Adel Al-Jasser

• Leading end-to-end marketing strategy and execution across B2C, B2B, B2E, and B2G audiences, with a strong focus on tailored
marketing communications per segment to develop and evolve brand awareness and footfall across entertainment destinations in
Saudi Arabia.
• Focusing on destinations that are about to open in 2026 (Riyadh Alhamra, Tabuk, Yanbu, Abha & Almadinah)

• Looking after the external corporate communications responsibilities of SEVEN, where we plan & execute our strategical & tactical
plans that aim to progress the brand through the awareness funnel.
• Successfully launched multiple guest centric tactical campaigns that aim to pave the way for the corporate brand big launch in
2025, for example, destinations & attractions announcements, Corporate Brand Occasions (Saudi National Day, Founding Day, Flag
Day). The campaigns were targeting multiple target audience groups and include both ATL, BTL & PR.
• Working closely with the cross functional marketing, commercial & non marketing teams on their communications plans &
executions (B2C, B2B, B2E & B2G) like the brand development, attractions marketing, destinations marketing, research & insight,
CRM, loyalty, leasing & HR & Recruitment to be in line with the overall Marketing, brand & communications strategies.
• Plan, organize & develop a framework agreement through procurement function to recruit vendors and agencies that can be
utilized for the marketing scope of work.
• Develop a Go To Market Strategy and align it with the cross functional teams for the first burst of Entertainment Destinations that are
going to be opened soon by SEVEN.
• Developing PR strategy & executing several tactical PR initiatives that aim to elevate brand awareness and credibility across our
target audience groups.
• Developing the corporate brand social media strategy and executing multiple tactical campaigns by activating and amplifying
through paid, earned, and owned media channels.
• Led on launching many corporate events that were targeting several audiences at multiple venues and locations.

• Leading the core Mayars rice portfolio from a holistic brand management perspective by managing its core brand
AlWalimah & all its sub brands in rice & rice related sauces in KSA market.
• Continuously growing AlWalimah brand KPIs and plan for a sustainable future growth in the upcoming 3 to 5 years
within rice & rice related products category.
• Leading the New Products Development (NPD) of Mayar across both core or new segments that grant for an
incremental growth that positively impact brand P&L.

• Lead the core dairy category of Nadec in KSA & GCC markets in terms of brand management, marketing strategy
and communications.
• Effectively launched several value-added dairy products that boosted Nadecs profitability and market share:
◦ The first Icelandic Style Yoghurt in the region SKYR YOUGHRT
◦ The first Saudi Made Organic Milk in the market
◦ Nadecs High Protein Milk
◦ Nadecs Square Cheese
• Lead ALSAFI Dairy & Juice Portfolio & Safio in KSA & GCC in terms of brand management, marketing strategy and
marketing communications.
• Relaunched ALSAFI dairy brand with new purpose, positioning and look & feel which enhanced the brand image,
equity and paved the way to retrieve the brand growth after several years of decline.
• Mapped the strategy of uplifting the kids brand portfolio SAFIO and diversifying its offerings to be a kids nutritional
food products portfolio instead of only being a milk brand via tactical plan to partner with Disney & strategical plan.
• Successfully launched the co-branded Iced Coffee Milk DUNKEN into KSA & GCC markets.
• Mapped the cheese category strategy to strengthen the brand in such growing category both locally & regionally
and successfully launched & relaunched several cheese products in KSA & GCC markets.

• Worked within Business Development Department at the holding company and supervised the marketing
performance of the operational subsidiary HAMAT Properties.
• Successfully worked towards launching the Iconic Riyadh Park Mall in Riyadh that hosted the first Cinema Theaters in
KSA.
• Productively conducted several marketing and social events across malls and plazas network across KSA for the
purpose of increasing malls footfall and enhance customer engagement.

Worked with a team to establish the company’s first investment in North Africa (Sudan) to start up a plastic factory there to produce various commodity products targeted to the local market. The business is successfully launched and starts working smoothly by our team in Khartoum with our weekly supervision and monthly reports.
Looking after the current plastic recycling plant in Riyadh from a managerial perspective with all technical staff reporting to me to achieve its objectives.
Looking after the Plastic row material trading business from managerial perspective and receive weekly performance reports from the sales team to ensure the companies objectives are achieved and look for areas of development.

• Positively worked within a team to establish the companys first investment in North Africa (Sudan) to start up a Plastic
Factory that is producing various commodity products targeting the local market.
• Overlooking the current plastic recycling plant in Riyadh from a managerial perspective to ensure it is achieving its
objectives.

Assisted the Marketing Director in the development and the implementation of the portfolio’s strategy.
Handling the Platinum Card from planning to executing inclusively.
Relaunched the Platinum Card with its new benefits, look and feel according the global guidelines.
The relaunching commenced at the event of World Luxury Expo in Riyadh, as the American Express booth were branded as the new Platinum.
Launched the new Platinum Card communication tools from the website to the Card handling experience according to the global brand guidelines.

• Overseeing The Premium category of credit card; Platinum Card product and managing its marketing and
communications in KSA market.
• Relaunched The Platinum Card with its new benefits and communications assets in line with the global brand
guidelines.

 Assists the Marketing Manager in the development of the marketing strategy which grows the designated product portfolio, encompassing both existing products and new product development.
 Provides input in establishing the annual marketing plan.
 Co-ordinates the implementation of marketing strategy that develops the organization in building share and equity in the designated portfolio realizing improved market share performance, sales revenue and gross margin.
 Assists in the assessment of new market segmentation opportunities and leads the organization through new product launches.
 Develop creative tactical and strategic briefs communication, activation projects and coordinate agency output.
 Closely monitors and analyzes products KPIs, include existing or new launches.
 Develops a regional activity plan based on inputs from Sales, Production, Logistics, New Product Development and Marketing Category.
 Analyze market, consumer, and competitive information in setting new product pricing and managing price on existing items.

• Assists the brand marketing team in the development of the marketing strategy of the dairy liquids portfolio.
• Worked & supported the cross functional teams on executing several tactical activities for the portfolio including ATL
& BTL plans.
• Closely monitor ed and analyzed products KPIs, for both existing & new launches.

Managing Plastic row material sales in both local & MENA market.
In charge of securing sales deals with several customers.
Understanding the local and MENA markets.
Starting the process of establish a recycling plant for certain plastic grades.