Ahlam Ali, Sales & Marketing Director

Ahlam Ali

Sales & Marketing Director

BTL Services

Location
Kuwait - Hawali
Education
Diploma,
Experience
26 years, 6 Months

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Work Experience

Total years of experience :26 years, 6 Months

Sales & Marketing Director at BTL Services
  • Kuwait - Al Kuwait
  • My current job since June 2013

BTL is the fastest growing below the line marketing services provider in Kuwait market that started on Feb 2007, and has given the same name related to its line services. BTL’s core business revolves around producing high quality and innovative production ser vices according to the specifications of different products requirement.BTL specialized in below the line marketing services & productions that includes printing, signage, Pos, Digital Printing, Gift Items & Exhibition stands that needs throughout Kuwait, means all productions request under one roof with the company’s expert team.
Our services are developed in various printing presses, productions & workshop houses that can serve there customers for marketing/advertising agencies & direct corporate who is looking for the consultancy, high quality, reasonable and competitive prices, in addition to the pick-up and delivery to save the client effort & time. BTL has been developing effective treatment for below the line marketing services in market, with the best materials and technologies.

Job responsibilities:
- Setting marketing plan for BTL branding, & full corporate profile
- Setting sales target, creating new leads (with direct corporate clients + advertising agencies), to provide them with our services includes different production services
- Responsible of over all sales & admin team to assure about the sales closing with administration process.
- Events management
- Internal Operations
-

Executive Manager (Media & Production) at AUM - American University of the Middle East (Member of Humansoft IT & Investment)
  • Kuwait - Al Ahmadi
  • My current job since April 2010

Job responsibilities
Responsible for all execution activity for the university & college + holding company
• Arranging that execution with external media and production agency to book the media (Newspaper, magazines, malls, Radio & TV…etc) and print different materials (corporate brochures, flyers, greeting cards, invitation cards, letter heads…etc) for different marketing campaigns.
• Managing (Plan & Execution) with our top management for the graduation ceremony of MBA, Bch. & diploma students.
• Managing the staff event/dinner at 5 stars hotels and all it requirements.
• Plan & Execute our participation in major exhibitions in Kuwait (like Edu Caret) by handling all requirements of our participation in the exhibition in coordination with our management to indicate their needs and external agency to prepare the stand designs and execution after giving them our exact need.
• Execute our participation and its requirement for the small exhibitions related to universities at hotel.
• Handling all Purchasing of the organization as well in addition to the above

Sales & Marketing Manager at BTL Services
  • Kuwait - Al Kuwait
  • April 2009 to April 2010

BTL is the fastest growing below the line marketing services provider in Kuwait market that started on Feb 2007, and has given the same name related to its line services. BTL’s core business revolves around producing high quality and innovative production ser vices according to the specifications of different products requirement.BTL specialized in below the line marketing services & productions that includes printing, signage, Pos, Digital Printing, Gift Items & Exhibition stands that needs throughout Kuwait, means all productions request under one roof with the company’s expert team.
Our services are developed in various printing presses, productions & workshop houses that can serve there customers for marketing/advertising agencies & direct corporate who is looking for the consultancy, high quality, reasonable and competitive prices, in addition to the pick-up and delivery to save the client effort & time. BTL has been developing effective treatment for below the line marketing services in market, with the best materials and technologies.

Job responsibilities:
- Setting marketing plan for BTL branding, & full corporate profile
- Setting sales target, creating new leads (with direct corporate clients + advertising agencies), to provide them with our services includes different production services
- Responsible of over all sales & admin team to assure about the sales closing with administration process.
- Events management

Media & Events Manager/Marketing & Communication at Madi Int'l Group (Al-Jothen)
  • Kuwait - Hawali
  • July 2007 to April 2009

Madi Int’l Group providing all beauty admirers and experts in the
Middle East and the Gulf with the latest and most sophisticated beauty
products, equipment, education, training, services and solution, in brief
complete beauty concepts, due their passion for beauty, wellness, and personal
care inspires and motivates them to do so. Their mission also lies in their will and ability to dedicate and commit all their expertise to the wellbeing of the world of beauty wherever they are operating now, and shall Venture in the future.

Job Responsibilities:
Handling the Marketing Dept with all related activities (Marketing Plan of the year for more than 4 different divisions (Retail, Professional, Equipment,
Academy) which includes: media, events managements, & workshops, PR, production, + coordinating our participation with our offices out of Kuwait specially Dubai for the Beauty World yearly exhibition & Walk of Beauty show

Media & Communications (Marketing) Manager at Pro Masters Group
  • Kuwait
  • March 2007 to June 2007

Pro masters is a German/British group of companies dealing in business and marketing consultancy, publishing, advertising & media, and General trading. The Companies are based in Munich, Kuwait and Dubai.

