Total Years of Experience: 13 Years, 5 Months
October 2017
To Present
Marketing Manager
at Tetra Pak
Location :
Saudi Arabia - Jeddah
• Develop a full communication tool kit for Tetra Pak customers for ECommerce
campaign during COVID-19 pandemic to drive online
purchasing and consumption.
• AoP Ad on Pack launch with SADAFCO highlighting messages on
sustainability and 6 layers of protection on 39 million packages .
• Development and launch of ProCo project in Arabia Area, the first
loyalty application of the unique code technology on a package with
BCR (Binzagr Coro, under Suntop Suncola brands).
campaign during COVID-19 pandemic to drive online
purchasing and consumption.
• AoP Ad on Pack launch with SADAFCO highlighting messages on
sustainability and 6 layers of protection on 39 million packages .
• Development and launch of ProCo project in Arabia Area, the first
loyalty application of the unique code technology on a package with
BCR (Binzagr Coro, under Suntop Suncola brands).
October 2017
To Present
Business Development and Business Intelligence Lead - Arabia Area
at Tetra Pak
Location :
Saudi Arabia - Jeddah
• Lead Business Insights, Competitor Analysis and Research for all
Arabian countries.
• Spearhead competitor profiling and regular tracking of business
impacting activities in the market.
• Develop strategies for the near core products, i.e. water in a carton
and non-sugar added beverages.
• Developed new range of concepts to compensate the lost volumes
due to the new excise taxation on added sugar beverages.
• Calculate total customer production system costs of Tetra Pak vs
competing solutions to show the total value (direct and in-direct).
• Build a network of potential customers and highlight their priority as
the Business Development Lead in the region.
• Launched the first concept of water cartons in Greater Middle East &
Africa, to raise awareness of sustainability, environment and 6 layers
of protection with Careem & Alrabie, resulting in 420K+ customized
packages distributed across Careem’s fleet of cars, digital media and
PR campaigns, setting the foundation of the novel water industry in
KSA.
• Two brands commercial launches for water in a carton in KSA and
UAE.
• Leading 2030 strategy building for the BD & BI function in the region.
Arabian countries.
• Spearhead competitor profiling and regular tracking of business
impacting activities in the market.
• Develop strategies for the near core products, i.e. water in a carton
and non-sugar added beverages.
• Developed new range of concepts to compensate the lost volumes
due to the new excise taxation on added sugar beverages.
• Calculate total customer production system costs of Tetra Pak vs
competing solutions to show the total value (direct and in-direct).
• Build a network of potential customers and highlight their priority as
the Business Development Lead in the region.
• Launched the first concept of water cartons in Greater Middle East &
Africa, to raise awareness of sustainability, environment and 6 layers
of protection with Careem & Alrabie, resulting in 420K+ customized
packages distributed across Careem’s fleet of cars, digital media and
PR campaigns, setting the foundation of the novel water industry in
KSA.
• Two brands commercial launches for water in a carton in KSA and
UAE.
• Leading 2030 strategy building for the BD & BI function in the region.
April 2014
To June 2017
Trade Marketing Manager (Acting Head)
at GSK (GlaxoSmithKline)
Location :
Saudi Arabia - Jeddah
• Drive accelerated share, sales and profit growth for KSA Consumer
Healthcare portfolio (Cx).
• Define and develop shopper marketing strategy for Cx business.
• Build shopper marketing capability across KSA.
• Institute a Shopper Lab in Jeddah HO as a simulation of a pharmacy
to test GSK initiatives and to formulate shopper behavior studies.
• Implement a pilot project of Category Management CATMAN on
selected stores to rearrange the full OTC range.
• Develop a seasonal plan for Hajj with extra visibility and Multilanguage
communication campaign targeting Makkah and Madinah.
• Develop and launched the world’s first disease awareness program
that utilizes holographic assistance with AlNahdi Pharmacy Group.
Healthcare portfolio (Cx).
• Define and develop shopper marketing strategy for Cx business.
• Build shopper marketing capability across KSA.
• Institute a Shopper Lab in Jeddah HO as a simulation of a pharmacy
to test GSK initiatives and to formulate shopper behavior studies.
• Implement a pilot project of Category Management CATMAN on
selected stores to rearrange the full OTC range.
• Develop a seasonal plan for Hajj with extra visibility and Multilanguage
communication campaign targeting Makkah and Madinah.
• Develop and launched the world’s first disease awareness program
that utilizes holographic assistance with AlNahdi Pharmacy Group.
April 2015
To September 2016
Market Access Lead - GCC
at GSK (GlaxoSmithKline)
Location :
Saudi Arabia - Jeddah
• Additional assignment to develop Market Access function in GCC
• Ensure more patients are able to access the right medicines at the
right time.
• Development of the Market Access strategy for GCC countries.
• Enrich the understanding of the governmental and political
environment in the GCC countries to identify patient-focused access
initiatives.
• Conduct market research to uncover potential opportunities in each
market and ensure commercial viability.
• Developed a new stakeholders management blueprint that includes
the following;
o Full map of the drug inclusion process, committee members and
lead times by channel.
o Overview of the GCC health market, top diseases, companies,
medicine, and detailed figures for all the healthcare providers from
hospitals, institutions, polyclinics, and chain pharmacies.
• Ensure more patients are able to access the right medicines at the
right time.
• Development of the Market Access strategy for GCC countries.
• Enrich the understanding of the governmental and political
environment in the GCC countries to identify patient-focused access
initiatives.
• Conduct market research to uncover potential opportunities in each
market and ensure commercial viability.
• Developed a new stakeholders management blueprint that includes
the following;
o Full map of the drug inclusion process, committee members and
lead times by channel.
o Overview of the GCC health market, top diseases, companies,
medicine, and detailed figures for all the healthcare providers from
hospitals, institutions, polyclinics, and chain pharmacies.
May 2012
To March 2014
Category Operations Manager (Trade Marketing)
at Unilever
Location :
Saudi Arabia - Jeddah
• Shifted Skin Care category growth form -10% to +5%, and reduced in
market stock level from 40 weeks to 12 weeks.
• Developed the launch plan for OMO and Domestos launched in KSA.
market stock level from 40 weeks to 12 weeks.
• Developed the launch plan for OMO and Domestos launched in KSA.
March 2011
To April 2012
Key Account Specialist
at Nestlé Middle East - Saudi Arabia
Location :
Saudi Arabia - Mecca
• Establish and manage Makkah branch.
• Develop HORECA sales channel to serve Hajj and Umrah.
• 100% sales growth in Makkah region, driven by operational
excellence.
• Develop HORECA sales channel to serve Hajj and Umrah.
• 100% sales growth in Makkah region, driven by operational
excellence.
February 2010
To September 2010
COOP as Sales Section Manager
at P&G Distributor (Ismail AbuDawood Trading Co)
Location :
Saudi Arabia - Jeddah
• Understanding distribution business and sales channels.
• Improved average collection period for C-Class customers by 30%.
• Increased shelf visibility, insuring 90% implementation of the annual
contract.
• Improved average collection period for C-Class customers by 30%.
• Increased shelf visibility, insuring 90% implementation of the annual
contract.
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