Adham Abo El Nasr

Originated and implemented the company's Sales, Leasing, and Service business in Saudi Arabia for Diesel Generators, while identifying market opportunities, managing product development, directing marketing, developing financial estimates, creating business plans and documents, and building and leading teams.

Targeted opportunities in areas where consumers want or need products in all market segments or industries; determined whether each market presents an opportunity to establish and grow a successful company.
Successfully developed financial estimates and set milestones/timelines; estimated costs to bring products to market.
Designed financial plans to determine break-even points and ensure long-term solvency; set budgets supporting company growth.
Represented the organization in all government and non-government matters to enhance company reputation and manage any potential risks.
Developed and oversaw risk management plan and activities of the organization; worked with legal counsel.

Hired and managed all the country staff, including Sales, Service, and Administrative; effectively lead the teams; identified areas where it benefits the company to bring in new personnel.
Selected and prepared the company facilities - offices, workshops and stores.
Managed all the country operations to ensure cost control consistent with determined budgets and business plans.
Directed the day-to-day operational management of the business, utilizing a hands-on approach to creating solutions to strategic, technical, commercial, and operational, and personnel challenges. Improved sales, leasing, customer service and performance, while maintaining excellent customer relationships and service quality.
Prepare and submit a detailed annual business operating plans, including proposal for days and dates of operation.
Prepared and submitted business performance reports on a monthly basis, detailing revenues, profits and cash.

* Originated and implemented the leasing and renting business to achieve monthly and annual sales revenue targets for leasing and renting Equipment - Generators: Cummins, Excavators: Komatsu, Bulldozers: Komatsu, Cranes, Forklifts: Komatsu, Loaders: Komatsu & Bobcat. Assumed coverage of all segments in the Qatari market, including Oil & Gas, Construction, and Industrial.

Successfully created opportunities and developed new customers and new applications for existing customers.
Targeted new opportunities and new applications.
Conducted presentations of new products to existing and potential customers. Submitted and updated the Customer relationship management (CRM).
Designed country sales plans (CSP) in line with allocated areas and sectors and sales management marketing plans.
Generated and receive enquiries from customers, quoting work, negotiating contracts and securing orders. Ensured proactive information about relevant market activities, research and studies, including competitive comparisons.
Attained a healthy gross margin for each operation while meeting all mega projects.

Leading role as sole agent for Leroy Somer-Emerson in charge of (Alternators, Motors and VFD’s) and handling major projects for the company.

Selling special products for Explosive Atmospheres.
Analyzed and interpreted customer requirements, while listening to clients and utilizing astute questioning to understand, anticipate and meet their needs.
Successfully met ongoing sales targets while coordinating sales projects. Sought new clients and maximized customer potential in designated markets.
Sold special products for Explosive Atmospheres; ensured approval status with local government entities. Established new, and maintained existing, long-term relationships with customers.
Gave technical presentations and demonstrating how a product will meet client needs; provided pre-sales technical assistance and product education.
Persuaded clients that a product or service will best satisfy their needs in terms of quality, price and delivery. Calculated client quotations; prepared quotations and technical submittals.
Negotiated contract terms and closing sales by agreeing to terms and conditions.
Supported marketing programs by attending trade shows, conferences and other marketing events.

Leading role as sole agent selling and renting Cummins power generation (CPG) while producing pricing & feasibility studies for major projects.

Created technical studies to meet major projects requirements, including sizing, design, time schedule planning, and technical submissions.
Vetted and hired sub-contractors; followed up their work, as well as local purchasing. Executed the studies and research needed before meetings with the customers.
Conducted detailed negotiations with consultants and owners of various companies to promote Cummins products and benefits.
Led technical training for customers and consultants.

Leading role as sole agent selling and renting Cummins power generation (CPG) while producing pricing & feasibility studies for major projects.

Created technical studies to meet major projects requirements, including sizing, design, time schedule planning, and technical submissions.
Vetted and hired sub-contractors; followed up their work, as well as local purchasing. Executed the studies and research needed before meetings with the customers.
Conducted detailed negotiations with consultants and owners of various companies to promote Cummins products and benefits.
Led technical training for customers and consultants.