Handling all marketing activities:
1- Marketing (Planning & Executions)
a. Public Relations
b. Event Management (Launching, exhibitions in addition to guest relations from outside of Kuwait)
c. Media planning & executions for Clients in Kuwait and Partners out of Kuwait long and short terms detailed marketing/business plans.
d. Media Relations (Newspapers, Radio, TV…etc) wither directly or through 3rd party (media buyers)
e. Coordinating marketing related activities directly with Print Presses, playing the role of being an agency, and being an account director for the clients.
2- Communications :
Responsible for all company communications with staff and clients, in addition to the coordination with Brand Manager, Sales Managers and Business Development Manager for Channel distributions of Cosmetics products
Managing new branch office for our group and new shops with good locations depending on the product itself.

(Being the Deputy Manager during the absence of the managing director)

Account Manager at Graffiti Marketing Communications
  • Kuwait - Al Kuwait
  • December 2006 to March 2007

* Getting/Creating new accounts of Kuwait different industry feilds by offering them all marketing services in cooperation with our company's related departements (media planning, strategic planning, media booking, creative concepts & Desings, printed materials, exhibitions, events managements, PR...etc), through by order requests/contracts.

Marketing Project Manager at HumanSoft Learning Solutions
  • Kuwait
  • March 2006 to September 2006

Multinational Company providing e-learning Services, Learning management systems, e-content developments. Allocated in Kuwait, UAE, Qatar, Saudi Arabia, Bahrain, Jordan & Lebanon, Algeria, Morocco.


Responsible for the Public Relation project according to the management vision and focus on the press releases as a first phase of it by:

• Setting a quarterly plan, update it weekly
• Managing the process of the press releases issues and assure the release of it all over the region.
• Collecting the released press, clipping it for archiving and forward the scanned ones to HSLS department heads.
• In parallel, issuing PR request for proposals to the leading PR Agencies based on the organization vision/budget, then prepare comparative analysis of the received proposals, and submit logical recommendations for management approval.
• Developed standardized customer facing documentations including pre-sales product presentations, brochures and proposals in coordination with management, technical and sales team.
• Managing Seminar for major corporate client to produce a details product information's.

Country Promotions & Public Relations Manager at HumanSoft Holding -Kuwait
  • Kuwait
  • June 2005 to February 2006

Multinational Company with several Business Area’s; IT Services, Training, Recruitment, and more. Allocated in Kuwait, UAE, Qatar and Saudi Arabia.
Responsible for all execution activity for the company & its subsidiaries according to the marketing plan submitted by the client managers of each business line.
• Arranging that execution with external media and production agency to book the media (Newspaper, magazines, malls, Radio & TV…etc) and print different materials (corporate brochures, flyers, greeting cards, invitation cards, letter heads…etc) for a different marketing campaingns.
• Building a relationship with some media directly like magazines, Radio, TV and the rooftop signs agencies.
• Managing (Plan & Execution) with our marketing team for the graduation ceremony of diploma students and Tawteen students followed by the company special staff event.
• Plan & Execute our participation in major exhibitions in Kuwait (like Info Connect) by handling all requirements of our participation in the exhibition in coordination with our management to indicate their needs and external agency to prepare the stand designs and execution after giving them our exact need.
• Execute small exhibitions, in Universities managed by their students unions or by the university itself, and the shopping malls too.
• Identified, researched and recommended industry specific events to participate as an exhibitor or participant or conference delegate in order to achieve envisioned marketing objectives of the organization across the GCC area.

Promotions & Public Relations Manager at New Horizons Computer Learning Center -Kuwait
  • Kuwait
  • April 2005 to May 2005

The biggest training center series in the world. Kuwait branch is the biggest training center of New Horizons outside USA.
Handling marketing activity for the company.
•By preparing a full marketing plan of the summer season that matching with the company's business focusing on corporate training more than individual segment. This company specialized in IT technical Training Field and the Computer Application Training products. Managing with our internal creative house for preparation of creative issues (newspaper ads, flyers) and execute the media booking & production with the external agency. This plan include all needed marketing activity which should be execute it during the summer to increase the sales and building new company image.
•Coordinate with IT Dept to build a new form for a new public relation project with PR or HR Dept of some companies (Wataniya, Al-Ahli Bank & Arab Open University) by offering their staff (and their friends, families and relatives) a special discount offer and to apply an online requests information submit it by them for the objectives of collecting leads and opening new sales channel.
Administrate their current website.

