Ahmad Assaf

• Managed and led the merchandise team to maximize business performance across key areas such as sales, gross profit, inventory and net profit
• Built and developed strategic improvement plans with procurement, sales and finance teams to uplift business performance with focus on continuous improvement through clear set of KPI’s on monthly basis
• Fully revamped the identity of Kadi Trading business by developing Kadi Outdoor brand which was established by end of 2017 with major relaunch of the brand and store environment
• Expanded the company reach by launching new divisions as international, e-commerce, and van sales while reengineered the wholesale sector into a dedicated division
• Restructured the retail operations and introduced a new sales associate incentive program
• Developed the government sales division and initiated the local sourcing concept where sales exceeded expectations
• Created a complete new marketing function within the company handling the visual merchandising, digital marketing, marketing operations, CRM/Loyalty, marketing management, promotions, corporate communication, store design, innovation and community services

• Established the Business Development division within the group which later transformed into Investment department that looks into acquisitions and startups investments
• Prepared and delivered group presentations to clients and investors on a regular basis
• Participated in sourcing, discussions and analyzing more than 100 potential deals through research and solid relationships with key stakeholders
• Participated in investments negotiations in alignment with the group business strategy

• Developed, enhanced and implemented full product awareness to all stakeholders including company employees, customers and owners
• Implemented and communicated sales strategy by managing revenue and target plans
• Managed customer service and KPI's

• Researching markets to identify opportunities for tents rental and events management;
• Liaising with clients to ascertain their precise event requirements;
• Producing detailed proposals for events covering timelines, venues, legal obligations, staffing and budgets;
• Proposing and booking a suitable location and supplies according to the set budget;
• Preparing project management plan for every event and control the overall performance and duties according to the set checklists;
• Coordinating locations management, caterers, site designers, contractors and equipment hire;
• Planning events layouts and programs,
• Liaising with clients and designers to create a design for the event and organizing the production of event;
• Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly;
• Overseeing the assembling and dismantling of the event and clearing the venue efficiently;
• Post-event evaluation (including data entry and analysis and producing reports for event stakeholders);
• Overseeing all marketing, advertising and promotional activities;
• Establishing marketing strategy to meet the company objectives;
• Developing a pricing strategy in order to help the firm get the most profits while also making sure customers are satisfied;
• Monitoring trends in order to determine when new products or services should be introduced;
• Managing the company budget and deliver all marketing activity within set budget;
• Managing multiple tasks simultaneously within compressed time frames;

• Participated in preparing initial (season starting) and weekly orders based on statistical analyses of what has been sold in 3 countries stores (Kuwait - Bahrain and KSA)
• Directed the daily retail operations
• Managed, motivated and delegated responsibilities between employees
• Prepared and monitored stores sales targets
• Analyzed sales figures and forecasted future sales
• Communicated with commercial suppliers for special orders
• Recruited and trained new managers, merchandisers and sales associates
• Studied competitors, market trends and customer expectations
• Ensured standards of merchandise and customer service are met
• Organized special promotions, displays and events

• Prepared budgets and managed finances, including maintaining records of costs and payments made to suppliers, balancing daily cash received with records of sales, and depositing daily income for safekeeping
• Initiated and Implemented cost reduction programs which reduced the cost by controlling the promotions and invitations
• Recruited, trained and appraised managers and employees
• Negotiated arrangements with suppliers for deliveries
• Applied inventory system to control the food and beverage cost, monitor profitability and modify prices
• Maintained friendly contact with customers and resolve customer complaints
• Ensured that maintenance and décor standards are maintained

• Recruited and trained operations team
• Developed menus with chefs and consultants
• Managed the day to day operation
• Developed marketing campaigns and loyalty programs