Business Development & Marketing Consultant
Gulf Franchising Company
Total des années d'expérience :7 years, 11 Mois
. Established a Strategic Business Development Plan for 1, 3 and 5 years.
. Business Development for 7 retail franchises that include Restaurants, European Fashion line, IT Solutions, Business Centers, Business consultancy and French Dry Cleaning chain.
. Extracting best value from International franchisors relationships.
. Coaching Operation Managers on effective marketing, sales techniques and management
. Business Development for Sales functions of mobile products to Middle Eastern and African Mobile Operators. Most notable customers Etisalat, Airtel Africa, MTN Africa, Tunisie Telecom.
. Major accounts management, Pre and Post sale, for key account customers.
. Marketing support toward the creation of comprehensive Go-To-Market (GTM) plans for the launch of total Mobile Messaging Solutions consisting of Push-email, Social Networks, Operator Owned-Community Instant Messaging (IM), and News RSS feeds.
. Responsible for increasing sales revenue - user-uptake of revenue-share accounts to generate a increased recurring monthly revenue.
. Responsible for the development and planning of yearly Group-Wide and OpCo-specific product roadmaps for 23 countries, with updates and monitoring of the roadmaps on a monthly and quarterly basis.
. Development and Implementation of new products, after the creation and evaluation of the business case, in order to ensure profitability and up-take of the new product.
. Negotiated Group-Wide Framework Agreements for Handsets, SIM cards, Data Devices, Market Research and Advertisement Agencies.
. Reviewed and established updated Devices Strategies for Zain-Group, with specific sub-strategies for both the Middle East and African OpCo’s after analyzing the device requirement of each market.
. Managed partnerships with key vendors such as Google, Nokia, Opera, HP, Huawei, ZTE, Qualcomm, ACER, etc., as well as maintained relevant data devices including Dongles, WiFi over 3G Routers, and Netbooks for various Zain Operating Companies.
. Developed and monitored KPI’s for each new product, and adjusted pricing and market communication accordingly.
. Developed profitable promotions to increase product up-take and increase market-share.
. Handled the overall responsibilities of product development for Mobile Data Access on 2G, 3G and WiMax networks, as well as development of affordable mass-market Push Email solutions using SMS, MMS, Wap and GPRS.
. Participated in the conceptualization of product positioning exercises, and established a strong customer support infrastructure for the company.
. Served as a team leader for the ‘Celtel’ to ‘Zain’ Branding project for 15 African Operations.