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Adel Khaled, PR & Communications Consultant

Adel Khaled

PR & Communications Consultant·Abu Dhabi Government Media Office, Abu Dhabi

United Arab Emirates

Bachelor's degree, Mass Communication.

Work experience

Total years of experience: 12 years, 10 months

PR & Communications Consultant

June 2023 - Present

Abu Dhabi Government Media Office, Abu Dhabi

Abu Dhabi, United Arab Emirates

June 2023 - Present

Develop effective communications and media relations strategies and manage communication processes.
Managed COP28 comprehensive media relations and press plan.
Formulate media statements and press releases in Arabic and English.
Promote a positive perspective of media relations and control information publication.
Set and manage relationships with media, press, and representatives.
Maintain an updated media list with contact details of press, TV, radio, and digital media representatives.
Compile a list of media influencers and their relevant contact details.
Organize and manage various media events and ensure media representatives are invited and present.
Timely distribution of news and media content, ensuring they reach the right people and follow up on publication.
Identify opportunities for strategic partnerships with media and relevant personnel.
Collaborate with all ADMO work teams and manage communication with various media channels to expand the reach of ADMO's media content.
Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Senior Specialist - Strategic Communications and PR

May 2019 - Present

The Abu Dhabi Department of Education and Knowledge – ADEK

Abu Dhabi, United Arab Emirates

May 2019 - Present

Manage the complete 360 workflows of content creation within the brand - Video, still, animations, written articles, and live events.
• Work with all departments to ensure content is optimized and up to date for all the channels such as digital platforms, social channels, campaigns, print ads, and events
• Monitor measure and report the effectiveness of content by gathering and analyzing data using appropriate metrics. Make recommendations and adapt it as necessary in consultation with content owners and departmental colleagues.
• Handling ADEK website, from pages and content creation to publishing.
• Develop a content strategy with short and long-term goals.
• Write Press Releases in both English and Arabic.
• Publish and promote engaging content on all Internal and external and social media channels.
• Ensure brand consistency.
• Work closely with the marketing and editing team to develop the website and social media content.
• Prioritize and manage workflows according to brand goals.
• Optimize written and visual content with SEO in mind.
• Stay up to date with market trends to innovate within the brand.
• Develop effective PR plans using appropriate strategies and tactics.
• Organize and coordinate PR activities.
• Use a variety of channels (TV, press, internet, and Radio.) to maximize ADEK exposure.
• Liaise with marketing professionals to ensure consistency in promoting corporate image.
• Arrange for interviews or public speaking events.
• Advise the company on handling sensitive public issues to preserve reputation.
• Assess opportunities for sponsorships and other partnerships and manage relations.
• Analyze results of PR campaigns or efforts and prepare reports.
• Handling external media relations to enhance ADEK presence through all media channels.
Company industry:
Public Administration
Job role:
Marketing and PR

Corporate Communications and PR Manager

July 2020 - May 2023

Julphar

Ras Al Khaimah, United Arab Emirates

I found this job using Bayt.com

July 2020 - May 2023

Developing and implementing Julphar's Internal and External Communications strategies.
• Writing Arabic content that helps tell Julphar's story while maintaining our house style.
• Drafting and proofreading content in Arabic and English, for a range of platforms.
• Ensuring the website, intranet, and social media are regularly updated with engaging, relevant content.
• Generating, editing, publishing, and sharing highly engaging multimedia content that builds meaningful connections and encourages interactions.
• Developing and maintaining close relationships with Arabic and English-speaking journalists in the region.
• Where needed, partnering with other departments to drive and execute internal/external programs and initiatives.
• Finding opportunities to develop content for internal audiences that align with Julphar's Business Strategy such as internal stories, interviews, and videos.
• Managing and developing Julphar's corporate presentation.
• Creating and maintaining a social media and editorial calendar with a posting schedule.
• Proposing new ideas for social media and digital marketing campaigns and strategies.
• Staying up-to-date with current technologies and trends in social media, tools, and applications.
• Suggesting and implementing new creative campaigns to develop brand awareness.
• Continuously capturing and analyzing social media metrics, insights, and best practices.
• Creating and implementing social content strategies for each of Julphar's social media handles.
• Producing video content for events and digital campaigns.
• Ensuring website design and architecture is in keeping with the latest developments in website technology and is usable across all commonly-used platforms. Qualifications: - Education Bachelor's Degree in Communications, Public Relations or Journalism. - Experience: Minimum of 3-4 years of relevant experience.
• Managing Julphar Internal and External content management systems
Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Content / Communications Specialist

May 2018 - October 2018

Emaratech

Dubai, United Arab Emirates

May 2018 - October 2018

• Review, proofread and Edit content on websites and marketing campaigns.
• Handle and check Content translations for Marketing and corporate communications.
• Test and review Published content updates for errors and other issues.
• Publish new content and campaigns, monitor outputs and follow up on issue resolution.
• Maintain and develop quality control processes for Website, social media and press releases.
• Develop the digital brand and content marketing strategy.
• Identify and fix linguistic and cultural issues before launch of campaigns.
• Develop and maintain key relationships with translation agencies to align and calibrate language, style and terminology.
• Managing local content in the CMS when required and editing glossaries and terminologies in the localization platform.
• Find and report language bugs, cross-check other local languages and make sure they are being fixed in a timely manner.
Company industry:
Public Administration
Job role:
Marketing and PR

