Adnan Abou Yassine, Digital Marketing Specialist

Adnan Abou Yassine

Digital Marketing Specialist

Redefined Deals

Location
Lebanon
Education
Master's degree, Business And Marketing
Experience
2 years, 10 Months

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Work Experience

Total years of experience :2 years, 10 Months

Digital Marketing Specialist at Redefined Deals
  • Canada
  • July 2022 to August 2023

- Implemented marketing strategies covering social media, content creation, SEO, and SEM, resulting in heightened brand visibility and engagement.
- Managed digital advertising campaigns across diverse platforms, achieving a 40% surge in website traffic and a 25% upsurge in lead generation.
- Optimized Ads Manager to create and fine-tune multiple ad sets, driving down cost per acquisition (CPA) by 15% and escalating conversion rates by 20% compared to prior campaigns.
- Maintained the company website, implementing SEO best practices and user experience enhancements, leading to appreciable improvement in organic search rankings.
- Analyzed advertising budgets and conducted financial forecasting to allocate resources effectively, resulting in a 20% reduction in advertising costs while meeting or surpassing key performance indicators (KPIs).
- Developed and implemented marketing KPIs, including metrics like customer acquisition cost (CAC), return on ad spend (ROAS), and click-through rate (CTR), driving a 15% enhancement in overall campaign performance.
- Cultivated partnerships with industry influencers and bloggers, yielding a 40% increase in brand mentions and a 35% expansion of social media reach within the target audience.
- Crafted compelling content for social media platforms, fostering a noticeable increase in engagement metrics such as likes, shares, and comments, thereby boosting brand awareness and customer loyalty.

Customer Service Agent at Redefined Deals
  • Canada
  • May 2022 to July 2022

-Provided exceptional customer service to clients by supervising all vehicle deliveries, ensuring customers were thoroughly informed about the vehicle's warranty details, maintenance requirements, and safety features.
- Demonstrated persuasive communication skills to convince customers to purchase new vehicles and assisted them with completing applications, resulting in increased sales and customer satisfaction.
- Implemented a proactive follow-up system with all sales to ensure customer satisfaction, address any concerns, and foster long-term relationships with clients.
- Utilized strong problem-solving abilities to resolve customer inquiries, complaints, and issues promptly and effectively, enhancing overall customer experience and loyalty.
- Collaborated closely with sales and service departments to coordinate vehicle deliveries and address customer needs efficiently, contributing to a seamless customer service process.
- Maintained detailed records of customer interactions, sales transactions, and follow-up activities using CRM software, facilitating effective communication and information sharing within the organization.

Sales Representative at Salah Eddine Furniture
  • Lebanon - Bekaa
  • February 2020 to July 2021

- Mastered the art of arranging merchandise displays to create visually appealing showcases that captivated customers' attention and encouraged product exploration.
- Implemented efficient restocking procedures to ensure shelves were consistently well-stocked with popular items, minimizing out-of-stock situations and maximizing sales opportunities.
- Demonstrated a proactive approach to maintaining store cleanliness by promptly addressing any messes or clutter, creating an inviting atmosphere that left a lasting positive impression on customers.
- Tailored interactions with customers by actively listening to their needs and preferences, providing personalized recommendations, and offering solutions to enhance their shopping experience.
- Displayed empathy and understanding when resolving customer issues or concerns, ensuring that each shopper felt valued and appreciated.

Education

Master's degree, Business And Marketing
  • at Lebanese International University
  • January 2024
Bachelor's degree, International Business Management
  • at Lebanese International University
  • July 2021

Specialties & Skills

CRM software
Meta analysis
Social Media
Social Work
BOOST (C++ LIBRARIES)
MANAGEMENT
LEAD GENERATION
CONTENT CREATION
CUSTOMER SERVICE
MERCHANDISING
SEARCH ENGINE OPTIMIZATION
MICROSOFT EXCEL
FINANCIAL ANALYSIS

Languages

English
Expert
Arabic
Expert

Training and Certifications

Successful Negotiation: Essential Strategies and Skills; University Of Michigan (Certificate)
Date Attended:
October 2021