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Ahmad Aly, Retail and merchandising Manager

Ahmad Aly

Retail and merchandising Manager·MISR COSMETICS

United Arab Emirates

Master's degree, markting

Work experience

Total years of experience: 22 years, 6 months

Retail and merchandising Manager

November 2014 - Present

MISR COSMETICS

Cairo, Egypt

November 2014 - Present

• Planning product ranges and preparing sales and stock plans in conjunction with buyers
• Liaising with buyers, analysts, stores, suppliers and distributors
• Maintaining a comprehensive library of appropriate data
• Working closely with visual display staff and department heads to decide how goods should be displayed to maximize customer interest and sales
• Producing layout plans for stores
• Accompanying buyers on visits to manufacturers to appreciate production processes
• Meeting with suppliers and managing the distribution of stock, by negotiating cost prices, ordering stock, agreeing timescales and delivery dates, and completing the necessary paperwork
• Identifying production and supply difficulties and dealing with any problems or delays as they arise
Measuring and reporting efficiency:
• Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas
• Planning budgets and presenting sales forecasts and figures for new ranges
• Controlling stock levels based on forecasts for the season
• Using specialist computer software, for example to handle sales statistics, produce sales projections and present spreadsheets and graphs;
• Analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles) and ensuring that bestsellers reach their full potential
• Maintaining awareness of competitors' performance
• Monitoring slow sellers and taking action to reduce prices or set promotions as necessary
• Gathering information on customers' reactions to products
• Analyzing previous season's sales and reporting on the current season's lines
• Making financial presentations to senior managers
Learning and development:
• Managing, training and supervising junior staff
Company industry:
FMCG
Job role:
Sales

sales Director Real Estate

February 2014 - Present

Sahara Trade LLD

February 2014 - Present

Leadership: Deliver strategic leadership for defining the commercial path to growth and profitability of the company and the establishment of an effective growth process and infrastructure.
Develop collaborative working relationships within the organization in pursuit of the of the company’s overall business goals.
Marketing:
Lead development of the company’s marketing strategy with an
emphasis on achieving market penetration and sales growth with a particular emphasis on cost effective customer acquisition and market demand generation.

Sales: Develop and implement the company’s sales strategy across key market segments to ensure that the company identifies and optimizes a clear path to aggressive growth.
Assess build and manage an array of necessary channels capable of delivering on the company’s growth objectives. Including, for
Example:
Inside Sales
Direct Sales
Indirect Sales
Enterprise sales
Lead sales channels to meet and exceed revenue targets.

Business Development:
Develop a strategy and provide leadership for enterprise wide business development opportunities.
Originate and manage business development opportunities that are consistent with the company’s strategy for revenue growth
Company industry:
Real Estate
Job role:
Sales

Sales manager

December 2013 - Present

sidhom group( Kodak) Egypt from December

Cairo, Egypt

December 2013 - Present

The goal of Occupation

Bearish achieve the desired goal of the follow-up by the company management and sales team

The main tasks required

-Directs the actual distribution of the products available on the customer priorities

-Coordinate the distribution of sales through the work areas and sales quotes and sales targets and training salespeople on selling skills and negotiation
-Analyze sales statistics gathered by the sales team and to identify potential sales.


-Follow-up sales team through daily visits and report weekly and monthly reports and performance Oversold sales team.
-Determine price charts for the products and the percentage of allowable deductions.

-Prepare a budget for sales management and support expenses budget.


-Coordination with other departments to plan to advertise products and know the needs of customers.


-Follow-up faxes and emails and offers business supply

-Follow-up inventory of the goods and determine the needs of products required to be provided.

-Follow-up checks to collect the sales team of the customers by way of payment agreed.

-Participate in tenders and practices on the company's products.

-Compiling forecasts sales volume of the Group's products required from all customers Quarterly available to work on the warehouse.

-Follow up and guide and motivate subordinates and solve their problems and evaluate their performance.
-To do any other work assigned to him by the direct manager not inconsistent with company policy.
Company industry:
Sales Outsourcing
Job role:
Sales

Marketing Development Manager ‘MDM’

June 2013 - Present

Toshiba El Araby

Cairo, Egypt

June 2013 - Present

Key tasks: -
1. Visibility: -
Where possible increase shelf space, place products at eye level and use POS to entice the consumers to purchase El Araby products.
Outlet decoration & creative ideas that show the product in the most consumers eye level in comparing with competitors.
2. Product knowledge: -
Conduct product training session in the outlets visited and organize larger sessions before or after the outlet opens, or away from the outlet in a suitable environment.
3. Relationship building: -
You have a two way relationship with the outlet managers and staff.
To be able to suggest ways in which the outlets could drives sales for El Araby and make more profit.
4. Marketing and promotions: -
Implement ways in which you can support more profit for the outlet through promotional and marketing activities, coming up with business cases to support your ideas.
5. Research: -
Conduct surveys to understand how El Araby is performing and also your competitors are doing in the outlets you visit.
Company industry:
Industrial Production
Job role:
Marketing and PR

Marketing & Communication Manager

March 2012 - Present

FSC

Cairo, Egypt

March 2012 - Present

 Role:
Responsible for managing all E-Zi marketing activities as well as providing support for e-business transactions

