Adella Lakkis, Social Media Executive

Adella Lakkis

Social Media Executive

Memac Ogilvy

Location
Lebanon - Beirut
Education
Bachelor's degree, PR and Advertising
Experience
8 years, 7 Months

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Work Experience

Total years of experience :8 years, 7 Months

Social Media Executive at Memac Ogilvy
  • Lebanon - Beirut
  • My current job since March 2018

• Manage the clients social media accounts
• Handle community management on all social media platforms and conduct reports about audience insights
• Create engaging and innovative content that enlighten our target audiences about the clients’ brands and promote the key messages, mission, and vision
• Coordinate with social media creative team members including copywriters and designers and offer them guidance and direction to meet the clients’ expectations
• Work with other departments (especially the PR team) to develop social media timelines and tactics for new campaigns and plans
• Initiate social listening exercises, track and analyze the social media conversations
• Develop reports on the clients’ accounts and content performance on social media channels
• Monitor and develop reports on competitors activities on within social media space
• Develop social tactics, strategies, and content pillars
• Influencer Relationship Management
• Research the latest trends and best practices on the social media platforms

PR Coordinator at Memac Ogilvy Public Relations
  • Lebanon - Beirut
  • January 2017 to July 2018

• Report to the Regional Director of Memac Ogilvy Public Relations
• Prepare management reports, financials summaries, and new business tracking reports
• Organize regional Webinars and group calls between 12 offices in MENA
• Prepare credentials and presentations to potentials clients among our region
• Organize case studies, proposals, RFPs and staff database
• Responsible of all the logistics of business trip

Assistant Regional Planner at Memac Ogilvy Public Relations
  • Lebanon - Beirut
  • October 2015 to January 2017

• Assist the Regional Planner in proposals, strategies and research
• Work on developing and consolidating market templates research
• Prepare small research on the newest trends in the MENA region to be shared with all the team
• Track and submit regional and international Awards

Education

Bachelor's degree, PR and Advertising
  • at Lebanese University
  • June 2015

Languages

Arabic
Expert
French
Expert
English
Expert

Hobbies

  • Photography
  • Reading
  • Pianist