Senior Category Manager
Interwood Mobel Pvt Ltd
Total years of experience :15 years, 2 Months
Initiated the Sales and Operation Planning (S&OP) module throughout the organization.
S&OP helped align operational departments and the Supply Chain, Sales and Marketing Departments.
Improvement of planning, reduction in demand planning errors and increased sales observed helped raise the sales by 5% for the current fiscal year compared to the fiscal year 2022-2023.
Devise long-term product strategy by analyzing the latest trends and future requirements in line with organizational strategic and financial goals and correct product mix.
Analyze category and product performance across all regions and devise competitive strategies to achieve the strategic goals and targets at each stage of the Product Life cycle with 80% accuracy.
Administer Market Intelligence to gauge competitive positioning, competitor products, product and price gap identification, and the market tends to strategise product range aligns with insights, latest trends and market needs resulting in 18% product portfolio growth.
Key Achievements:
Initiated a complete product line which added 25% growth in sales by repositioning the products and introducing new designs.
Revamped forecasting module to sync marketing, retail, supply chain and production to reduce stock-outs by 30% and minimize the losses and inventory holding cost.
I had the privilege of leading the Product and Supply Chain team. In this role, I was entrusted with various responsibilities, such as overseeing the product life cycle, developing product strategies, and managing inventory.
During my tenure, I worked closely with over 50 foreign vendors to launch a diverse range of products that significantly boosted our sales revenue by 20%.
Additionally, I capably managed product shortlisting, RFQs, negotiation, and ordering from our pool of suppliers. It was a fulfilling experience to witness the positive impact of my efforts on the company's success.
Key Achievements:
Accomplished SAP induction at Interwood with IT and Abacus Consulting to create Master Data with a 90% success rate within the required time.
Identified challenges in the production line and flourished an imported product line for home furniture with 24% growth YOY.
Pioneered SKU-level forecast for all sales points and product categories.
SKU-level forecasting enabled understanding and tracking at each level and helped product, sales & marketing teams to strategise and prioritise accordingly with 70% accuracy.
Beneficially launched the Econo range category and achieved a 100% sales target of PKR 20 Million for the maiden year.
Crafted a new coding system for the wardrobe category, fully integrated with design software to generate automatic quotations, increasing the efficiency of order placement by 25%.
Productively trained 40+ personnel of distinct backgrounds, imparting detailed product knowledge and unique features of different products to enable productive members of the organization.
● Led a team of 8 young professionals to identify, design and develop Avionics products for Small Scale Unmanned Aerial Vehicles (UAV)
● Developed complete solution for small-scale UAV product range, consisting of avionics, surveillance system and ground control station.
● Designed and developed a GPS-based Avionics system for the client, from the development phase till final deployment to the client.
● Successfully supervised up gradation of linkage software between UAV and Ground Control Station (GCS) to improve software and integration with the new products.
● Worked closely with the mechanical and software department to initiate avionics systems development.
● Actively involved in the testing and product improvements of UAV avionics systems
● Developed unmanned aircraft stability system using Monolithic Pressure and Gyro sensors to control the attitude of the aircraft.
● Proposed and developed an Antenna Tracking system for UAVs.
● Learned the basis of Electronics product development.
● Polished programming skills for Microchip PIC micro-controller using Proton Basic Software.
● Developed Hardware integration system to be used with UAVs
Completed MBA from one of the most prestigious institute of Pakistan, with majors in the fields of Supply Chain Management and Minor as Marketing. The time spent doing MBA polished my skills in management, team management and leadership.