Adil Nasim

• Built and launched a complete Shopify E-commerce website for a client — covering
design, development, product setup, tracking, and Digital Marketing.
• Managed and scaled paid campaigns with a total spend of ₹10 lakh+ (1M), taking the
brand from early-stage 7x ROAS to consistent 10x ROAS through structured scaling
strategies.
• Tracked CAC, AOV, and retention, and improved profitability by adding product combos
and scaling winning ads to lower CAC and increase AOV.
• Set up automation tools and Abandoned-cart email recovery strategies to recover missed
orders and improve conversions.
• Handling Budget- Managed ₹1.2 Crore budget (12M), delivering impactful results with
over 2 Lakh generated through Meta ads.
• Developed and managed various digital marketing(Meta ads) campaigns to drive brand
awareness and quality leads, aligning with business growth goals.
• Enhanced campaign performance through data analysis results in a 70% decrease in CPR
and a large return on investment(ROI).
• Communicated directly with 30+ sales team members, conducting regular meetings to
review lead quality, improve conversion rates, and enhance campaign performance.
• Identified customer behaviors and interactions by analyzing website data using web
analytics tools like GTM and GA4, and optimized website performance.
• Monetize SEO and GMB reports by analyzing keyword performance and leveraging
insights to drive targeted traffic, enhance local search visibility, and increase revenue
opportunities.
• Leading the digital marketing team to success in coordinating meetings and reviewing
performance reports to achieve common goals.

• Spearheaded Meta & Google ad campaigns for top brands across industries, focusing on
Performance-based results
• During my working period, I managed 7+ clients at a time with ₹10 lakh+ (1M) monthly
spend, ensuring smooth and results-oriented execution.
• Strategized & executed 360° paid marketing plans, integrating audience research, funnel
setup to drive consistent campaign success.
• Managed 5+ e-commerce brands on Shopify & WooCommerce, delivering over 7x
ROAS using structured performance funnels and creative optimization.
• Set up advanced conversion tracking using tools like GTM, GA4 & Pixel, Conversion
API, ensuring accurate attribution & performance insights across platforms.
• Collaborated using CRM & analytics tools: Salesgem, Wati, Pablee, Growify, and
Lebesgue to enhance lead quality and optimize customer journeys.
• Maintained a high level of professionalism in client communications, timely reporting,
and team collaboration.

• Developed and executed digital marketing strategies to enhance brand awareness and
customer acquisition.
• Developed monthly reports to track performance and provide insight to clients.
• Designed and developed a personal portfolio website and ranked in the first position first
page (SERP)