أحمد إبراهيم

Profit & Loss ownership and management, business planning & modeling, process development, leading the Sale and Operation teams of the division. Market research, study and analysis, outlook & market trends, continuous monitoring of updates/changes in country’s economy, updates about the local market key players, establishing, leveraging and maintaining customer relationships, technical prescription and writing-up RFQ/RFPs in the targeted market, creating market and sales leads, budgets, forecasts and targets, negotiation with decision makers and C-levels, securing sales deals/orders.

Profit & Loss ownership and management, business planning & modeling, process development, leading the teams of the division that consists of sales, project management and site operations. market research, study and analysis, outlook & market trends, continuous monitoring of updates/changes in country’s economy, updates about the local market key players, establishing, leveraging and maintaining customer relationships, technical prescription and writing-up RFQ/RFPs in the targeted market, creating market and sales leads, budgets, forecasts and targets, partnering with global brands, negotiation with decision makers and C-levels, securing sales deals/orders, and providing solutions to Datacenters sector.

Market intelligence, market research, study and analysis, outlook & market trends,
continuous monitoring of updates/changes in country’s economy, updates about the local
market key players, establishing, leveraging and maintaining customer relationships,
technical prescription and writing-up RFQ/RFPs in the targeted market, creating market
and sales leads, business modeling and process development, budgets, forecasts and
targets, partnering with global brands, negotiation with decision makers and C-levels,
securing sales deals/orders, and providing niche solutions to Utilities sector.
 Achievements
 Securing the deal for the very high-profile “life-nerve-like” project by National
Water Co.; the “Meter Data Management System (MDM)” - NWC HQ, Riyadh;
May 2019
 Prescribing / writing-up the specs for the “Marine RF Radio System” tender by
Saudi ARAMCO - ARAMCO, Dhahran, May 2019
 Prequalifying BTC portfolio for the mega project “Shuqaiq WTS” by SWCC, May
2019
 Developed Market plan for penetrating the “Water Sector” - Feb 2019
 Projects & Expertise
 Customer Care & Billing system (CCB), NWC - Jun 2019
 HV-1309-Extension of 380kV S/S SAS & PS-1, 2 & 3, SWCC - Apr 2019
 SEC/National Grid IT Centers, Southern & Central Regions - Apr 2019
 Jubail-Riyadh WTS, SWCC - Mar 2019
 Manfuha STP 13.8kV S/S Network, NWC - Mar 2019
 Meter Data Management System (MDM), NWC - Feb 2019
 Replacement of Mobile Radio System, Central & Western Regions, Saudi
ARAMCO - Feb 2019
 Shuqaiq WTS, SWCC - Jan 2019
 Upgrading Blade Servers of HQ Datacenter, SWCC - Jan 2019
 Marine RF Radio System Replacement, Saudi ARAMCO - Dec 2018
 Wa’ad Al-Shamal Phosphate Complex Project, MAADEN - Nov 2018

Market intelligence, market research, study and analysis, outlook & market trends,
continuous monitoring of updates/changes in country’s economy, updates about the local
market key players, establishing, leveraging and maintaining customer relationships,
creating market and sales leads for Sales team, business modeling and process
development, budgets, forecasts and targets, presenting global brands, marketing &
advertisement for the represented global brands, retailing and distribution of electrical products & accessories, electrical site services, electrical engineering services,
components and fixtures.
 Achievements
 Contributed to the reorientation and enhancement of the company business plans
2016 and 2017, Orders Intake growth of 10.4% despite the down and the tough
local market situation in the end of 2016
 Signed site services agreements for the power products with ABB KSA
 Signed supply agreements for measurement instruments and its accessories with
ABB KSA
 Developed the “Project Sales Partner” strategy to approach the market as
“System Integrator and Distributor” for the variable speed drives VSD and PLCbased
solutions panels.
 Developed new sales strategy for the “Earthing Systems” to specific EPCs
 Developed new sales channel to hospitals & MOHE for the “Active Lightening
System”
 Developed new sales channel to ARAMCO for the “Active Lightening System”
 Developed new sales channels for the “Special Cables” with various customers
 Projects & Expertise
 “Riyadh & Jeddah Cargo Terminals”, GACA - August 2018
 “Heet Pumping Station”, NWC; Riyadh - July 2018
 “GOSI North & South Buildings”, GOSI, Riyadh - July 2018
 “Al-Marai Upgrade at CPP” - Al-Marai, Kharj - June 2018
 “Al-Reef Sugar Factory”, Jizan - May 2018
 “Al-Radhwan Broiler Farms” Faqeeh Poultry, Taief - April 2018
 “Princess Noura University”, Riyadh - December 2017
 “Dhahran STP”, ARAMCO/NWC, Dhahran - November 2017
 “Strategic Water Reservoirs in South Abha”, NWC, Abha - October 2017
 “Site Services for the MV SWGR at Al-Buwaib WTP”, NWC, Riyadh - April 2017
 “Mataf Expansion Project - Makkah”, Ministry of Finance, Riyadh - January 2017
 “Ras Al-Khair 380/115kV S/S”, MA’ADEN - January 2017
 “Wa’ad Al-Shamal City Infrastructure”, MA’ADEN, Riyadh, KSA - December 2016
 King Abdullah Pilgrims City in Madinah, MOHA, Riyadh, KSA - December 2016
 PP-13 & PP-14, SEC-Generation, Riyadh, KSA - December 2016
 “King Faisal Specialized Hospital Expansion”, Jeddah - December 2016
 Aqaba Silos New Port Expansion, Pckg-2, Phase-2, Jordan - December 2016
 N100553 - ADCO Project, ADNOC Abu Dhabi, UAE - November 2016
 Hael University Hospital, Ministry of Higher Education, Riyadh, KSA - November
2016
 Al-Sa’ad Brackish WTP, National Water Co. NWC, Riyadh, KSA - October 2016
 Al-Kharj WTP Phase II, National Water Co. NWC, Riyadh, KSA - October 2016
 Wase’a Water Project - Lot 4, National Water Co. NWC, Riyadh, KSA - August
2016
 ARAMCO Jazan Bulk Plant - Saudi ARAMCO, Dhahran, KSA - July 2016
 Construction of new hospitals at Abha, Baha & Taief universities, Ministry of
Higher Education, Riyadh, KSA - May 2016
 “Prince Sultan Cardiac Center (PSCC), Prince Sultan Military Hospital, Riyadh,
KSA - Feb 2016

