intelligence reports, weekly sales reports and activity report to management in order to track levels of performance.
Sales Account Manager (Sales& Marketing); Virgin Atlantic Airways, Lagos June 2012 till date
* Managing a portfolio of accounts.
* Dealing with all aspects of a campaign.
* Using an existing network of industry contacts to generate new business.
* Managing the work of account executives.
* Leading project management activity.
* Achieving sales targets
* Delivering sales presentations to high-level executives
* Assists in the development and implementation of marketing plans as needed.
* Provides timely feedback to senior management regarding performance.
* Maintains accurate records of all pricings, sales, and activity reports submitted by account Executives.
* Attending client meetings
* Maintaining and expanding relationships with existing clients
Market Pricing Analyst (commercial); Virgin Nigeria Airways, Lagos
September 2008 - November 2011
* Initiating and negotiating short term tactical prices/promotions to correct gaps in forward bookings and to promote new routes.
* Analyze competitive developments and create fitting price response.
* Analyze trends in fare usage and market share to evaluate the effectiveness of pricing strategies in each country of operation and make adaptations accordingly.
* Work together with sales and marketing departments to implement pricing results.
* Lead team of revenue controllers to determine the optimum pricing strategies and related fare mix.
* Ensure approved fare levels are filed correctly in shares (aviation software), on the website and in the global distribution systems (GDS's)
* Coordinate fare audits by providing approved fare levels and conditions of sale; and respond to queries on the same.
* Implementing the filing and distribution channels and to ensure conformity to all international and local regulations and government requirements of the different markets.
*Handling all Virgin Nigeria staff travel requests via incoming calls, Email, request forms and human recourse information systems.
*Making and amending all staff travel reservations and issue or reissue staff travel tickets.
*Collating all staff travel bookings and making the data available to Human resources; Call center/ticketing manager and Internal Auditors.
*Preparing automated ticket agent report.
*Reconcile issued tickets to ensure conformity to financial records.
*Liaise with all Virgin Nigeria departments both locally and globally regarding staff travel queries.
*Ensured confidentiality of information and requests in accordance with office data protection policy.
*Prioritizing tasks /requests in line with staff travel policy, individual requests and on time processing.
*Making and issuing Zonal Employee Discounted ticket booking requests for VNA staff on all other airlines that are in partnership with VNA.
*Handling all internal and external queries via emails.
*Booking customer reservations and sending booking reference to passengers via email.
*Making travel date changes.
*Processing limousine bookings for new and existing flight bookings upon requests via email.
*Calculating differences needed to be paid for flight upgrade requests and advising customers of the change.
*Communicating with current and potential passengers via bulk emails on new fares, routes and current promotions.
*Working on special reservations such as unaccompanied minors, wheel chair requests, seat assignment, meals, bassinet for infant's e.t.c.
Call Center Agent; Virgin Nigeria airways Lagos
December 2005- June 2006
* Advertising all virgin Nigeria products to passengers via telephone.
* Making booking reservations for intending passengers and travel agents.
* Processing date changes for external customers.
* Advising and calculating fees for non-appearance and date change fees.
* Liaising with other airlines to reprotect passengers in case of flight cancellations or overbooking.
* Responding to passenger questions regarding the airline.
* Providing passengers with vital information regarding their travel such as flight times, boarding time, gate closure times e.t.c
* Handling hotel reservations.
* Advice on visa and fees for regional and international travel as applicable.
* Working on flight queues.
*Making travel reservations
*Issuing tickets
*Cash handling
*Making hotel reservations
*Invoicing of tickets
*Customer service; provision of travel information, tracking of lost baggage.
*Actioning emails: responding to all general queries via email.
*Call center duties: tele-sales, advising passengers of flight times and fares.
*Issuing of special tickets: rerouting, upgrading and down grading of tickets, award tickets e.g. for frequent flyers, special tickets for airline staff e.t.c
• Chattered Post Graduate Diploma in Marketing - Oxford college of Marketing UK September 2011 (In view)
• BSC Marketing 2nd Class Upper - Babcock University, Ogun State, Nigeria. May 2004 Grade: 2nd Class upper
• Nicas Advanced Certificated in Spread Sheets: College of North West London June 1996
• Nicas Advanced Certificates in Data Base: College of North West London June 1996
W.A.E.C (West African Examinations Certificate) certification in the following social scienence subjects: English, Maths, Geography, Literature, Economics, Yoruba language, All subjects have individual grades, between A' s in Geography, Yoruba language and liteature, C grades in the rest of the subjects.
