Associate Vice President Product
Pepper Money India
Total years of experience :9 years, 7 Months
Conducted market research along with agency to understand the tier 2 segment in India to launch financial products in the market
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Got a 2.5% CTR on the Facebook ads we ran as a quick dip stick research to check the attractiveness of the prepaid card proposition
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Conceptualized & built MVP of prepaid cards app from scratch having Hyperlocal market USP, partnering with multiple partners
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Evaluated seven different card management systems and finalized based on specific parameters like commercials, features etc.
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Hired & managed the team to create the product, tech & design of the app to launch the product from scratch in span of 8 months
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Planned & managed the launch event along with NPCI in the global fintech fest 2023 in Sep’ 23. Got 300 registration the same day
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Achieved Rs 5 Cr GTV & 60K customers card registrations with 200% improvement in the activation rate in a span of 5 months
Designed & led the product vision, strategy & roadmap for lending creating flexible digital credits products for online partners
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Co-created the digital lending credit product UX/UI with fintech partnerships and launched two programs in span of 5 months
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Achieved 50 Cr disbursals and scaled the newly launched program in a span of 2 months from the credit product launch
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Served as a cross-functional leader to collaborate with tech, operations & finance for product deliveries and enhancements
Aditya Birla Capital- Senior Product Manager (Digital Lending)
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Achieved Rs. 200 Cr disbursals, 60% business growth with the BNPL product launched for the wallet within span of 6 months
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Analyzed customer funnel data & waterfall to identify the key drop-outs to enhance the journey to make it more efficient
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700% improvement in conversion funnel by in-depth data analysis of drop-offs & failures at each stage of the customer journey
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20% reduction in the costs by analyzing customer journey and making it more efficient thus improving unit gain per customer
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Aditya Birla Payments Bank- Product Manager (Payments)
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Achieved the target of acquiring 1 Mn+ customers, 1 Bn+ throughput with 1% failures within 5 months of launch on google store
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Won Finnoviti 2019- Banking Frontiers award for innovation in digital transformation for UPI consumer app & business solutions
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Won the 2nd CDO summit, an award for Digital Excellence in Payments Category for the UPI consumer app & business solution
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Presented with the Aditya Birla Sunriser award- for exceptional work & contribution for the UPI product -app & business solutions
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Aditya Birla Group Leadership Program- Leadership Associate
o Aditya Birla Chemicals (Stint 2)
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Streamlined product pricing for all Value-Added Products (VAP) in exports for agility thus improving response rate by 92%
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Designed product specific benchmarks for packaging & distribution of samples, thus reducing sampling cost by 50%
o Aditya Birla Fashion & Retail (Stint 1)
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Designed a feedback closure loop to re-engage with unsatisfied customers and convert them into loyal customers
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Designed key metrics & actionable measure chart across all the stakeholders for respective teams at different hierarchy
o Aditya Birla Carbon (Internship)
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Awarded Pre-Placement Offer (PPO) by Aditya Birla Group after two-month internship 2015 for insights provided
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Developed key drivers for benchmarking customers creating a template that can be used across all the key accounts
Amongst the top 1.75% of 4000 trainees in the batch hired for 2012 for Infosys with an aggregate CGPA of 4.63 out of 5
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Improved client efficiency by 40% resulting in 20% cost reduction by enhancing 4 applications for a US based manufacturing client