Senior Vice President -Marketing Manager (Corporate Communications, Brand Management and Promotions)
Meezan Bank Ltd.
مجموع سنوات الخبرة :20 years, 4 أشهر
Led Meezan Bank's marketing efforts since 2008 when it was a mid-sized bank in Pakistan to its rise to the 8th largest bank in Pakistan.
Marketing Manager is responsible for developing marketing plan and driving corporate and marketing campaigns for products and services of the bank.
Responsibilities include:
To execute all Corporate Marketing and Brand management activities for the Bank.
Social Media Marketing and Web Advertising of the Bank.
Lead the Bank's Telemarketing Division.
Environment analysis of market scenario to plan activities and monitoring competition activities.
Prepare and monitor Marketing Processes and Procedures and strictly follow up corporate guidelines for all internal and external communications.
Planning management to prepare and execute Annual Marketing Plan and Calendar for the Bank.
Strategic execution of all BTL/ATL campaigns for all products / services.
Follow-up with all internal and external stakeholders to ensure the Advertising campaigns are effective.Constantly monitor and analyze the banks presences in the media verses the competition.
Marketing spend allocations and proposals for HO approval
Prepare content / text for all collateral - brochures, banners, press ads, electronic channels.
Outdoor Infrastructure Management - Billboards & Branch branding in coordination with external agencies.
Event Management - organizing seminars, exhibitions, branch inaugurations. etc.
Prepare Marketing Research including surveys, focus groups, etc.
Ensure quality production of all collateral - brochures, banners, giveaways, press ads, etc.
Prepare and Coordinate advertising activities with all business groups of the Bank.
Establish good relationship with selected advertising/media agencies the bank is dealing with ensure rapid marketing response capability.
Public Relations Management by providing regular press releases to the local & international press and media.
Coordinate and approve accurate marketing information and brands on all mediums being utilized at the bank i.e. Bank signage, ATMs, website, Call Center. etc
Constantly providing Innovative creative advertising ideas and concepts by brainstorming with Marketing team. Promote enthusiasm, constructiveness, and a “can-do” spirit by personal example. Fully proficient in Lotus Notes, MS Office.
Accounts include:
Tapal Tea, Continental Biscuits, Engro Foods, MCB, Atlas Bank and Asset Management, ZIL, Habib Oil Mills, Nandos etc
Responsibilities include:
• Analyzing research and developing initiative briefs with Account Management.
• Driving communication solutions that have potential to drive business.
• Market analysis and strategic planning for brands to prosper with changing market conditions.
Working as an Account Manager for Proctor and Gamble Pakistan as Account Manager for Head and Shoulders. Handling all advertising for Head and Shoulders in Pakistan including strategy, promotion, OOH and external relations.
Accounts Handled: Bayer CropScience
I have been involved consistently in Brand-building, strategy-development and promotion and advertising activities. I have been involved in the campaigns for most of the major brands including: Sunstar, Confidor SL, Deltaphos, etc and the launch of Envidor and Sencor.
ADDITIONAL COURSES BRAND MANAGEMENT PRODUCT MANAGEMENT SALES MANAGEMENT PERSONAL SELLING INDUSTRIAL MARKETING ADVERTISING CONSUMER BEHAVIOR CORPORATE FINANCE RESEARCH PAPERS Brand Management Report on the change In Marketing Strategy Of Tapal Danedar Tea. Advertising Report on Advertising strategy at Proctor and Gamble Pakistan. (Safeguard Soap) Product Management Report on Making a Brand Plan of Woox Music System for Philips.
BBA (Marketing)
