Area Operations Manager
Jawad Business Group
Total years of experience :19 years, 9 Months
Maintaining the Regulatory affairs and Compliance and Security of the stores.
Maintaining the Abu Dhabi Region stores Maintenance.
Conduct SWOT review to analyze the customer profile.
Understand Territory dynamics (demographics, consumer
behavior and market understanding).
Strategize and seek opportunity for expansion in the
territory.
Identify internal and external commercial opportunities.
Provide monthly feedback on competitor and event activities
Manage roll-out of new projects and time bound
implementation of projects.
Research and look for good property and locations
Prepare and participate in the preparation of sale budgets
Maximize sales and profitability of the stores
productivity targets (sales per Sqft, ATV, IPC and conversion etc)
Control costs within budgetary guidelines
Ensure effective Stock and Space Management
Inventory Management
Review and effective action on fast/ slow lines, new
ranges and end of ranges
Provision of monthly feedback to Concept on sales, stock positions and product feedback
Business Management & Development
Assurance /Control, Marketing, Training etc.
Managed 12 Multi Brands (Monsoon, Accessorize, Hush Puppies, Shoe Citi, Origem, Quiz, Pumpkin Patch, Adams, Tap A Loeil, Camaieu, Lake Land)
Nature of job involving opening of the store, implementing and conducting the training modules for the training and development of the staffs.
Implementing and maintaining a relevant induction programe in line with company policy.
Ensuring continuous staff development and performance management.
Optimizing sales in line with company budgets.
Manage operating costs within budgetary guidelines.
Monitor and continuously seek to understand commercial environment, local trading patterns, competitor activity and market trends in the retail sector and their impact in the store.
Ensuring store administration is smooth and is being reviewed on a daily, weekly and monthly basis.
Setting of the half yearly goals for the staffs and monitoring their KPA’s, KPI’s from time to time.
Driving the customer service standards as per company expectation.
Operation of an effective stock management system to maximize sales and profitability.
Ensuring the prevention of stock losses by driving awareness and implementing preventive plans.
Making plans and implementing job rotations in the store for giving each staff member an opportunity to move and grow within the organization.
Carrying out regular and relevant in-store training from time to time and enrol staff on relevant learning and development courses.
Working closely with the Mall Management to identify business opportunities to increase foot fall.
Managed 6 Department Managers who report directly regarding sales and weekly updates.
Setting KPI’s for different areas of the business and also monthly reviews with Department Managers regarding the business plan, performance and there Personnel development plans.
Looking into LFL sales against LY Figures and taking the current climate into consideration and setting up realistic budgets for the branch for the 1st and 2nd half of the trade.
Making sure staffing numbers match with weekly sales and making necessary changes to keep within budget.
Making sure branch presentations and also the health and safety regulations are in tact.
Weekly and Monthly reports submitted to Managing director of the Branch and also to Area manager.
I have worked and Managed different areas of the business such as,
1. Commercial Manager Men’s wear
2. Commercial Manger Children’s wear
3. Section Manger Home ware
4. Section Manager Late night operations
5. Sectional Co coordinator Ladies Fashions
6. Credit card promotional team leader.
7. Christmas Temp - Fashions, food hall and Christmas shop
Managed teams of 3 to 35 sales assistants.
Monthly review and feedback, and daily staffing meeting updating regarding store issues.
Seasonal changes and implementing the business guide lines.
Set up team leaders for- standards, best sellers and had weekly department floor walks.
Communications with buying office and senior management to implement store layout to maximise footfall and profit.