Adel ELassar, Sales & Marketing Manager

Adel ELassar

Sales & Marketing Manager

Skyspan Building Materials

Location
Indonesia - Sukabumi
Education
Bachelor's degree, Mechanical Engineering
Experience
30 years, 9 Months

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Work Experience

Total years of experience :30 years, 9 Months

Sales & Marketing Manager at Skyspan Building Materials
  • United Arab Emirates - Abu Dhabi
  • May 2006 to May 2019

•Accountable for Handling both products bolted steel tanks and pumps: sales, supply, mobilization, installation, maintenance, repairing any leakage, solving any technical issues, leading the negotiations with clients, placing the order with principals, preparing L/C documentation with bank, preparing the contract between the client and the company, following up payment till the final stages of handing over the project to the client
•Creating brand awareness and searching for new business opportunities in different sectors like: construction, power, energy, oil & gas and agriculture.
•Working towards meeting sales targets, driving growth and profitability, customer service and business generation.
•Visiting potential clients and consultants to strengthen the relations with them and to get the products specified for future projects.
•Responsible for managing technical sales and sales team, negotiating contracts terms & conditions, project planning and after sales service.
•Having sold hundreds of Australian made large capacity steel liner tanks during the past years which led to achieving good revenues for the company.
•Effectively succeeded in developing the business not only in the assigned territory (U.A.E) but also in neighboring Gulf Countries like Qatar, Oman, Saudi Arabia and some African Countries.
•Achieving a remarkable success in securing an order worth Dhs.6 Million for supply & installation of 10 tanks with pumps for a new dairy farm project in Qatar came as result of building good and fruitful relations with the client.
•Proactively participating in the necessary preparations for the international trade shows in the region such as the Big 5 Show in Dubai, World Future Energy Summit in Abu Dhabi and Projects Qatar in Doha to represent the company in these exhibitions.
•Achieving Success in executing many projects and building strong relations with major clients in U.A.E and Gulf like Oil & Gas Companies, ADWEA, DEWA, CCC, GAMCO, Archirodon Construction, Quick Mix Beton, Ghanem Holdings, Saif Bin Darwish, Shk Moh’d Bin Khalid Office, Private Office of H.H Shk. Abdullah Bin Khalifa ALThani, TDIC, Emirates Landscape, AL Bustan Farms, AL Ain Dairy Farms, Shk. Mansour Bin Zayed Private Office, AL Ain Municipality and AL Ain University etc.
•Managing the pre-qualification and registration process with various end users and contractors in the energy, oil & gas and construction sectors for upcoming and ongoing projects.
•Analyzing business performance and developing strategies for improving efficiency and increasing revenues.
•Leading and supervising the operation, installation and maintenance works for false ceiling and raised access flooring, in charge of sourcing all required materials from local market and from international suppliers and place the orders for procurement.
•Professionally managing the sales, design and supervision of the installation and the maintenance operations for Centrifugal pumps, domestic water pumps and Electric & Diesel fire pumps including wet riser system/fire fighting system for multi-story buildings with all fire equipment.

Sales & Marketing Engineer at Specialized Architectural Systems
  • United Arab Emirates - Abu Dhabi
  • September 1995 to May 2005

