Adham Sleiman

• Oversaw the implementation of the acquisition of competitor company SWEEP, managing sales growth, operational
integration, and P&L responsibilities.
• Increased new client acquisition by executing a targeted sales strategy, directly contributing to consistent growth in the
Western Region.
• Transformed team performance by mentoring and coaching the sales unit, resulting in consistently meeting or exceeding
sales targets.
• Expanded market share by identifying and securing key clients through proactive prospecting and engagement, leading to
significant market penetration.
• Optimized sales operations by streamlining contract review and approval processes, which improved turnaround times and
enhanced sales efficiency.
• Strengthened client relationships by introducing new products and services, improving client satisfaction, and increasing
contract renewal rates.

Setting up sales strategies for the company’s different brands
• Setting up the annual sales target and it allocate it to the sales team based on last year’s results, and budgeted target.
• Managing the BDU team across KSA.
• Monitor the sales activity dashboard and follow up with the sales team on achieving the monthly target.
• Perform regular trainings to the team and monitor their sales visits by joining them.
• Tracking the leads given to the sales teams (BD & Commercial).
• Communicating with vendors of these brands for all the non-purchasing correspondences (tracking the brand pipeline, education, product knowledge/training and deliver it to the sales team).
• Controlling the sales activity by distributing the sales leads, discounts and payment terms.
• Frequent visits to major clients along with the responsible sales specialist.
• Helping the sales specialists in order to close deals (quotations, presentations & layouts, POS material and marketing support).
• Generating leads and distribute them to the sales teams.
• Setting monthly/quarterly sales forecast.
• Translating brands strategies into brand plan, brand positioning and go-to-market strategies.
• Monitoring market trends, research consumer market and competitor’s activities to identify opportunities and key issues
• Prepared monthly report to higher management
• Coaching the sales team and setting individual KPI’s for each.
• Reviewing and approving all SLA’s for the Brands Development Unit.
• Scanning the market and looking for potential partnership deals.

• Developed and executed sales strategies for multiple brands, resulting in consistent achievement of annual sales targets and
enhanced market positioning across KSA.
• Led and managed the Brands Development Unit (BDU) team across the Kingdom, driving performance through targeted
training, KPI setting, and regular field visits, which led to a significant increase in sales productivity.
• Spearheaded brand positioning and go-to-market strategies, translating brand objectives into actionable plans, which
contributed to a stronger market presence and increased brand loyalty.
• Enhanced client relationships by conducting joint visits with sales specialists, providing direct support in deal closures, and
ensuring the delivery of high-quality service and solutions.
• Collaborated closely with accounting to monitor and optimize the P&L of the unit, ensuring financial health and aligning
sales activities with profitability goals.

Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
•Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
•Maintaining sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
•Establishing and adjusting selling prices by monitoring costs, competition, and supply and demand.
•Maintaining excellent relationship with clients through weekly meetings.
•Keeping up to the client’s expectations through delivering the requested on time and above expectations.
•Contributing to team effort by accomplishing related results as needed.

• Implemented dynamic marketing strategies, driving the achievement of annual unit and gross-profit plans by analyzing
market trends and sales results, leading to a significant increase in revenue.
• Forecasted and developed annual sales quotas, establishing clear objectives for regions and territories that resulted in the
growth of overall sales volume and profit for both existing and new products.
• Cultivated strong relationships with VIP clients in the sports industry, including key governing bodies such as GSA and
SAFF, enhancing the companys reputation and expanding its client base.
• Directed on-ground activations, overseeing vendor management and ensuring the seamless execution of marketing
campaigns, which consistently exceeded client expectations and contributed to long-term client retention.
• Launched new products, developing extensive pricing and activation plans that generated new revenue streams and
strengthened the companys market presence.

