Marketing Director / Consultant
PRIVATE BUSINESS
مجموع سنوات الخبرة :25 years, 1 أشهر
Provide Consultation and Execution services in Marketing and Brand Building with emphasis on the FMCG sector, Social Media, Concept Development and Activation, Packaging, Shopper Marketing, Promotion Planning, Strategic/Tactical Planning, Product launches, Event theme development, Planning and Execution, Creative Solutions, Brand Building, Logo development, Corporate Identity. A lifetime learning on dealing with local companies, multinational as well as government and semi government entities and there is far a lot more to learn.
ACCOMPLISHMENTS
• Successfully lead the strategy and negotiation of USD 50 million historical deal with Saudi Aramco to build and deliver the first drilling rig designed and supervised by Saudi professional workforce that increased Saudi Arabia local content.
• Received Gold Award for best First Moment Of Truth (FMOT) creative design and execution excellence from Geneva.
• Helped several local, semi government and multinational companies from various industries by offering marketing and brand building consultations and implementation /execution services. For instance, launching new corporate identity for AlNahdi Medical Co. - the largest pharmacy chain in MENA - to transform its pharmacies in-store shopper experience on top of development and execution of annual promotion activities yielding significant revenue growth.
• Founded Al-Smo Organization for youth development (non-for profit organization) aiming at empowering youth to discover their inner strengths by developing life skills in entertaining environment. (www.alsmo.com.sa/ar/).
UILDING P&G BRANDS
Spearheading marketing function, responsible for brands’ short & long-term marketing strategy. Key responsibilities are setting brand strategy and objectives, business and market analysis, development and execution of marketing plans, training and developing manpower and budget management.
Career path:
April’11 - Sep’12: Hub Leader Professional Oral-B and Crest Brands - Meddle East & Africa Region
• Establishing marketing teams in different countries under MEA region.
• Developed superiority claims with R&D centers to drive Oral Care brands superiority vs. competition.
• Leading marketing teams to monitor initiatives execution and analyzing post execution marketing results for critical activities to ensure best brand proposition.
June’08 - March’11: Assistant Brand Manager, Fairy - Arabian Peninsula
• Achieved year on year double digit business growth until Fairy Arabian Peninsula (AP) has the highest value shares and equity scores worldwide.
• Fairy AP awards includes, ranked No.1 CEEMEA F&HC GO Mega Visibility Contest (Jan’09), “The Best FMOT” People’s Choices award across HHC EMEA (Oct’10) as a finalist for this 2010 awards ceremony in Geneva, Switzerland out of a total of 85 nominations across 6 categories.
Feb’07 - May’08: Assistant Brand Manager, Gillette - Saudi Arabia
• Launch the first category growth POME program for Gillette B&R in a record time.
BUILDING P&G ORGANIZATION
• ABM League (March’07): to help new hires accelerating their capability growth at P&G. It was established after one month of joining P&G.
• COMPASS Marketing Onboarding Tool (July’09): that was awarded the Silver winner of the 2009 CEEMEA in the Best Organizational Capability Building category.
• Global ABM Onboarding Tool abm.pg.com (Jun’10): objective was to develop a universal system that helps both ABM’s and BM’s to accelerate new marketing hires development.
• Marketing Stewardship: Marketing function in AP received an outstanding full score of 8.
Charted a phenomenal growth curve through exceptional performance in all of the preceding designations to finally merit above designation after joined as a Standardization engineer in Jan’ 2001.
ACCOMPLISHMENTS
• Was recognized by the Senior Vice President of for outstanding career achievements and for the effective contribution in the initiative titled “Made in Saudi Arabia” to drive Saudi Arabia local content, which resulted in increasing local manufacturers Purchase Level Activity from $ 350 million in 2004 to $ 847 million in 2005.
• Introduced Lean Six Sigma to Material Supply Admin Area to improve its business processes.
Designation Chronology
Logistics Leader, Strategic Projects & Logistics (Dec. 2003 - Jan. 2007)
• Leading supply chain management and cost saving activities.
• Significantly contributed to Line & Structural Pipe Framework negotiation and agreement for mega projects worth $ 3 billion and secured 100% of steel and pipe capacity reservation.
• Contributed to corporate material investment optimization, which achieved annual financial saving of more than $76.1 millions by end of 2004.
Plant Engineer - Ras Tanura Refinery (JUL. 2003 - NOV. 2003)
• Reviewing, approving and executing engineering upgrade projects as well as coordinating planned maintenance activities for (Area#3).
Diagnostic & Repair Engineer, Mechanical Shops Dept. - Dhahran (Dec. 2002 - Jun. 2003)
• Conduct equipment failure diagnoses, repair recommendations.
• Creating North Shops Dept. & Dhahran Shops Dept. Visitors Control System.
Vendor Qualifying Inspector, Vendor Inspection Dept. - Dhahran (Jan. 2002 - Nov. 2002)
• Onsite visits to manufacturers facilities to qualify and support manufacturing processes prior to approve as vendors to Saudi Aramco end users.
Testing & Inspection Engineer - Abqiaq Plants (Jan. 2001 - Dec. 2001)
• Coordination and execution of all testing & inspection projects for several equipment to meet operation schedule.
Review and approve projects for mega expansion upgrade YANPET2 petrochemical plant that required collaboration with both local and international consultants to develop engineering packages.
Leading manufacturing processes improvement activities for the Soap Strategic Manufacturing Units. As a result, a saving of 35% of production downtime through optimizing operating procedure. In addition, improved production activities using Total Quality Management techniques.
Received Master in Business Administration with honorary degree for outstanding academic performance
Received Bachelor in Applied Mechanical Engineering with honorary degree for outstanding academic performance