Afaf M. Intabi

leading brand product activities (digital and in store)
innovation
PR
Home delivery communication

Main Responsibilities:
• Engaging with target consumers of brand by developing and executing strong activation plans aligned with brand’s business objectives, while ensuring brand communication to reinforce Nestlé image as leader in nutrition health and wellness.
• Delighting with product experience and ensuring engagement concept are in line with the Nestlé brand engagement strategies as well as savoring consumers with service experience by handling complaints and inquiries of the category.
• Organizing and conducting targeted consumers/brand activations, in malls, key national events, and PR campaigns; negotiating for/ and managing the participation of category in PR activities to help the business grow by bringing brand to life and building consumer trust through engaging brand experience.
• Preparing and conducting sampling sessions to support products’ range based on their briefs and objectives, in addition to promoters training and incentives.
• Assessing results of activations and sampling in terms of sales by category in retail stores.
• Efficient management and investment of the brand activation budget to meet the category target spent.
• Planning and conducting shopper/consumer research through household visits, and market visits to better understand and evaluate local purchases by brand.
• Supporting generation of consumer insight and market research to better understand consumers in accordance to clear priorities given by CM and Head Office, including facilitations for feedback through dipstick surveys during new recipe/ product development process and pre/ post product launch evaluation (60/40 evaluation VS. competitor product).
• Recruiting brand ambassadors to expand network of ambassadors to ensure sustainable advocates pool for future campaigns to increase consumers’ brand awareness and maintaining consumers’ relations with the brand by diffusing brand recipes and service pillars.

•Mnagaing the FR and PR team in NHHCF
Establishing long term collaboration contracts with (Crowne Plaza Hotel, Farm supermarket, Star supermarket, and GOODIES) for (halalatk tzeed hasanatk program)
•Daily reports for (STC, Mobily, Zain, and Danube programs)
•Organizing The Magic Carpet festival.
•Developing the foundation’s website design and information.

-collaboration with companies (training for students, coop training, full time jobs for alumnae students, Career fair)
-organizing CBA career fair 2008, 2009:
1.inviting companies to participate in career fair
2. handling marketing and advertizing materials
3. arranging financial transactions
4. online career fairs
-organizing pre-graduation workshops and lectures for senior students
-closing the gap for students between the business world and college