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Afaf M. Intabi, marketing brand manager

Afaf M. Intabi

marketing brand manager·hwbc

Saudi Arabia

Master's degree, MBA

Work experience

Total years of experience: 17 years, 11 months

marketing brand manager

February 2019 - Present

hwbc

Riyadh, Saudi Arabia

February 2019 - Present

leading brand product activities (digital and in store)
innovation
PR
Home delivery communication

Company industry:
FMCG
Job role:
Marketing and PR

Brand Activation and Events Supervisor

June 2013 - Present

nestle

Jeddah, Saudi Arabia

June 2013 - Present

Main Responsibilities:
• Engaging with target consumers of brand by developing and executing strong activation plans aligned with brand’s business objectives, while ensuring brand communication to reinforce Nestlé image as leader in nutrition health and wellness.
• Delighting with product experience and ensuring engagement concept are in line with the Nestlé brand engagement strategies as well as savoring consumers with service experience by handling complaints and inquiries of the category.
• Organizing and conducting targeted consumers/brand activations, in malls, key national events, and PR campaigns; negotiating for/ and managing the participation of category in PR activities to help the business grow by bringing brand to life and building consumer trust through engaging brand experience.
• Preparing and conducting sampling sessions to support products’ range based on their briefs and objectives, in addition to promoters training and incentives.
• Assessing results of activations and sampling in terms of sales by category in retail stores.
• Efficient management and investment of the brand activation budget to meet the category target spent.
• Planning and conducting shopper/consumer research through household visits, and market visits to better understand and evaluate local purchases by brand.
• Supporting generation of consumer insight and market research to better understand consumers in accordance to clear priorities given by CM and Head Office, including facilitations for feedback through dipstick surveys during new recipe/ product development process and pre/ post product launch evaluation (60/40 evaluation VS. competitor product).
• Recruiting brand ambassadors to expand network of ambassadors to ensure sustainable advocates pool for future campaigns to increase consumers’ brand awareness and maintaining consumers’ relations with the brand by diffusing brand recipes and service pillars.

Company industry:
FMCG
Job role:
Customer Service and Call Center

PR & Fundraising Deputy Manager

July 2012 - December 2012

NHHCF

Jeddah, Saudi Arabia

July 2012 - December 2012

•Mnagaing the FR and PR team in NHHCF
Establishing long term collaboration contracts with (Crowne Plaza Hotel, Farm supermarket, Star supermarket, and GOODIES) for (halalatk tzeed hasanatk program)
•Daily reports for (STC, Mobily, Zain, and Danube programs)
•Organizing The Magic Carpet festival.
•Developing the foundation’s website design and information.

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Rec center supervisor

April 2010 - June 2012

CBA

Jeddah, Saudi Arabia

April 2010 - June 2012

Company industry:
Primary, Prep, & Secondary School
Job role:
Support Services

Career Center Supervisor

February 2008 - March 2010

CBA

Jeddah, Saudi Arabia

February 2008 - March 2010

-collaboration with companies (training for students, coop training, full time jobs for alumnae students, Career fair)
-organizing CBA career fair 2008, 2009:
1.inviting companies to participate in career fair
2. handling marketing and advertizing materials
3. arranging financial transactions
4. online career fairs
-organizing pre-graduation workshops and lectures for senior students
-closing the gap for students between the business world and college

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Education

UBT

June 2012

June 2012

Master's degree, MBA

Saudi Arabia

GPA (point): 4.7 out of 5

GPA (point): 4.7 out of 5

honors degree learning to become a capable business leader empowered with the necessary management and research skills and education to make high-quality business decisions in the fields of study.

Effat college

June 2007

June 2007

Bachelor's degree, English language and translation

Saudi Arabia

graduated from Effat college with the GPA of 3.77/4 made the dean's list on 2007 awarded as effat college best shooter in effat basketball championship on 2007.

Skills

General Business Administration
Expert
General Business Administration
Expert
Event Planning
Expert
Event Planning
Expert
Consumer Services
Expert
Consumer Services
Expert
FMCG
Expert
FMCG
Expert
Brand PR
Expert
Brand PR
Expert
computer
Expert
computer
Expert
oracle
Beginner
oracle
Beginner
MS office
Intermediate
MS office
Intermediate
SAP
Intermediate
SAP
Intermediate
communication skills
Expert
communication skills
Expert
Consumer Services
Expert
Consumer Services
Expert
FMCG
Expert
FMCG
Expert
Brand PR
Expert
Brand PR
Expert
General Business Administration
Expert
General Business Administration
Expert
Event Planning
Expert
Event Planning
Expert

Languages

Arabic
Expert
English
Expert
French
Beginner

Memberships

English Language and Translation advisory committee

Alumni representative

June 2009

Training and Certifications

Certifications
Business executive program (Nestle)
Mar 2013
photography class
Oct 2009

Training
7 habits of highly effective people
franklin covey

Hobbies

  • sports
    worked as a substitute PE instructor part time employee in Effat sports club member in effat basketball team 2006, 2007 member in green team 2007, 2008, 2009 member in CBA or blue volleyball team 2010, 2011
  • traveling, cultures, and traditions
    visited more than 18 countries and looking forward to reach 100 countries.
  • reading
    organized a reading book club in college
  • ART
    member in effat art club self taught (art and designs)
  • basketball
    best shooter, Effat basketball tournament, 2007 CBA basketbacll coach, 2009, 2010. member in effat sports club