Category Marketing Manager
Nadec
مجموع سنوات الخبرة :14 years, 0 أشهر
Worked with a team to establish the company’s first investment in North Africa (Sudan) to start up a plastic factory there to produce various commodity products targeted to the local market. The business is successfully launched and starts working smoothly by our team in Khartoum with our weekly supervision and monthly reports.
Looking after the current plastic recycling plant in Riyadh from a managerial perspective with all technical staff reporting to me to achieve its objectives.
Looking after the Plastic row material trading business from managerial perspective and receive weekly performance reports from the sales team to ensure the companies objectives are achieved and look for areas of development.
Assisted the Marketing Director in the development and the implementation of the portfolio’s strategy.
Handling the Platinum Card from planning to executing inclusively.
Relaunched the Platinum Card with its new benefits, look and feel according the global guidelines.
The relaunching commenced at the event of World Luxury Expo in Riyadh, as the American Express booth were branded as the new Platinum.
Launched the new Platinum Card communication tools from the website to the Card handling experience according to the global brand guidelines.
Assists the Marketing Manager in the development of the marketing strategy which grows the designated product portfolio, encompassing both existing products and new product development.
Provides input in establishing the annual marketing plan.
Co-ordinates the implementation of marketing strategy that develops the organization in building share and equity in the designated portfolio realizing improved market share performance, sales revenue and gross margin.
Assists in the assessment of new market segmentation opportunities and leads the organization through new product launches.
Develop creative tactical and strategic briefs communication, activation projects and coordinate agency output.
Closely monitors and analyzes products KPIs, include existing or new launches.
Develops a regional activity plan based on inputs from Sales, Production, Logistics, New Product Development and Marketing Category.
Analyze market, consumer, and competitive information in setting new product pricing and managing price on existing items.
Managing Plastic row material sales in both local & MENA market.
In charge of securing sales deals with several customers.
Understanding the local and MENA markets.
Starting the process of establish a recycling plant for certain plastic grades.
I worked at Saudi Industrial Development Fund in Riyadh as an Internship for 7 months. I worked with the Marketing Consultancy Division and Marketing Research Division.