Adham Elassaly ,  Business Development Manager

Adham Elassaly

Business Development Manager

Toyota Egypt Group

Lieu
Egypte
Éducation
Etudes secondaires ou équivalent, business administration
Expérience
18 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :18 years, 4 Mois

Business Development Manager à Toyota Egypt Group
  • Egypte - Le Caire
  • Je travaille ici depuis février 2017

Commercial Project & Portfolio Management

• Delivered double-digit growth in key fleet models (Passenger and Commercial vehicles) through, planning and executing an ambitious Total Fleet Sales Penetration strategy.
• Introduced and Launched Successfully TGMO (Toyota Genuine Motor Oil) in Egypt September 2019.
• Managed and executed in co-ordination with marketing team and Aftersales service new 3S facilities in Sharm El-Sheikh and El-Sheikh Zayed to deliver best distribution network.
• Managing and coordinating activities for the non-promoted/mature product portfolio to maximize its sales potential (Fortuner, Rush and Yaris HB).
• Improved dealers’ capabilities & qualifications through Adding challenging measurements to the dealer’s program and increase the minimum score from 70% to 80%.
• Manage alliance partnership deals and/or Programs (e.g. termination, renewal, amendment and improvement of contracts) to maximize the contribution of partnership to the company growth and customer satisfaction.
• Developed and implemented of the brand strategy by product in conjunction with TMC global direction and strong target-oriented campaigns (I love my Toyota) with reach up to 2.5M and 350 Leads a month.
Internal Business Growth & Process Development
• Led a successful Spare-Parts Discount Matrix initiative to prevent changes on Parts retail Prices.
• Measure Business Process Success via monitoring the Key Performance Indicators (KPI's) as performed by the After Sales Manager.
• Leading a cross-functional team with Sales, Finance, Marketing, Aftersales and Parts members responsible for Optimizing Local market for new and/or existing products and services.
• Monitor Political - Economic environment, competitive landscape and emerging trends to capture events impacting market access and guide leadership team to address National/Regional and local threats and opportunities.
Management Decision Support
• Collecting information through market research, summarizing market information related to CV products and issuing analysis reports on a quarterly basis.
• Liaison with TEG Chief Executive Officer for managerial and executive assignments, per his needs and requirements.
• Assist the operation divisions / departments while dealing with Governmental units (e.g. Customers Protection Agency “CPA”, Customs Authorities, MOD, MOI).
• Providing the required information, plans, Success Factors, Dealer Standard requirements & quality processes as well as analyzing Key figures, AMIC and statistical data & presents summarized tips that can improve work effectiveness.

Brand Manager à Toyota Egypt
  • Egypte - Le Caire
  • avril 2014 à février 2017

• Delivered double-digit growth for Toyota line up after 2 consecutive years of share loss, exceeding company sales budget by 18% and growing market share by 2.4%.
• Successful launch of the all new Corolla NG. with a 318% increase in enquiries and healthy conversion rate.
• Leading and coaching Brand and Sales team effectively, measuring performance against agreed key performance indicators.
• Ensure 100% level of accuracy when developing marketing communication materials and complete management of Brand Marketing budget.

Supply Chain Leader à Procter & Gamble
  • Egypte - Le Caire
  • février 2011 à mars 2014

• Owned & contributed in cutting Raw & Pack materials inventory by $10 M (45%), with a 99% CSI in One Year through Overseeing inventory material as well as analyze the structure to identify opportunities for its reduction monthly.
• Enabled & initiated cost saving projects value of $ 400 M thru collaboration with purchases department to eliminate losses & material depletion without affecting production and service.
• Trained the raw materials team and build their capability on cost and cash savings/projects.
• Improved supplier’s lead-time & optimize MOQ’s to achieve a more agile and leaner supply chain.
• Led a new plant start-up (MSM start-up leader).
• Planned and executed project Localization successfully.
• Eliminate any supply risk to ensure undisturbed products flow to MEA & Pakistan.
• Led an action plan with the Sales & Marketing organization to clean out $ 1.5 M of un-performing inventory (action plan delivered and products got shipped or re-blended in 2 months).
• Daily follow up on 3PL to track orders/shipments, ensure business continuity plans in place & check logistical saving opportunities.

Marketing Supervisor à Intermark - GSW
  • janvier 2009 à janvier 2011

for handling all projects and proposals with strategic key accounts. Tasks include, but not limited to: Project Management, Marketing Proposals Development, MCM (Multi-Channel Marketing), e-Mailers Campaigns, Planning & Development of Patient Support Programs (PSPs), and Awareness Campaigns Development.
•Engage with clients to develop marketing strategy to serve their vision.

Product Specialist à GlaxoSmithKline
  • Émirats Arabes Unis
  • janvier 2006 à janvier 2009

Seretide Discus in Egypt and achieved Marketing and Financial targeted objectives within the assigned area.
•Participated in growing the strategic respiratory portfolio market share through building a solid relationship with key accounts and successfully addressing the brand positioning to the target audience nationwide.

Éducation

Etudes secondaires ou équivalent, business administration
  • à ESLSCA Business School
  • janvier 2012

in

Master, business administration
  • à ESLSCA Business School
  • janvier 2012

in

Baccalauréat, Pharmaceutical Science
  • à University Of Pharmacy
  • mai 2005

Specialties & Skills

Staff Management
Marketing Mix
Gap Analysis
selling skills
Team Leadership
CUSTOMER RELATIONS
FINANCIAL
MARKET PLANNING
MARKETING
POSITIONING
PROJECT MANAGEMENT
PROPOSAL WRITING
STRATEGIC

Langues

Arabe
Expert
Anglais
Expert
Français
Expert