أحمد الرفاعي

• Managed sales operations across Region, driving 8% to 20% year-over-year growth in revenue through key account development, project-based selling, key contractors and distributers or applicators.
• Develop and implement regional Sales Strategies, Sales Planning to increase Revenue growth initiative, Business growth, Company Sales and monitor sales Targets.
• Conduct market research and lead generation to identify new or expected projects. Therefore, change marketing strategy to fulfill Goals.
• Secured product specification high-value projects, collaborating with engineers and consultants to position technical solutions.
• Prepare Sales Forecasting and Reporting, Sales Budget, Project Reporting, Marketing Analysis, Monitor Competitor Analysis and Competitive Positioning to identify new business Opportunities, adjust existing opportunities and area for improvements.
• Utilize CRM tools like salesforce for lead tracking and pipeline management, improving sales forecast accuracy by approximately 20%.
• Regular meetings and Sales Proposals with Auto CAD drawings to generate new client acquisition or maintain existing relationships with key Clients, Contractors, Consultants and Owners
• Assist in development of sales Training engineers or representatives, Monitor and evaluate team leadership and offering feedback, Organize and lead regular sales meetings and training sessions to keep the team informed on industry trends and new products, implementing performance tracking and coaching strategies that boosted team productivity by 10%.
• Sharing to improve Performance Territory Sales Management through key performance indicators KPI, keep team to work according to that.
• Contributed, optimization ROI through all departments Company like Manufacturing, Production and Financial Departments.
• Collaborate with logistics and supply chain teams to ensure the timely delivery of products.
• Participate in Contract negotiation of the contract efficiently and professional manner, achieve customer satisfaction.
• Communicate effectively with senior management, providing updates on regional performance and market developments.
• Building and enhancing the company’s public profile at events, Conferences, seminar and meetings.

• Spearheaded sales growth of 10% Year over year by driving solution-based selling across regions for construction chemicals including admixtures, sealants, and waterproofing systems.
• Technical sales in-depth by competitive analysis of products for competitors and compare it with company products to identify powerful and weakness of products, leading to increase marketing penetration.
• Identify product demonstration by Compare Products with ASTM, DIN, SIA… etc. Standards, sending technical product report for Management, Manufacturing Department if needed.
• Executed a comprehensive customer service strategy and building relationships, resulting in increased Customer Satisfaction Scores.
• Collaborated with R&D and marketing teams to tailor product positioning, resulting in a 20% higher proposal-to-win ratio.
• Utilize collaboration CRM, building workflow project and customer relation, Recommend Marketing or Sales Strategies.
• Supervision the installation of new materials in projects, trying to be a part of project management.
• Evaluate, making materials proposal writing which provided to sites engineers for suggested materials and make technical Drawing Using Auto CAD.
• Providing products demonstrations to staff and clients, and taking the lead in resolving complaints.
• Make cold calls or perform warm outreach, putting outside-the-box.
• Conducted technical presentations and on-site product trainings, boosting product adoption by 20%.

• Conduct Marketing & sales presentations to consultants, contractors, site engineers and technical decision makers, collect information as customer service needs, propose technical solutions and recommendations in the aim to specified company products.
• Assist, organize, training and development sales team to cover expected or new projects and maximize growth revenue.
• Initiate strategic planning, Sales forecasting, strategies, and Market research with sales team.
• Provide reports to top management like sales reports, lead generation reports, customer complaints reports, and new customers’ on-boarded reports.
• Assist sales managers to ensure adequate client communication, maintain contacts with clients and provide feedback.
• Trying to open new markets through visiting new waterproofing subcontractor or Client & educate him the methodology of installing Products.
• Identify construction projects offering sales and Marketing potential for products co., update the project list on a monthly basis.
• Read, understand and analyze tender documents, shop drawings, BOQs received by Engineers, Pricing them.

• Conduct product knowledge demonstrations, provide technical information and negotiate prices and contracts to meet sales target and growth revenue.
• Providing technical support and client training, answering questions about product functionality and providing guidance on product implementation and maintenance, helps to ensure customer satisfaction, loyalty and drive long-term sales.
• Collaborate with product development to gather customer feedback and insights that can inform the development of new products or the improvement of existing ones.
• Create sales and marketing materials such as Product Technical Documentation proposal, Auto CAD Drawings, Clients visit for previously implemented projects, Seminar, Conferences.
• Collaborate in Marketing & sales presentations to consultants and contractors involved in targeted projects, collect information about their needs, propose technical solutions or technical specifications.
• Marketing waterproofing products with technical aspects through existing projects or expected projects under design, update project list.
• Conduct Market analysis & competitive analysis to take appropriate action with sales strategy.
• Collaborate with other departments to integrate logistics with business systems or processes, such as customer sales, order management, accounting, or shipping.
• Develop and execute sales plans and strategies to achieve sales targets and work closely with clients and customers to offer them the best products and solutions.
• Generate accurate and timely sales reports that provide insights into sales performance and trends and help identify areas for improvement.