Ahmad Abu Sa'da

• Leading KSA B2B & B2G growth plans as a part of Samsung eStore vision
• Expanding partnerships in top markets
• Track & monitor main sales KPIs (Sales $, #Partners, traffic, CVR) to ensure fulfilling agreed on plan
• Achievements: B2C growth 430% YOY, +10% contribution to Subsidiary sales
• Achievements: B2B & EPP growth +40 onboarded accounts, G/R 370% YoY, +12% contribution to eStore sales
• Recruited and managed a team and ensure to achieve the company goals

• Solid experience in e-commerce platforms, personalization & automation tools
• Built & improve the website/Apps user experiences as per the Business Plans & strategy
• Strong sales and website analytical, project management, problem solving and leadership skills
• Self-motivated with the ability to work in a fast-paced environment
• handling multiple projects, tight deadlines and changing priorities
• Working closely with IT and Marketing departments to explain the proposal and improvements needed for the e-commerce department
• Implement and writing a rich content for products
• Supervising SEO content for categories pages, lists and categories meta description
• Monitoring competitors offers, prices and contents. And develop competitive strategy plan

• Determining the format and features of the website to maximize the clarity and ease of navigation for the customers
• Well liaise with the Web designers to develop and alter the website as needed
• Oversee the entire e-commerce division and distribute the tasks on the up employees
• Responsible for interviewing, bringing their preferred candidates to upper management, and providing necessary training
• Monitoring competitors offers, prices and contents. And develop competitive strategy plan
• Implement and writing a rich content for products

• Built and managed sales and marketing GTM strategies for Avokado products in KSA region
• Manage E-commerce customer journeys, suggest improvements and developments, and work with internal departments to achieve the company goals and profit
• Develop strategies for the forecasting & stock allocation and availability on the website
• Develop strategies to have maximum conversion, upselling & cross selling
• Develop & improve the CRM, Push notification
• Supervising SEO content for categories pages, lists and categories meta description

• Analyzing the sales and website performance data daily, to understand the customer needs, journeys and what happening to identify opportunities for growth
• Creating online whole campaign to maximize the conversion
• Ensure the suitability and relevancy product recommendations across the site
• Instigate and manage tests to optimize all recommendations
• Work with the operations and the replenishment representatives to identify the most efficient stock movements as per the business need
• Creating products overviews and highlight of the products promotion in both languages (English & Arabic) and using HTML template and Photoshop

Sales & Marketing Support Officer and Sales coordinator

Trainer on Microsoft Dynamics-AX System for Salesman, inventory staff and Branches Manager.
- Inventory control.
- Sales Coordinator.
- Managing the POs files and prices by using AX
(Microsoft), Bonanza and JBM system.
- Archiving all files related to Sales & Marketing departments and keep them updated
- Making daily, monthly and annual reports for Sales & marketing
- Controlling the Sales invoices with finance
- Strong communications with Malls and Dealers to confirm the sales orders & delivery time
- Managing the orders with WH to meet the delivery deadline