Marketing & Sales Director
Integral Hotel Supplies
Total years of experience :16 years, 11 Months
•Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
•Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
•Develop pricing strategies, annual and monthly sales targets and balancing company objectives Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
•Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments
•Determines annual unit and gross-profit plans by implementing marketing and sales strategies; analyzing trends and results.
•Formulating and executing all marketing and brand strategies and overall marketing efforts on B2C and B2B brand portfolios.
•Plan and execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.
•Planning, managing and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
•Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
•Design and implement the annual marketing plans which address all aspects of the marketing mix including product launch, renovation, pricing, promotion, packaging, market research, advertising and media.
•Lead and set all aspects of projects, including: budgeting, campaign analysis, meeting deadlines, time management, contingency planning, approval channels and procedures.
•Setting sales and marketing KPI’s to manage activity within the team, and day to day management of the marketing & sales team ensuring they are on track for achieving KPI’s
•Direct the hiring, training, and performance evaluations of marketing and sales staff.
•Lead cross-functional teams to execute projects to successful completion, including the successful launch of new products and execution of key business building initiatives; product improvements, new products, , competitive opportunities, defense plans, new markets/segments development,
•Manage and launch Brand’s NPD / Brand Initiatives in order to introduce new products and marketing & sales plans that meet the consumer needs and insights and achieve sales figures.
•Ensure the Timely launch and implementation of NPD / BI
•Prospect for potential new sales channals and turn this into increased business.
•Utilize multi-level marketing techniques for increased ROI.
•Managing the products throughout the product lifecycle.
•Establishing channel strategies and implementing the associated plans and Develop, implement & evaluate category sales plans to meet profit objectives.
•Plan, develop, and direct the marketing and sales efforts for a particular brand or product.
•Manage and evaluate trade promotion levels to achieve maximum returns.
•Develops growth targets, business objectives and brand strategies for the brand that aligns with business plan.
•Achievement of budgeted net margin and sell through ratio.
•Allocated annual sales brand budgets are optimally utilized.
•Establish clear pricing brand architecture for each range / brand to local market requirements and improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
•Suggest optimum stock level through effective use of the sales management system.
•Improve and manage internal co-ordination with important departments for timely executions of brand plans and actions
•Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
•Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends and identify potential customers to enhance the brand’s equity and marketplace performance.
•Aware of market trends and demographics within each region and utilize this information to maximize sales and develop the brand.
•Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
•Relationship building to increase bank book for the retail Segment.
•Maximize target achievement by liaising with new retail accounts, and proving all financial Services.
•Conduct a market studies and research to identify the right products to design and develop project plans for banking consumers.
•Drafting proposals which include background information, risk and constraints and cost benefit analysis, deliverables and recommendations for your new ideas to take flight.
•Developing, managing, improving and implementing many assets accounts (Students Account, Kids Account, Personal loans and Real Estate loans programs and Affluent customers) and liabilities account (Saving Account. Salaries Account. Deposit Account. Certificate of Deposit).
• Work collaboratively with relevant departments to develop detailed product specifications and go-to-market strategy.
•Set and build the annual budgets and targets for the branches for Assets and Liabilities
•Full responsibility, supervising and controlling to implement the withdrawals of Savings Accounts Awards.
•Develop, implement and monitor the loyalty and reward programs for assets & liabilities.
•Market Analysis - SWOT Analysis - Market Share Analysis -Product Monitoring and Reporting.
•Segmentations - Determine the target markets.
•Follow up competitor's products benefits and find out the advantages and disadvantages of theirs products.
•Get feedback from target market customers regarding services and products.
•Create staff training and development plans to ensure the highest level of education and performance from all branches team at the overall accounts and products (Assets & Liabilities).
•Analyze business returns by filtration analytics, at Primary Level for decreasing the decline percentage of business.
•Ensure identification, understanding and increasing segment growth by booking new customer base.
•Develop and implement marketing and public relations action plans.