Manager – Website Administration at HumanSoft Holding -Kuwait
  • Kuwait
  • March 2005 to April 2005

Working in plan phase to get a proposal of building a full portal for HumanSoft and its subsidiaries including different online e-services. By coordinating it with some companies specialized in building such projects.
(P.S. Project was stopped due some restructuring changes in the company).

Production, & Media Officer (Procurement) at HumanSoft Holding – Kuwait
  • Kuwait
  • January 2004 to March 2005

Handling all marketing execution wise for HumanSoft and its subsidiaries.

 Booking media plan
 Printing all marketing items
 Getting Corporate yearly gifts
 Preparing Info Connect Exhibitions stand executions and its related jobs.
 Plan & Execute the Graduation Event in-coordination with our Marketing Team and Diploma staff.
 Coordinate with IT Dept to build a Database including different categories and services as one of the marketing tool, plus coordinating with them to build the Microsoft Share-point project and took the administrative part of it after being trained by IT .

Marketing Coordinator at New Horizons Computer Learning Center
  • Kuwait
  • May 2003 to December 2003

Coordinate all marketing activities for New Horizons

 By managing with an advertising agency all creative issues for ads, print materials and the productions of it.
 Building a relationship with different suppliers for marketing items.
 Managing a Seminar from the point of coordinating with sales manager and center head up to the invitation of clients and Seminar execution.
 Coordinate with IT Dept to build full website for the company.
 Administrate the Website.

Administration Officer at New Horizons Computer Learning Centers
  • Kuwait
  • June 2001 to May 2003

• Office Administration work, in addition to some major responsibilities such as solving corporate customers problems, responsible to follow up any thing related to the post sales for all account managers and their corporate manager who are responsible to deal with corporate sectors in the CTA (Center of technological advancement).
• Also the Microsoft Channel Training for Partners was one of the responsibilities to call the clients and get them registered to the class incooperating with Microsoft directly and New Horizons operation and sales managers.

Assistant Administration at New Horizons Computer Learning Center
  • Kuwait
  • April 2000 to May 2001

Working for the Senior Corporate Manager to handle all responsibilities that office administration need, supporting the sales management in the major corporate accounts for training arrangements, even for individual customers.

Training Coordinator at New Horizons Computer Learning Center
  • Kuwait
  • September 1999 to March 2000

Job Responsibilities: Coordinate all kinds of Computer & English training courses (By phone calls, meetings on-site) for corporate and individual customers (Sales)

Training Coordinator at New Horizons Computer Learning Center
  • Kuwait
  • September 1999 to March 2000

Job Responsibilities: Coordinate all kinds of Computer & English training courses (By phone calls, meetings on-site) for corporate and individual customers (Sales)

Assistant Administration at New Horizons Computer Learning Center
  • Kuwait
  • May 1998 to August 1999

Working as Assistant Administration for Sales Manager.

Job responsibilities:
Handling all office administration work (filing, faxes, answering phones, took messages, give information about the training courses required by corporate and individual customers, and met them to complete their registration whenever decide to register). Some times doing follow up with them

Assistant Administration at New Horizons Computer Learning Center
  • Kuwait
  • September 1997 to May 1998

Worked as assistant administration for Senior Account Executive.

Job responsibilities:
All office administration work (filing, faxes, answering phones, took messages, give information about required training courses for corporate and individual customers, met them and some times complete their registration when they are interested to register like account executive).

Education

Diploma,
  • at New Horizons Computer Learning Center
  • February 2004

 CIW Master Designer Track – 120 hours – 6 weeks

Diploma,
  • at New Horizons Computer Learning Center
  • February 2004

 CIW Master Designer Track – 120 hours – 6 weeks

Diploma,
  • at New Horizons Computer Learning Center
  • June 2003

 Office Management Training – 40 hours – 1 month.  Grade : A

Diploma,
  • at New Horizons Computer Learning Center
  • January 1998

 English level 3 training – 40 hours – 1 month.  English & Arabic Typing – 20 hours – 2 weeks.

Diploma,
  • at Institute of Integrated Studies
  • August 1997

Arabic & English typing course - duration of 40 hours – 1 month

Diploma,  Professional Certificate in Computer Programming - Diploma
  • at IPE- CACE, Amercian University in Cairo
  • July 1997

 Graduation Grade: A+

High school or equivalent, Science
  • at Fajer Al-Sabah School
  • June 1996

85.3% - B+

Specialties & Skills

Media Production
Administration
Production
Materials
Promotions
Microsoft Sharpoint/Infopath
Database
Microsoft Office courses & Internet
Website Desing

Languages

Arabic
Expert
English
Expert