marketing consultant
Berlitz
Total years of experience :10 years, 7 Months
- Developed and executed marketing strategies
- Developed and executed of the Marketing Budget.
- Analyzed customer needs to help manage online platform
- Created and implemented first summer newsletter program, and customer communication monthly thereafter
- Supported CEO and developed long-term relationships with clients while managing market reports for local regions
- Contributed to building the company's sales team through leading instructional classes, spearheading sales strategies and creating new accounts
- Promote new website via social media by developing content and awareness.
- Coordinated creative events and sponsorship opportunities to drive added revenue.
- Created pivotal marketing communication pieces including digital advertising efforts in English and Arabic
- Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
- Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
- Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
- Compiled coverage and rating information in an accessible format.
- Make and apply special visual identity of the hospital.
- Development and implementation of the Marketing Strategy.
- Participation and the implementation of the marketing budget.
- Analyzed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.
- Developed the Service/business strategy, its pricing and analysis, and performed ongoing business analysis to drive the brand performance.
- Led advertising and PR campaigns, as well as sale events - Worked with advertising and PR agencies.
- Prepared work plans, established marketing strategy, conducted evaluation and control via reports.
- Conducted market surveys to define target audience, constructed forecasts and budgets.
- Manage social media presence and direct programs to improve social media reputation and recognition.
- Training and Continuous Learning to The Patient Relations Bureau, Marketing, Call Center, and the reception.
- issuing questionnaires to measure patient satisfaction in the ER, IPD and OPD. and analyze these questionnaires statistically.
- Development and implementation of the marketing strategy
- Working closely with the Hospital’s team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
- Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
- Managing external agencies and ensuring marketing budgets are met.
- Developed patient relations service to preserve the hospital's image and to promote better patient relations.
- Monitoring press stories relating to the hospital.
- Recruiting, training and developing staff.
- organizing salaries payments.
- Personnel, benefits and compensations.
- organizing staff training sessions and activities.
- monitoring staff performance and attendance.
- advising line managers and other employees on employment law and the employer's own employment policies and procedures.
- negotiating salaries, contracts, working.
- Preparing, planning and project managing the publication of all publicity material to maximize brand promotion.
- Creating marketing campaigns and working with the company's external PR agency to see them executed.
- Creating and developing new innovative ways to communicate the company message to their existing customers.
- Planning and project managing marketing events and evaluating their success
- Evaluating the effectiveness of all marketing activity.
- Developing and implementing an internal and external marketing program
- Plan, develop and deliver campaigns as agreed within timescales.