 Responsibilities:-

• Manage & update FSC & E-Zi website and publications
• Manage FSC corporate identity from beginning to implementation.
• Oversee all marketing, advertising and promotional activities.
• Manage marketing activities related to participating merchants.
• Reconciliation after meetings by drafting SWOT analyses of events in order to identify areas for improvement and avoid mishaps in future.
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• Manage relationship with related parties
• Liaison with sales team for the campaigns andevents.
• Arrange public appearances such as lectures, contests, or exhibits to increase product and service awareness.
Company industry:
Marketing
Job role:
Marketing and PR

senior account manager

October 2011 - March 2012

Asset Security Protection

Cairo, Egypt

October 2011 - March 2012

• Generate new leads to increase the sales volume through new potential channels.
• Managing the sales team.
• Build strong relationship with our existing customers and generate new business.
• Follow up with existing customers to increase the sales volume through upgrading and selling our new products.
• Handling all the quotation and the cost sheet for our projects.
Company industry:
Sales Outsourcing
Job role:
Marketing and PR

UAE MANAGER

April 2009 - October 2011

GFK BlackBerry

Dubai, United Arab Emirates

April 2009 - October 2011

. Acting as a Region Manager, I am responsible to submit the region team progress personally at the head office in England periodically.
Schedule and distribute region team tasks, Follow up with team members to ensure closing all tasks on time.
Perform Account training sessions to update ensure all customers are updated with new BlackBerry products; Such training session may occur at customer site (UAE and Egypt)
Liaise with suppliers, internal product managers, external designers for smooth implementation of projects,
Liaising and building relationships with a range of stakeholders such as customers, suppliers and colleagues;
Developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the organization and the campaign)
Managing the production of marketing materials, including leaflets, Posters and flyers - this can involve writing and proofreading copy and liaising with designers and printers;
Arranging for the effective distribution of marketing materials;
Organizing and attending events and exhibitions;
Securing sponsorship to assist with the publicity and funding of marketing projects;
Carrying out market research and customer surveys to assess demand, brand positioning and awareness;
Evaluating marketing campaigns;
Monitoring competitor activity;
Contributing to and developing long-term marketing plans and strategies;
Assisting in the delivery of approved strategies; managing budgets;
Responsible for merchandiser organizing displays and maintaining the work inside the shops
Gives training to all dealer regarding new products and services
Prepares report on a weekly basis to be evaluated by the management
Company industry:
Marketing
Job role:
Marketing and PR

FIELD REGION MANAGER

January 2007 - April 2009

NOKIA I.M.L

Dubai, United Arab Emirates

January 2007 - April 2009

• Works as a Field Marketing and Relationship manger
• Working closely with the local Distribution partners in market
• Sell-in, sell-out activities. In conjunction with Nokia local Retail and Distribution team
• Product launches and Operational
• Gives training to all dealer regarding new products and services.
• Prepares report on a weekly basis to be evaluated by the management.
• Works as a Nokia representative.
• Determines the need and want of the target market.
• Identifies the best opportunity available to the firm.
• Works with the Management regarding marketing plan such as Posters, Branding and the like.
Company industry:
Telecommunications
Job role:
Marketing and PR

Team Leaders

October 2005 - January 2007

AXIOM TELECOM U.A.E

Dubai, United Arab Emirates

October 2005 - January 2007

• Sales to corporate for Smartphone and Managing large accounts for sales
• Managing bundles with operators for handsets and data packages
• Develop partnerships and maintain operator relationships.
• Managing bundles with operators for handsets and data package
• Sales to corporate for Smartphone
• Managing large accounts for sales
• Customer Care and after sales care management
• Trainer for newly hired staff
• Store Requisition & stock replenishment
• Responsible for Sales analysis.
Company industry:
Sales Outsourcing
Job role:
Sales

sales and marketing incherag

June 2004 - September 2005

al khamh hoteal

Egypt

June 2004 - September 2005

• Jan 2004 - Sept 2005
El Kheima Hotel

 Worked as a manager for sales and marketing department
Job Description:
 Closing deals with clients including tourists and presentation of the hotel’s offers and privileges
 Distribution of company leaflets comprising the hotel’s offers and privileges
 Providing good programs for hotel clients
Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Sales

 Sales advisor

July 2003 - September 2003

MOBINIL Telecommunications Company

Cairo, Egypt

July 2003 - September 2003

 Sales advisor for SIM and scratch cards
 Call centre agent to handle after sales and any other company policies
 Work handled: customer servicing
Company industry:
Sales Outsourcing
Job role:
Sales

call center

April 2003 - June 2003

c3

Cairo, Egypt

April 2003 - June 2003

 Sales Agent of SIM, Mobiles and presents from Egypt to England via phone patch
 Closing deals via phone patch and responsible for taking down credit card numbers from various customers
 Call centre agent
Work handled: selling and buying mobiles, telephone cards and gifts.

• Oct 2001 - Mar 2003
Description:
 Sales Agent of SIM, Mobiles and presents from Egypt to England via phone patch
 Closing deals via phone patch and responsible for taking down credit card numbers from various customers
 Call centre agent
Work handled: selling and buying mobiles, telephone cards and gifts
Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Support Services

Education

markting

June 2008

June 2008

Master's degree, markting

India

MBA in vinayaka mission’s research foundation deemed university vmrf-du],Salem; India

• 2000-2004: Cairo University, Giza, Egypt

June 2004

June 2004

Bachelor's degree, accounting department

Egypt

TRAININGS ATTENDED (Within the period of Jan – Apr 2005) Sponsored by The Future Generation Foundation FGF Description:  Developed 4 levels of English Language  Obtained skills in managing office workloads such as business correspondence, communication through company e-mail, and PC applications  Obtained skills in sales and marketing  Presentation of various project proposal through the powerpoint presentation application  Learned the flow and process of both interviewer and interviewee’s side

Skills

Marketing
Expert
Marketing
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Sales
Expert
Sales
Expert
Leadership
Expert
Leadership
Expert
• Computer Skills:
Expert
• Computer Skills:
Expert
Marketing
Expert
Marketing
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Sales
Expert
Sales
Expert
Leadership
Expert
Leadership
Expert

Languages

English

Expert

Arabic

Expert