أحمد Abu_alreesh

Lead business development for the assigned accounts.
Negotiate the agreements with the customers within budget limit.
Budgeting and forecasting.
Decide customer priorities and opportunities with appropriate funding ensuring quality delivery of PepsiCo commercial objectives, while monitoring execution on a trimester basis.
Work with marketing director and Trade Marketing Managers in developing channel marketing activity and activations.
Build positive Customer relationships, issue resolution with Customers/Consumers and identify areas of opportunity to grow share, volume and revenue.
Customer analysis reviewing plan and performance with key conclusion and building a SWOT analysis (account review).
Develop and recommend customer specific plans for range, merchandising promotions, pricing, services.
Ensure that this plan is in line with the commercial strategy PepsiCo plan of each market (volumes, contribution VID, and discount level);
Manage AOP volume increase over PY.
Package mix, revenue management for increase vs PY, package innovation.
Presentation, negotiation and implementation of targeted plans for range, visibility, promotions, pricing, services.
Negotiate with the customers, the range of products, the Trade marketing programs, the planograms and the consumer price.
Within the specific account plan, work with Area sales manager and Key account executive to focus the required internal resources against specific goals.
To set up an accurate and regular Tracking tools to ensure a good field execution of the counterparts obtained at national level for his/her International Accounts.
To coordinate with the Customer development department the perfect execution of the Trade marketing program.
To support Sales Rep for local merchandising development (training, guide lines etc.).
Communication and commitment building within field support teams.
Maintain an account file that represents the current situation within the allocated account in terms of the key sales drivers (info file).
Monthly account report update (MBR).
Ensure the budget compliance.
Support for local implementation of international agreements.
Ensure team development, training on the job and sharing best practices, recruiting and performance management.

Developed sales strategies and go to market plan.
Expand the distribution network and customer base by 250%.
Achieved sales by 400% within 2 years versus previous years.
Grew market share from 2% up to 10%.
Built sales polices, department structure & procedures considering
cost optimization.
Develop & grew company key accounts by 120% versus previous
years.
Conducted interviews & sales team budgeting.
Planned & executed sales promotions per account per channel.
Setting sales objectives, missions & visions for the entire department.
Devising sales commission scheme for sales department.
Leading sales team performance towards achieving company’s
goals.
Execute team motivation and development programs.
Assess & evaluation the market potential, competitors’ analysis, price
analysis, brand analysis & service analysis.
Contributed to marketing plans by proposing new initiatives with marketing team.

• Manage sales team & operations in Central & Eastern Regions.
• Lead sales team performance towards achieving company’s goals.
• Improved team work and workplace environment.
• Applying brand guidelines and merchandising programs.
• Executed team motivation and development programs.
• Develop team competencies by evaluating their strength and weakness and propose the necessary programs.
• Achieved (97%) sales 2020 Vs Target.
• Analyze Market trend and competitors performance and initiatives.
• Grew retail UPT by (0.6%) 20 vs 19.
• Achieved stock inventory KPIs.
• Retained brand market share of (26%) within the category.
• Contributed sales staff training & developing programs.
• Execute trade marketing and events plan.
• Support HR in recruiting, interviews and hiring processes.

• Manage Key Accounts sales and collection.
• Lead sales team & operations in Central region.
• Planning and executing sales and trade marketing strategies into different market channels.
• Achieved 250% sales growth 17 vs 18.
• Executed sales expansion plan into different market segments.
• Develop team competencies, professional skills and performance.
• Analyze Market trends and competitors performance and initiatives.
• Over achieved collection 105% versus target.
• Achieved stock inventory KPIs .
• Grew brand market share by 6.4% within three years.
• Execute trade marketing and events plan.
• Support HR in recruiting, interviews and hiring processes.

• Mutually plan with the team, trade and suppliers the Annual Business Budget, plans and Product marketing plans in line with the principal objectives.
• Achieve company top line targets, key accounts management, market share and increase turnover.
• Oversee the implementation of trade marketing activities, public relations, merchandising, exposure and branding.
• Lead channel strategy and execute “Join Business Plans” and evaluating KPIs.
• Enhance and develop brands visibility and implement personalization projects to increase shelve turnover
• Identifying market trend, dynamics, market needs and guiding market opportunities to advance expansions into various market channels.
• Participate directly in setting Sales targets with the managers, supervisors and the sales team based on the annual forecast with daily achievement monitoring.
• Manage the day to day operations, overseeing and evaluating brands activities, ROI, investment plans and ensure proper implementation aligned with brands perception.
• Maintaining and executing company procedures and standards.
• Direct and managing sales and merchandising team into all market trades channels, retail, wholesale, beauty stores, salons, pharmacies.
• Leading new projects and expansions and Improving VIP customer’s relations to win key partners. Managing Company accruals, collections, payables, receivables, and cash follow.
• Monitoring new staff hiring and performance during their probation period.
• Adhering and communicating company policies, procedures, business ethics and codes and ensure the execution.
• Building, growing and improving the profitability, performance, and value of companies.
• Collaborating with the supply chain manager to ensure on time deliveries and stock availability at the customers doors
• Planning, leader and capturing business opportunities.
• Developing new products launching, and increasing reporting frequency.
• Enhanced client value, and facilitated expansion into new market, highly skilled in developing sales strategies.
• Implemented & evaluated ‘customer & consumer’ promotions.

• Drive and achieve top-line, bottom-line, Marketing, distribution, market share and profitability targets.
• P&L responsibility.
• Manage and implement marketing activities, public relations, merchandising, exposure and branding.
• Organize the implementation of events, opening events, seasonal events.
• Coordinate and communicate with printed media (Magazine, Newspaper, online media and digital media) to ensure best deliverables.
• Create and implement 360 marketing plans and strategies.
• Oversees Marketing Communication channels.
• Mutually plan with the team, trade and suppliers the Annual Business budget, plans and Product marketing plans in line with the principal objectives.
• Manage the marketing budget for ATL/BTL activities.
• Overseas the work of the sales and marketing team who are assigned to promote and sell specific brands to different channels to ensures that they are properly trained and motivated to perform their duties, check their work schedule and review their performance.
• Full responsibility of sales revenues, budgets and objectives.
• Strategic planning & leading regional sales managers, key accounts managers.
• Developed successful annual operating plans with key accounts managers and regional sales managers.
• Implemented & evaluated ‘customer & consumer’ promotions.
• Directed brand management team toward new innovations / channels / ideas.
• Identified & developed plans for new channels /opportunities / distribution &visibilities.
• Energized organization / markets through establishing effective rewarding systems.
• Ensure critical planning and implementation of visibility programs, execution of consumer Promotions, effective countrywide channel distribution, and identification of training opportunities.
• Conduct monthly and quarterly business meetings with teams & top management

• Achieve the annual sales target per account.
• Manage sales, collection, cash flow and all financial accruals.
• Deliver company objectives and annual operations plans.
• Analyze the market share, potential and opportunities.
• Manage sales team including two sales supervisors and 14 sales representative with demonstrated leadership skills and helping them to achieve their assigned targets.
• Set Sales Strategies per channel/ account.
• Train and coach team members to enhance and develop sales skills, leadership skills and teamwork.
• Carries out continuous market analysis and research on the dynamics of the account.
• Manages conflict and comes up with effective negotiation and sales strategies. Conducts account reviews.