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Ahmad alomarie, Contracts Department Manager / Head of B2B

Ahmad alomarie

Contracts Department Manager / Head of B2B·Sealy Middle East (Middle East Mattress Factory LLC)

Saudi Arabia

Master's degree, MBA

Work experience

Total years of experience: 7 years, 8 months

Contracts Department Manager / Head of B2B

January 2025 - Present

Sealy Middle East (Middle East Mattress Factory LLC)

Jeddah, Saudi Arabia Hybrid

January 2025 - Present

• Lead a team of 7 contract sales professionals managing a combined annual target of SAR 58M across KSA, UAE, Qatar,
and broader GCC/MENA markets.
• Implemented KPI tracking and Odoo CRM governance to improve pipeline visibility, forecast accuracy, and team
accountability across all GCC territories.
• Standardized quotations, approvals, and contract documentation, reducing turnaround time and strengthening
margin control across the team.
• Supported FY2025 close; team exceeded the FY2025 contracts target (SAR 20M+) under new departmental structure.
• Led commercial negotiations with Accor and IHG; aligned hotel-standard specifications, pricing structure, and
contract terms for multi-property deals.
• Managed RFP/tender submissions end-to-end: spec compliance, pricing, clarifications, contract terms, and award
follow-up.
• Coordinated with Production, Engineering, and QA teams to ensure spec alignment and reduce delivery/quality issues
on hotel projects.
• Designed 2026 GCC coverage plan; translated annual targets into quarterly pipeline requirements and structured
review cadence.
• Led sustainability and compliance initiatives; managed EcoVadis assessments, ISO 14001 implementation, and SGS
certification processes.

Company industry:
Hospitality & Accomodation

Financial & Business Planning Analyst (Freelance / Contract)

January 2024 - December 2024

Ubrood Sports Company

Jeddah, Saudi Arabia Hybrid

January 2024 - December 2024

• Conducted market research on the sports and recreational industry in Saudi Arabia, assessing demand and
competitive landscape for a proposed sports shooting facility.
• Led the financial feasibility study for a SAR 491M project; built a 10-year model covering revenues, operating costs,
management fees, and capital expenditures.
• Performed capital budgeting analysis (NPV and IRR); base-case scenario delivered a projected IRR of 10% to support
EIF investment decision-making.
• Developed a commercial and operational blueprint covering business model, pricing strategy, and resource allocation
for launch and ongoing operations.
• Prepared and presented a formal proposal to the Entertainment Investment Fund (EIF) aligned with Saudi Vision 2030
objectives.

Company industry:
Economics & Financial Consulting

Sales & Marketing Manager

November 2020 - January 2024

White Diamond Hotels

Jeddah, Saudi Arabia

November 2020 - January 2024

• Drove 60% occupancy growth in off-peak seasons through strategic budget planning, dynamic pricing, and targeted
marketing campaigns across digital and traditional channels.
• Negotiated multi-year contracts with airline partners (AirAsia, Panorama, SmartLynx), generating a 65% increase in
contracted revenue.
• Strengthened client retention, achieving a 30% rise in repeat business through structured engagement programs,
loyalty initiatives, and relationship management.
• Built and mentored a high-performing sales and marketing team, improving overall productivity by 20% across key
revenue channels.
• Led full brand relaunch across digital platforms (social media, SEO, online booking channels) using Asana for project
management, increasing online visibility and driving new customer acquisition.
• Developed and executed seasonal marketing campaigns and promotional packages targeting corporate, leisure, and
airline crew segments.
• Monitored competitor positioning and market trends to continuously refine pricing strategy and marketing
messaging.

Company industry:
Hospitality & Accomodation

Sales Executive

October 2018 - October 2020

Saudia (Saudi Arabian Airlines)

Beirut, Lebanon

October 2018 - October 2020

• Expanded market share by acquiring new corporate and tour operator accounts and penetrating untapped segments
across Lebanon.
• Negotiated commercial agreements that supported sustained revenue growth and strengthened long-term airline
partnerships.
• Improved sales forecasting accuracy by 12%, enabling better resource allocation and inventory planning.
• Consistently exceeded monthly and quarterly targets through proactive prospecting, account management, and
pipeline discipline.

Company industry:
Airlines

Education

Lebanese American University (LAU)

October 2025

October 2025

Master's degree, MBA

Lebanon

Lebanese American University (LAU)

January 2025

January 2025

Master's degree, Business And Management

Lebanon

Skills

Digital marketing
Expert
Digital marketing
Expert
Sales & contract negotiations
Expert
Sales & contract negotiations
Expert
Account management
Expert
Account management
Expert
Customer relationship management
Expert
Customer relationship management
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
DATA VISUALIZATION
Intermediate
DATA VISUALIZATION
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
FORECASTING
Intermediate
FORECASTING
Intermediate
INFORMATION VISUALIZATION
Intermediate
INFORMATION VISUALIZATION
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
STATISTICAL ANALYSIS
Intermediate
STATISTICAL ANALYSIS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
ENVIRONMENTAL SOCIAL AND CORPORATE GOVERNANCE ESG
Intermediate
ENVIRONMENTAL SOCIAL AND CORPORATE GOVERNANCE ESG
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate

Languages

Arabic

Native Speaker

English

Native Speaker

Training and Certifications

Certifications
SGS Certification
Implementation
Social and Behavioral Responsible Conduct of Research
Project Management Professional Training (PMP Training)
Social and Behavioral Responsible Conduct of Research
Project Management Professional Training
Project Management Professional Training
Oct 2021