Efficiently evaluate the costs of transportation, services and inventory within any budget or distribution strategy.
•Follow-up and supervise transactions related to In-bound with government departments (Chamber of Commerce, Saudi Food and Drug Administration, Customs Authorities etc.)
•Handle all in-bound customs clearance issues and items for the whole company at all Road, Marine and Airports.
•Follow up with suppliers on required documents.
•Checking, maintaining & updating the Customs Exemption List for (RM, PM & Equipment’s) material in coordination with Purchase Department.
•Follow arrival of consignments from ports to the factory.
•Arrange & prepare all the consignments documentations & coordinate with Administration Sections in HO & Plant
•Ensure that all official documents related Customs, Ministries of Agriculture & Environmental are in order to be clear on time
•Check & prepare the required labels & documents for RM / PM/ Equipment’s in both language (Arabic /English).
•Work & ensure that the shipment has been cleared-out from the ports without demurrage with-in the free time period providing by the ports authorities.
•Check & review all documents related to Warehouses and Purchase departments before submitting anywhere for a transaction.
•Forecasting trucking requirement.
•Optimize pallet loading for outbound activities.
•Negotiating contracts with transport agencies.
•Auditing transporters.
•Troubleshooting transport issues and customer complaints.
•Meeting the customers, and confirming dispatches.
•Monthly MIS reporting on logistics.
•Budgeting logistics requirements and ensuring activities are within budget.

• Optimized logistics operations by evaluating transportation costs, inventory management, and distribution strategies,
ensuring budget compliance and improving overall efficiency.
• Supervised and streamlined inbound logistics, handling all customs clearance processes for road, marine, and air shipments,
which minimized delays and avoided demurrage charges.
• Coordinated with government departments (Chamber of Commerce, SFDA, Customs Authorities) to ensure smooth
transaction processing and compliance with all regulatory requirements, resulting in faster clearance times.
• Managed supplier relationships, ensuring timely receipt and accuracy of necessary documentation, which facilitated
uninterrupted supply chain operations.

Responsible of the sales target of the station along with the Sales manager, setting sales plans for the teams to achieve the stations target in all products.
•Generate new leads for the team and assist different sales executives in their approach.
•Overachieving the target in 3 consecutive years by 1.1 million SAR
•In charge of Sales department whenever Sales Manager is not present.
•Prepared quotations for different products
•Prepared a yearly budget for my team and for the station
•Part of the station’s strategy team to develop the business in terms of improving the service and create new business segments to tackle.
•Created the product Sea-Land which benefited from the clearing situation at the port to generate high profits for the company
•Made daily sales visits to all customers and maintained a good relationship and signed with new high revenue clients
•Coordinated between different departments and the clients to handle their requests
•Handling different kinds of complaints from clients
•Solving clients complaints through different channels
•Arranged outsourced trucks for clients and followed up until safe delivery of the shipment.
•Arranging for the insurance with different insurance companies.
•Negotiating rates with suppliers and finding new suppliers with the coordination of the regional office.
•Negotiating contracts with clients and trucking companies and sea liners and agents.
•Accurately calculating the cost of supply chain for new projects.

• Drove revenue growth by surpassing sales targets for three consecutive years, generating an additional SAR 1.1 million,
contributing significantly to the stations overall financial performance.
• Developed Sea-Land, which capitalized on port clearing situations to drive profits and expand the companys offerings.
• Served as acting Sales Manager during absences, overseeing the departments operations, supporting team members, and
ensuring continuity in sales activities.

Handled different projects for the company
•Managed the operational part of the studio and distributed the tasks between the team.

• Handled multiple high-profile projects, ensuring seamless execution and timely delivery across all departments.
• Optimized team productivity by efficiently distributing tasks and managing the day-to-day operations of the studio.
• Organized high-impact press conference events, boosting the companys visibility and market presence.

Worked in a team of 4 people
•Prepared quotations and target
•Made sales visits, gained new high revenue clients for the company.

• Exceeded sales targets for 3 consecutive years, contributing to the teams recognition as the top sales team for 2 years.
• Secured high-revenue clients through targeted sales visits, significantly boosting the companys market share and revenue.
• Played a key role in preparing accurate quotations and sales targets, driving consistent growth and profitability for the team.