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Aftab Alam Ahmed, Group Marketing Manager

Aftab Alam Ahmed

Group Marketing Manager·Masarat AlKhair Trading Co.

Saudi Arabia

Master's degree, Marketing & Management

Work experience

Total years of experience: 19 years, 2 months

Group Marketing Manager

November 2019 - Present

Masarat AlKhair Trading Co.

Riyadh, Saudi Arabia

I found this job using Bayt.com

November 2019 - Present

* Managing 5 major brands with effective marketing plan and strategies. 
* Ensuring the efficient distribution of resources and assisting the marketing teams.  
* Added 2 brands to the existing brand’s list. Enhanced 2 existing brands with new re-branding with new packaging. 
* Working with the Sales & Marketing director to analyse the business results.  
* Added 2 line of business,  Direct distribution sales and Online B2B sales channels. 
* Preparing business plan and execution plan for new brands or new products. 
* Managing the marketing campaigns and PR activities for the company. 
* Negotiating with key account customers and wholesalers to manage the product distribution. Also created distribution networks and strategies. 
* Monitoring and preparing reports for all marketing activities.  
* Prepared fully automated Merchandising monitoring solution with app development and successful reports. 
* Determining the marketing budget and ensuring the budget is not exceeding at the end of the year. 

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Manager

March 2016 - October 2019

Saudi Innova Healthcare Co.

Riyadh, Saudi Arabia

I found this job using Bayt.com

March 2016 - October 2019

* Developed & executed high-level marketing strategies, made high-stake decisions, and overcome complex business challenges. 
* Created and sustained a dynamic environment amongst the team of 30 members and over 4-5 million budgets. 
* Conceptualized strategic marketing plans for market research, competitive analysis, pricing, customer engagement, and business planning. Tracked record of additional 15% sales from regular sale using effective business planning, marketing, and advertisement campaigns. 
* Created re-branding for full pharmacy business and managed till execution for 120 branches in all over the Kingdom. 
* Facilitated customer/ market research and demographic profiling with the AC Neilson team to identify and capitalize the business in a new era. 
* Monitored Innova distribution business for more than 10 international brands with business development, business expansion, and advertisements plan. 

Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Marketing & Visual Communication Manager

June 2010 - February 2016

Global Healthcare Company

Riyadh, Saudi Arabia

June 2010 - February 2016

* Directed marketing campaigns that propelled sales 20% from regular sale to a projected SR 2 million by 2015 year-end. 
* Recognized for the launch of 20 new products wherein identified opportunities, researched new product possibilities, collaborated with retail team, and created campaigns generated big revenue in annual sales. 
* Generated business proposal for 5 top brands from all over the world, using innovative concepts, to bring the brand on top in sales and brand position in the retail market. 
* Ensured effective preparation of catalogues, course guides, and training brochures for sales representatives for better knowledge of the product. 

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Concept Designer

June 2010 - April 2014

WHITES Pharmacies (Part of Global Healthcare Co.)

Riyadh, Saudi Arabia

June 2010 - April 2014

• Successful store expansion from 6 stores to 32 stores in three years by consistently delivered creative concepts resulted in customer satisfaction.
• Ensured effective maintenance of 18 stores with VM and operation team and ensured WHITES is the destination store for lifestyle and beauty.
• Held the distinction of being appreciated by suppliers, colleagues for continuous growth.

Company industry:
Other Healthcare Services
Job role:
Design, Creative, and Arts

Assistant Marketing Manager

May 2006 - June 2009

Harvey Nichols

Riyadh, Saudi Arabia

May 2006 - June 2009

• Successfully organized fashion show trend, organized sales of products to customers.
• Pivotally increased visuals and merchandising to keep brand identity; created amazing window dressing won best window dressing awards.
• Monitored a team for design, layout, visual merchandisers of exhibits and displays; re-created the SALE concept and gained double the sales compared to the previous year.

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Education

D. D. U. University

April 2000

April 2000

Master's degree, Marketing & Management

India

GPA (percentage): 1%

GPA (percentage): 1%

Passed wiht 1st Division

Skills

Account Management
Expert
Account Management
Expert
Vendor Management
Expert
Vendor Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Windows and MAC Os
Expert
Windows and MAC Os
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Branding, Re-branding
Expert
Branding, Re-branding
Expert
Marketing and Sales Analysis
Expert
Marketing and Sales Analysis
Expert
MS Office and all Adobe Family
Expert
MS Office and all Adobe Family
Expert
Team Management
Expert
Team Management
Expert
Account Management
Expert
Account Management
Expert
Vendor Management
Expert
Vendor Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

Languages

English
Intermediate
Hindi
Expert
Arabic
Intermediate
Urdu
Beginner

Training and Certifications

Certifications
Marketing and Communications

Training
Advance digital marketing & Social Media
Ameed Awad, a google certified trainer
Jul 2017
Show credentials

Hobbies

  • Designing
    Diploma in Designing