Ahmad Ghazi

• Managed and optimized commercial operations, aligning business practices with overall company objectives.
• Spearheaded the implementation of strategic initiatives, ensuring all team members exceeded individual booking objectives.
• Set ambitious sales quotas, call targets, and revenue goals as outlined in the budget and quarterly action plans for sales managers.
• Fostered open communication channels with national sales and corporate sales office colleagues.
• Devised and managed the budget and marketing plan, resulting in the attainment of overall company revenue goals.
• Pioneered revenue management strategies, identified new revenue streams, set aggressive targets, and ensured successful achievement
of these goals.
• Leveraged customer intelligence and market trends to adapt sales strategies, exceeding customer expectations and enhancing revenue
streams.
• Evaluated marketing opportunities, established marketing communication activities in conjunction with PR, resulting in amplified results
from combined sales and PR campaigns.
• Directed the creation and distribution of marketing collateral, boosting brand visibility.
• Cultivated strong partnerships with local and external organizations, enhancing brand/product awareness.
• Provided expert advice to brand and regional teams on growth opportunities, furthering brand expansion.
• Administered bonus and incentive programs and guided teams in controlling operating costs.
• Compiled insightful reports, analyzing external data to ascertain the company's market position.
• Fostered a culture of innovation and continuous improvement, driving necessary change to achieve operational excellence.
• Recruited top talent for the Sales & Marketing leadership team and nurtured their development through coaching and mentoring.
• Played an active role in regional Fashion organizations and participated in sales activities, strengthening the brand's presence in the region

• Lead and oversee the professional development for Communications & PR department team members.
• Plan, develop and implement far-reaching and culturally sensitive public relations strategies for three brands viz. Makah Clock Royal Tower,
A Fairmont Hotel, Raffles Makah Palace and Swissotel Makah.
• Maintain an open, comfortable and efficient working environment in PR department.
• Build positive relationships with local and regional media including responding to enquiries and pitching creative articles/stories covering
all aspects of the hotels.
• Introduced the hotels business to new markets around the world thru VIPs events across Indonesia, Malaysia, Egypt, Morocco, UK, Kuwait,
UAE, Qatar and South Africa, which resulted a dramatic increase in hotels occupancy
• Overseeing the writing and production of all public relations materials including press kits, press releases, speeches, publicity brochures,
handouts, direct mail leaflets, promotional videos, photographs, films and multimedia projects.
• Conduct critical media audits for the three brands (offline and online).
• Plan and organizing the brands participation in all international events and exhibitions.
• Organizing diverse events including press conferences, exhibitions, open days and press tours.
• Maintain and update information on the all brands’ website, and oversee social media activities.
• Source and manage sponsorship opportunities.
• Foster community relations through involvement in community initiatives and activities.

Manage account and the production of all related Marketing Communications, including creative advertising and promotional materials.
• Expand business portfolio and services encompassing diverse clients through strategic marketing and development of new concepts.
• Developed client relationship by serving as a key contact for project status and workflow.
• Managed project plans and logistical project details including coordinating project timing and budgets with all relevant parties.
• Support the development of advertising strategies.
• Hire professionals from all around the world including account executives, artwork director and designers.

• Participate in all aspects of marketing activities including planning, advertising, promotion, public / media relations, development,
distribution, sponsorship and research. Secure sponsorships to assist with the publicity and funding of marketing projects.
• Liaise and build relationships with stakeholders comprising customers, suppliers, colleagues.
• Capture high impact advertising opportunities, which involve placing ads in national, regional and specialist publications.
• Build and maintain contacts with the media and write/distribute press release. Manage the production of marketing materials, including
leaflets, posters and flyers, writing and proofreading, liaising with designers and printers.
• Direct the Hotel's seasonal magazine and maintain & update mailing databases.
• Organize and attend regional and local events and exhibitions.
• Carry out market research and customer surveys to assess demand, brand positioning and awareness.
• Evaluate marketing campaigns and monitor competitor activity.
• Contribute to long-term marketing plans and strategies and manage the public relations budget.