Natalie Shardan

08.04.2012 - to date
Account Director at JWT Dubai/ UAE
Accounts handled:
1. Kraft Cheese, J&J (Listerine and OTC), Ulker Tea Biscuits, Biskrem, Efes

DUTIES AND RESPONSIBILITIES:
o Lead major accounts at the FMCG cell in JWT Dubai
o Develop communication strategies based on the Client's business objectives
o Work closely with the Planning Director on identifying relevant consumer insights (mainly Saudi consumers), habits and behavior
o Lead on digital and activation projects
o Manage Client's budgets and recommend the best communication mix to achieve Client's objectives
o Achieve targeted budgets and work on new business
o Report and align with JWT Global offices
o Manage the work of three Account Managers
o Report directly to the Managing Director

30.05.2010 - 05.04.2012
Account Director at Team Young and Rubicam - Amman/Jordan

Accounts handled:
2. Orange Telecom, Royal Jordanian Airline, Fine Tissues, Colgate, Palmolive, Mercedes, Peugeot, Mazda, Mr. Chips and Siniora Food Industries.

DUTIES AND RESPONSIBILITIES:
o Heading a Client Servicing cell and managing the work of five employees.
o Working closely with the General Manager in pitching for new business and achieving targeted revenue.
o Managing all Client requirements from strategic communication plans to implementation.
o Coordinate between Y&R and sister Agencies (Burson Marsteller, Mediaedge and Wunderman) to ensure all Client's requirements are met.
o Understand the core business challenges and objectives of the Clients and recommend the proper communication strategy to help develop their business.

20.08.2006 - 13.06.2009
Account Manager at Impact BBDO - Dubai
Accounts handled:
3. PEPSI Snacks and PEPSI Beverages for SSA markets

DUTIES AND RESPONSIBILITIES:
o Handling all day to day activities, including reporting to the General Manager, coordinating with the creative team and sister Agencies, meeting the Client, briefing jobs and leading researches and strategies with the Strategic Planning Department.
o Working on regional and international creative platforms with the strategic planners and the creative team.
o Managing TV shoots, photo shoots and radio productions.
o Participating in pitches and strategy presentations.
o Leading project management activities, supervising and coordinating with other network agencies.
o Managing the work of account executives.
o Preparing annual business reviews.


4. Emirates Airline (EK)
DUTIES AND RESPONSIBILITIES: o Handling all day to day activities and requirements of the UAE market - EK's hub market.
o Preparing the UAE market strategy presentations, planning the activities and splitting budgets for online and offline activities.
o Supervising radio productions plus the production of all creative media executions.
o Overlooking and coordinating the communication between the online, offline media and creative agencies in the region.
o Preparing competitive analysis on monthly basis.
o Working on creative & promotional ideas for new route launches.
o Working on creative ambient media ideas for new route launches.
o Assist in boosting success & progression of the market.
o Constantly interfacing with the Client to obtain regular feedback on the campaigns' results and sales figures to effectuate further improvisations if required.

18.09.2005 - 18.08.2006
Account Manager at Summit Advertising - UAE

Accounts handled: Altadis (Gauloises and Gitanes), NAFCO, Sharjah Chamber of Commerce

DUTIES AND RESPONSIBILITIES:
o Serving as day-to-day liaison with clients to ensure successful and timely completion of projects.
o Comprehending Client's specific requirements and providing them customized services with an objective to augment their product.
o Meeting and liaising with Clients to obtain jobs, and job briefs as often as required.
o Developing and submitting proposals and recommendations, on the Company's behalf, for Clients.
o Coordinating with, and briefing other Departments and suppliers to maintain good, cost effective, and efficient service to Clients.

01.08.2004 - 25.08.2005
Sales & Marketing Coordinator at Elite Hotel Supplies Industries Ltd - Jordan

DUTIES AND RESPONSIBILITIES:
o Making better use of the company resources and create an advantage over the competition.
o Sourcing new business regionally and internationally.
o Evaluating department performance and preparing sales reports.
o Communicating clearly and directly with sales employees concerning their performance, expectations and productivity and accountability.
o Interfacing with CEO to revise objectives and plans in accordance with current conditions

01.02. 2004 - 01.08. 2004 (part time)

Freelance job - Graphic Designer plus Press & Advertising Coordinator At Dunes Club Amman

o Designing art and copy layouts.
o Supervising radio productions and online activities.
o Formulating concepts and supervising team members engaged in executing layouts.
o Preparing, coordinating and assisting in the preparation of sports venues: games, tournaments, outlet openings, parties and other special event operations.
o Weekly reporting to the CEO