•Sold successfully large capacity modular water tanks, raised access flooring, tension structure membrane and electrically operated roller shutter doors, steel folding doors and sliding doors by Kaba Door Systems, UK.
•Supervised the installation and the maintenance operations related to all
above products.
•Secured and handled a project worth Dhs.9 Millions for the supply and installation of 40 nos. large capacity water tanks for AL Ain Municipality. The duties covered all stages of the project from placing the order with the Manufacturer, mobilization, preparation of foundation/civil works execution of work and handing over the project to the client.
•Made many quotations, and prepared enquiries list for easy follow-up, prepared submittal and comparative analysis between project technical specs. and products proposed .
•Prepared and filled Pre-qualification questionnaires with all supporting documents to register with major Oil & Gas companies such as ADNOC, ADCO, ZADCO, ADMA-OPCO, NPCC and others
•Developed and wrote technical specification for products, clearly expressing product capabilities and defining the advantages of these products.
•Managed the entire sales and marketing cycle from visits to clients, lead generation, negotiations and placing the order with overseas suppliers to delivery of product to site and follow - up of payment.
• Searched for new suppliers in the Internet and managed to obtain and locate many international sources for new products.
•Worked closely with many overseas suppliers/manufacturers and maintained constant and good relations with them.
•Prepared editorials and advertisements to be published in local magazines and newspapers to promote products.
•Attended and participated in local and international trade exhibition.
•Achieved Dhs.10 millions in sales per year exceeding goals by Dhs.350, 000. This covers projects for the supply and installation of large capacity water tanks, raised access flooring, roller shutter doors, pumps and roof tiles supplied to the following clients/projects: NPCC, ADNOC -Ruwais, ADNOC For Distribution, HSBC Dubai, Deira City Centre Dubai, Private Dept Of Sheikh Zayed, CCC (Abu Dhabi, Qatar, Oman & Saudi Arabia) and Conference Palace Hotel etc
•Have supplied /supervised the site installation and commissioning of the epoxy coated and glass lined Columbian bolted steel water tanks.

Senior Sales Engineer at Sigma Enterprises
  • United Arab Emirates - Abu Dhabi
  • March 1994 to May 1995

•Promoted wide range of Worthington Simpson Pumps and Gardner Denver Air Compressors.
•Developed good knowledge and experience in pump theory and selection of pumps including recommended motor rating.
•Involved in the field of assembly and service of chilled water pumps, fire pumps, water transfer pumps, booster pumps and DHWS pumps.
•Developed good contacts and strong relations with Air Conditioning Contractors, Electro Mechanical Contractors, oil Companies and Fire fighting companies .

Sales & Marketing Engineer (Oil & Gas ) at Delmon Oilfield Supplies & Services
  • United Arab Emirates - Abu Dhabi
  • March 1990 to March 1994

•Promoted and marketed wide range of products such as process pumps, heat exchangers, generators, chemicals, fire and safety equipment (Ansul Fire extinguishers, SCBA, fixed and portable H2S monitors, combustible gas monitors, Foam, Halon1301 etc .
•Developed a good background about air loop systems for on/off shore rigs, H2S & HC detection equipment.
•Dealt with most oil companies and established good contacts with all departments
•Sold/supplied spare parts for process pumps (Pompe Gabbioneta) for ADNOC at Umm AL Nar and Ruwais refineries.

Sales & Service Engineer at Concorde Trading Company
  • United Arab Emirates - Abu Dhabi
  • July 1987 to May 1990

•Promoted wide range of fire and safety equipment such as fire extinguishers, fire pumps, SCBA, fixed and portable H2S monitors, combustible gas monitors, foam and Halon 1301 etc.
•Designed and supervised the installation and commissioning of many fire fighting systems for high rise buildings including fire pumps sets from two major brands:Worthington Simpson Ltd, UK. and Kosan Pumps, Denmark, piping systems and all other accessories.
•Involved in maintenance and repair of fire fighting pump sets and fire extinguishers

Education

Bachelor's degree, Mechanical Engineering
  • at Assuit University
  • November 1984

Specialties & Skills

Management
Commercial Skills
Technical Skills
Sales and Marketing
Mechanical Engineering
Technical writing
Business Development, Technical writing, Communication, Drafting Agreements Management & Leadership
Marketing
Business Development
Mangement
Technical Writing

Social Profiles

Languages

Arabic
Native Speaker
English
Expert
Indonesian
Intermediate

Memberships

NFPA
  • Membership
  • February 2004

Training and Certifications

Advanced Pump Training (Training)
Training Institute:
Worthington Simpson Ltd.-UK
Date Attended:
April 1986

Hobbies

  • Jogging, swimming, reading and surfing in the internet