عدنان الصفار

 Incharge of total portfolio: 6 master categories (200SKUs)

 Plan and execute 360 plans for activation periods (BBQ season, Ramadan & back to school): design, tracking, promotional strategy, digital media planning and communication to distributors.

 Lead packaging redesign to execute brand strategy and strengthen impact on shelf: design brief, consumer research, new process for labelling.

 Lead digital activities on the brand: content development, recommendation and implementation of actions to improve organic search, time spent and bounce rate.

 Conduct consumer & market research for categories/occasions insights, NPDs and brand health tracking.

 Elaboration and implementation of marketing plans (ATL & BTL) to achieve brand performance targets.

 Develop report using Nielsen data, IMS data to assess market opportunities.

 Implemented the sales promotion plans to ensure execution, effectiveness and continuous improvement of activities and conduct pre and post evaluation.

 Analysed IMS and shipment data and compared results to established objectives to assure the effectiveness of marketing programs.

 Direct all the function with the ATL & BTL activities regularly with product line strategy, also determining & reporting to carry out all marketing campaigns, and assess against goals ROI & KPI’s.

 Provide active functional support and keenly collaborative with R & D team for new product and packing development; organise co-packing agreements along with product development.

 Generated business leads and followed up on sales opportunities.

 Managed multiple clients and their BTL projects effectively within assigned timelines and budgets.

 Createdandmaintainedlong-termrelationshipswiththirdpartysuppliersacrosstheMiddleEasttoensure
cost effective with high quality results.

 Maximised networking opportunities using conferences, events and trade shows to increase awareness
and develop a further network of contacts.