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Ahmad Al-Jarba, Marketing Manager

Ahmad Al-Jarba

Marketing Manager·Apparel Group - Saudi Arabia

Saudi Arabia

Master's degree, Communication/ Advertising

Work experience

Total years of experience: 12 years, 10 months

Marketing Manager

September 2021 - Present

Apparel Group - Saudi Arabia

Riyadh, Saudi Arabia

September 2021 - Present

- Supporting in developing, implementing and delivering the marketing strategy and campaign plans, as well as managing the budget and monthly activities for all Apparel Group's brands in KSA.
- Planning and managing offline events, media, and activations for Apparel Group's brands.
- Building relationships with influencers and media agencies for the highest impact and results.
- Monitoring and analysing market trends and competitors and creates and presents marketing reports to the management.
- Analyzing the flow within the department in order to guarantee the achievement of the department’s goals.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Senior Marketing communications manager (Project Based)

December 2020 - March 2021

ITP Media Group

Riyadh, Saudi Arabia

December 2020 - March 2021

- Devising strategies and plans for content creation, activations and other forms of marketing communications.
- Planning, development and execution of social media and digital communication campaigns.
- Assist in planning, managing and executing brand activities across online and offline.
- Ensuring consistency in all marketing and digital communications messages.
- Keep up to date with current digital trends and developments and ensure to remain timely and current in the use of digital media.

Company industry:
Publishing
Job role:
Marketing and PR

Marketing & Digital Communications Manager

August 2017 - September 2020

Fawaz Alhokair Group Fashion Retail

Riyadh, Saudi Arabia

August 2017 - September 2020

- Prepare content for all online marketing campaigns in full coordination with international business partners and internal teams.
- Working with all concerned teams to align on important events and launches to support.
- Develop strategic communications planning for promotions and dissemination of corporate and marketing content in liaison with other departments and the management team.
- Overseeing the social media strategy for 20+ international brands.
- Monitor current digital trends and competition, and create monthly performance reports.
-Dealing with media agencies/suppliers and influencers on specific projects and campaigns.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Social Media Executive

August 2016 - August 2017

Fawaz Alhokair Group Fashion Retail

Riyadh, Saudi Arabia

August 2016 - August 2017

- Creating monthly content calendars, gathering appropriate assets, and creating thoughtful layouts.
- Working cross-functionality with internal teams and international brand partners to ensure content is consistent with brand objectives and strategy.
- Managing video and photo-shoot for content calendars.
- Synced with the customer operations team to ensure best-in-class community management.
- Monthly analytics reporting on assigned brands.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Communications Executive

September 2014 - July 2016

Distinguished Resources Co.

Riyadh, Saudi Arabia

September 2014 - July 2016

- Development and execution of marketing communications activities.
- Copy-edit, proofread, and revise communications.
- Launch email marketing campaigns, recommend, implement and maintain site design and content operations.

Company industry:
Mechanical Engineering
Job role:
Marketing and PR

Marketing Specialist

October 2009 - April 2011

Creative Team For Industrial Development

Riyadh, Saudi Arabia

October 2009 - April 2011

- Developing, coordinating, and reporting on marketing activities.
- Writing up relevant marketing content for website and email campaigns.
- Developing presentations, event support materials, brochures and print collateral.

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Education

Limkokwing University of Creative Technology

July 2013

July 2013

Master's degree, Communication/ Advertising

Malaysia

GPA (point): 3.3 out of 4

GPA (point): 3.3 out of 4

Account Management, Account Planning, Campaign Planning, Advertising Management, Advertising Creativity, Consumer Behavior Research.

Arab International University

July 2009

July 2009

Bachelor's degree, Business Administration/ Marketing

Syria

GPA (point): 2.8 out of 4

GPA (point): 2.8 out of 4

Specialized in Marketing

Skills

Social Media Marketing

Expert

Advertising Campaign Management

Expert

Account Management

Expert

Marketing Communications

Expert

Marketing Strategy

Expert

Effective team working skills

Expert

Communication and interpersonal

Expert

Organizational skills

Expert

Proactive attitude, with the ability to use initiative

Expert

The ability to work under pressure

Expert

Oral and written communication skills

Expert

Social Media Marketing

Expert

Advertising Campaign Management

Expert

Account Management

Expert

Marketing Communications

Expert

Marketing Strategy

Expert

Languages

English

Expert

Arabic

Expert

Training and Certifications

Training
Social Media Marketing
WSI
Jan 2017

Hobbies and interests

Reading, Movies, Art, & Creativity in general!