Content Marketing Specialist (Arabic-English)(Project) – Not Full Time Role. A project with Roberto

October 2017 - January 2018

Dar Al-Arkan Property Development

Dubai, United Arab Emirates

October 2017 - January 2018

-Write PR releases and news for the company and internal departments.
-Translate all documents, Letters, social posts and brochures.
-Generate and execute marketing campaigns across all social media platforms like Twitter, Facebook, Instagram, and YouTube.
-Organize events and its marketing materials plus coordinating with agencies to get the event done from A to Z.
-Assists in the development and implementation of content on websites.
- Coordinates and integrates the work of writers and designers to help produce a final layout compatible with corporate standards.
-Collects, produces, and edits website material to maintain and improve the quality of information provided.
-Works on projects/matters of limited complexity in a support role.
Plan, creating, Editing and publishing Content on websites and social media portals.
-proofread copy to check spelling and grammar.
Company industry:
Real Estate
Job role:
Marketing and PR

Senior Copywriter, Content Specialist, Trans-creator . Bilingual (Arabic-English), CMS , Salesforce

September 2016 - January 2017

Musafir.com

Sharjah, United Arab Emirates

September 2016 - January 2017

- Serve as the single point of contact for all content requests on our website/app from sourcing through to editing and publishing

- Create/curate rich travel content and opinion- editorial pieces for our blogs, magazines, publications and press releases

- Create travel content for, and publish approved marketing content to our social communities

- Monitor market-specific messages received on our social communities and liaise internally to respond/escalate/resolve promptly

- Champion our social community and their needs/feedback/suggestions to management

-Keep up to date with the social media market, community and trends

You’ll need to have
Company industry:
Hospitality & Accomodation
Job role:
Translation

Content Writer, Copywriter, Senior Translator

February 2015 - May 2016

New Gate Communications,

Abu Dhabi, United Arab Emirates

February 2015 - May 2016

- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work. - Read copy or proof to detect and correct errors in spelling, punctuation, and syntax. - Allocate print space for story text, photos, and illustrations according to space parameters and copy Significance, using knowledge of layout principles. - Plan the contents of publications according to the publication's style, editorial policy, and publishing Requirements. - Verify facts, dates, and statistics, using standard reference sources. - Review and approve proofs submitted by composing room prior to publication production
Company industry:
Journalism
Job role:
Translation

Communications Officer / Copywriter

April 2013 - April 2014

Qatar Airways

Doha, Qatar

April 2013 - April 2014

-Coordinating Between Qatar Airways and Ministry of Interior.
-write news about the cooperation between the two departments.
-Translate press releases into Arabic and English.
-Develops administrative staff by providing information, educational opportunities, and experiential growth
Opportunities.
-Resolves administrative problems.
- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
Company industry:
Airlines
Job role:
Writing and Journalism

News Editor & Reorter

May 2011 - October 2012

CNN I Report.

Cairo, Egypt

May 2011 - October 2012

-Covering Egypt news and incidents to the CNN I Report.
-Create and present storyboards of ideas.
-Translate Mass Media Affairs From and into English And Arabic.
CNN Features Made By Me:
http://ireport.cnn.com/docs/DOC-754222
http://ireport.cnn.com/docs/DOC-773533
http://ireport.cnn.com/docs/DOC-743570
http://ireport.cnn.com/docs/DOC-816348
http://ireport.cnn.com/docs/DOC-764817
http://ireport.cnn.com/docs/DOC-742285
Company industry:
Journalism
Job role:
Writing and Journalism

Editor - News and mass media translation Affairs

January 2009 - July 2009

Alahram News Establishment.

Cairo, Egypt

January 2009 - July 2009

A six Month Extensive Training In News Translation.

-Translating news about the Egyptian affairs, Edit News and press features in the foreign Desk.
-Covering press conferences in Egypt.
-Illustrate Points Of View from around the world.
- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
-Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
Company industry:
Journalism
Job role:
Translation

Education

Helwan University -Cairo

January 2012

January 2012

Bachelor's degree, Mass Communication.

Egypt

GPA (percentage): 75%

GPA (percentage): 75%

Mass Communication. 2008 — 2012 Helwan University - Cairo. Bachelor Degree In Mass Communication,Radio And TV section.
View attachment

Skills

Newsletters
Expert
Newsletters
Expert
Newspaper
Expert
Newspaper
Expert
Copywriting
Expert
Copywriting
Expert
Copy Editing
Expert
Copy Editing
Expert
Text Editing
Expert
Text Editing
Expert
Communications.
Expert
Communications.
Expert
News Editing
Expert
News Editing
Expert
News Translation
Expert
News Translation
Expert
Facts finding
Expert
Facts finding
Expert
Text Editing
Expert
Text Editing
Expert
Copy Editing
Expert
Copy Editing
Expert
Copywriting
Expert
Copywriting
Expert
Newspaper
Expert
Newspaper
Expert
Newsletters
Expert
Newsletters
Expert

Languages

Arabic
Expert
English
Expert
Urdu
Intermediate

Training and Certifications

Training
News Translation.
Daily News,Egypt
May 2010
ICDL
Mininstry Of Defence.
Mar 2009

Hobbies

  • Administration Coordination.
    News Translation - Editing - Reading - Football -Music -Meditation