Product Manager
CARMA
Total years of experience :5 years, 9 Months
- Contributed in the creation of CARMA’s social listening platform.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
Provided technical training to current Social Media Monitoring Manager in less than 2 months.
- Led a team of 25 team members, including 3 team leaders, & covering 3 shifts.
- Delivered more than 50 daily, weekly, and monthly monitoring & analysis reports.
- Served clients in more than 20 countries. These clients included top PR firms like Edelman, Weber Shandwick, BCW, Ketchum, MSL, and others.
- Ensured a high-profit margin (23%).
- Met with clients for proposals and potential upselling.
- Offered expertise in media measurement & monitoring software including Talkwalker, Brandwatch, Sprinklr, Brand24, Cision, Netbase, and others. Also offered expertise in data visualization software like Tableau & Google Data Studio.
-Created newsletters on email marketing software (Mailchimp & Robly)
-Handled cross-departmental communication.
- Provided technical training for more than 100 team members in Singapore, Egypt, Lebanon, Portugal, and Dubai.
- Started as a Social Media Technology Specialist and was promoted within a year.
- Administered the company’s social media measurement software & set up boolean queries.
- Designed Microsoft Powerpoint reports using Microsoft Excel data.
- Press release & content writing, media lists, pitches - Muck Rack & PR software - Crisis communication & public affairs