Adit Kasim Muhammad

• Visual Identity & Design System
• Creative Direction:
• Strategic Rebranding:
• Marketing Collateral:
• Team Leadership:

i build brands by bridging and aligning the expectation of both the stakeholded and the consumer

• Visual Rebranding: Led the complete visual overhaul of the brand,
creating a minimal, premium identity that resonated with younger demo
graphics (Gen Z & Millennials).
• Content & Art Direction: Directed product photography and designed
social media assets that grew digital engagement, driving a 25% reve
nue increase from online channels.
• Go-to-Market Design: Designed launch campaigns and promotional ma
terials (Banners, Instagram Ads, Catalogs) that aligned with the brands
new luxury positioning.
• Customer Experience (CX) Design: Revamped the visual touchpoints of
the customer journey, from packaging design (unboxing experience) to
in-store signage.

• Design for Sales: Designed property flyers, brochures, and open-house
presentations that helped close Rp 5 Billion in transactions within the
first 4 months.
• Visual Communication: Translated property data and market analysis
into easy-to-understand infographics and visual presentations for high
net-worth clients.
• Personal Branding: Developed visual personal branding assets for
agents to increase trust and professional authority in the market.