Digital Consultant
APCO Worldwide
Total years of experience :12 years, 0 Months
• Design digital media campaigns aligned with the business goals.
• Cross-functional digital team engagement - driving campaign level decisions to influence targeting, media selections, and audience selections.
• Manage display and search tracking tactics to ensure accurate measurement.
• Maintain a strong online company voice through social media.
• Monitor ROI and KPIs.
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Analyze the results and make optimization recommendations while the media is live, and use empirical data to improve results for the next buying cycle.
• Write customized analysis including online media, search engine campaigns, social metrics, mobile metrics, and web analytics which highlight campaign strengths and weaknesses and provide actionable insights on campaign performance.
• Evaluate new advertising opportunities.
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all brands and implement and manage social media programs.
• Experiment with new and alternative ways to leverage social media activities (Marketing R&D)
• Monitor effective benchmarks for measuring the impact of social media programs, analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Dealing with advertising agency, briefing them on ads, and assuring that everything is on guidelines.
• Managing the company’s events ranging from a small scale to large scale events including events logistics.
• Responsible of Internal Communications.
• Preparing and distributing company branding and giveaway material.
• Branding events and branding material production.
• Supporting other operations in group in all corporate communication issues.
• Supporting Marketing Communications department in setting media mix, deciding on the tone of voice, approving Ads.
• Marketing & advertising of new services & technology launches and promotions, including direct customer advertising, internal employee communication, follow up & support.
• Complete logs regularly and prepare required reports. Also highlight client complaints.
• Assists in undertaking improvements study and studying need for in system updates.
• Procedures and workflow to improve service standards.
• Research, identify, resolve customer issues using appropriate tools and established
procedures.
• Gather customer feedback and channel it to the right department for action.
• Serve all customers contacts though all contact channels (Call, E-mail, Fax).
• Follow up and solve customer complaints, Implement all customers request and provisioning.
• Outgoing contact to customers as promotional campaigns, reminders, surveys, follow up calls.
• Revise and update customer's information into IT systems.
• Archiving customers documents (Hard and Soft).
• Greets customers and serves efficiently and courteously on the shop floor in order to ensure the provision of the highest standards of customer service at all points in the shopping experience.
• Replenishes and re-merchandises stocks on the shop floor on an on-going basis in order to ensure maximum range and product availability at all times.
• Tickets, arranges and displays merchandise, under the direction of the Merchandiser/Manager in order to promote sales.
MBA in Marketing.
Professional Diploma In Social Media Management / Scholarship
Business Administration