Marcom Leader, India
Honeywell International India Pvt Ltd
Total years of experience :19 years, 10 Months
• Handel strategic communication for Honeywell Safety and Productivity business across India
• Media planning, lead creation of compelling PR stories
• Plan and drive multiple new product introductions- multi city road shows
• Drive marketing automation and digital engagements
• Drive creation of new marketing tools and assets for sales - brochures, digital assets, product selectors etc.
• Drive lead generation campaigns- trade shows, tele calling, channel engagement seminars, end customer workshops, point of sale activations etc.
• Manage country budget and ROI
• Media planning, lead creation of compelling PR stories
• Plan and drive multiple new product introductions- multi city road shows
• Drive creation of new marketing tools and assets for sales - brochures, digital assets, product selectors etc.
• Drive lead generation campaigns- trade shows, tele calling, channel engagement seminars, end customer workshops, point of sale activations etc.
• Manage country budget and ROI
Responsibilities - Handel multi-channel multi-brand strategically across South Asia which includes managing multi-city product launches, media planning, brand recognition thru event, channel management, distributor relationship management etc
Highlights:
1. Working on developing a web portable based customer loyalty program for our channel partner.
2. Guided and implemented HLS’s first of its kind market survey called Project Agni with subsequent media round table for survey report release.
3. Launched an internal employee engagement program to promote cross selling between multiple brands.
4. Devising a launch plan and introduction strategy for a new range of products under the public address and voice alarm category for Honeywell Life Safety brand aimed at mid market.
5. Planned and managed annual distributor conference of 100 plus people in Sri Lanka for 5 days which included event planning, budgeting, marketing, collaterals, event execution i.e. customer transportation across multiple location, hotel and conferencing, local site seeing and many other things.
6. Planned and executed Honeywell Life Safety product exhibit on an area of 150 plus square feet with focus on complete range of products under Life Safety stable, I managed the entire event was single handedly throughout various stages such as conceptualization, designing, logistic, vendor coordination and negotiation etc.
Responsibilities - Conceptualize and develop marketing campaign and collaterals, newsletters and execute various other marketing tools, handle Corporate Communications, Marketing Services, Advertising, Media Relations, Event Management, Copywriting and Vendor Management etc.
Highlights:
1. Created and implemented brand guide.
2. Budgeted and managed all complete brands ROI thru unique brand marketing dashboard.
3. Developed bundling strategy with various banks to push and promote IndiaCube among target users.
4. Conceptualized and executed road shows/brand activation across Delhi NCR.
5. Created and managed brand marketing and sales collateral.
6. Developed and implemented social media strategy
7. Guided and engaged in Google analytics revenue generation aspect.
8.Assisted IC (inter-continental) marketing teams and regional marketing communication coordinators in developing global communication strategies to help execute and support organizational objectives.
9. Planned, budgeted, coordinated and managed various events and exhibitions as a part of marketing strategy for clients across various verticals markets such as telecom, FMCG, IT, Industrial, BFSI etc.
10. Managed print production for designated projects, to expedite and confirm availability of materials through in-house resources.
11. Conceptualized, executed and managed a team of global internet and extranet task force to help conceptualize, execute and support e-marketing, web communications and e-publications strategies for various clients across industries.
12. Developed various evaluation tools and procedures designed to assess dollar versus return performance and identified areas for improvement in marketing and brand management.
13. Handled employee engagement programs at various levels across India for a leading multi-national organization with the main aim of the program being increased engagement of employee and organization on 3 key engagement values i.e. Financial, Health and Leisure.
Assist in developing a marketing plan for this start-up company.
Develop news letters, update website content, manage email marketing, develop brochures, manage product photo shoots and advertisements.
Two year full time degree in Business Administration from IMI Brussels and a post graduate diploma in brand management from India Institute of Planning and Management, with focus on Marketing and Brand management in the year 2008