Market intelligence, outlook & market trends for Siemens corporate in KSA, market study &
analysis, strategic planning, corporate business reports, corporate annual report in KSA,
conduct detailed analysis of Siemens operations in KSA with continuous monitoring of
updates/changes in country’s economy, updates about the local market key players and
landscape.

I led all market segments of the BU in the country for a 65MUSD business volume. Market
research, study and analysis, business development, establishing and leveraging
customer relationships, market planning, strategy planning, business modeling and
process development, marketing & advertisement plan, led in strategic communication to
the local market & in the marketing events of the company, supported and sometimes led
cross-divisional collaboration and sales approach to the local market, established and
maintained customer base, managed CRM and NPS, managed budgets, forecasts &
targets, led with the stake-holders of a prospecting project, led with end-clients &
consultants at FEED/prescription stages, technical support to Sales teams, monitored
sales pipelines, business reviews, reviewing tenders/costings and technical solutions,
reviewing and mitigating risks involved within tenders, prequalification/qualification of ABB
LV Systems solutions, technical presentations, seminars & training to customers, worked
with the global product management teams for product development and pricing strategy.
 Achievements
 Contributed to Business Unit “EBIT” growth of 34% by end of 2014
 Led ABB country capture team to secure the contract with “Cargill Inc.” for
supplying power distribution equipment to their plant in Al-Kharj, KSA - Feb 2014
to Jan 31, 2015
 Prequalified the “LV Systems factory in KSA” to be listed on the vendor list of the
global “ALSTOM Transport, France” - Oct 2014
 Prequalified the “LV Systems factory in KSA” to be listed on the vendor list of the
global “ALSTOM Power, France” (prior acquisition of ALSTOM by GE) - Jan
2014
 Led ABB Low Voltage Division team for the mega “Riyadh Metro Project” during
FEED/Prescription phases with stakeholders - Sep 2013 to Oct 2014
 Led the organizational change from “sales-based” to “market-based” structure -
April 2012 to May 2013
 Led the “Value-Based” selling model at the Business unit - Feb to Dec 2012
 Promoted and distinguished Arc-Fault Tested SWGR & MCC at “SECGeneration”,
“Saudi ARAMCO: CSD & YASREF” and “SABIC: E&PM, and
YANPET” - Oct 2012
 Projects & Expertise
 “Dora Dora PDP-III Plant”, MEFSCO Co. (global Cargill Inc. -JV- Saudi ARASCO
Co.) - Al-Kharj, KSA - Feb 2014 to Feb 2015
 “Datacenter of MOI/GID Phase-II”, Ministry of Interior/General Investigation Dept.,
Jeddah, KSA - Jun 2013 to Jan 2015
 “New Nour Net Datacenter in Riyadh”, Nour Net Ltd. - Riyadh, KSA - May 2013
to Nov 2014
 “Riyadh Metro Project”, Arriyadh Development Authority (ADA) / 3 EPCConsortiums:
BACS, FAST & Riyadh New Mobility - Riyadh, KSA - Sep 2013 to
Oct 2014
 “Riyadh Power Plants 13 & 14”, Saudi Electricity Co. (SEC)-Generation - Riyadh,
KSA - Apr 2014 to Oct 2014
 “Saudi Landbridge Railway Riyadh-Dammam Project”, Saudi Railway
Organization (SRO) - Riyadh, KSA - Feb 2014 to Sep 2014
 “Wasit Gas Development Program”, Saudi ARAMCO - Dhahran & Wasit, KSA -
Dec 2013 to Aug 2014
 “Yanbu-Madinah Water Transmission System”, Saline Water Conversion Corp.
(SWCC) - Riyadh & Yanbu, KSA - Nov 2011 to May 2014
 “Naqilat Seaport Phases 4 & 5 & Ship repair yard”, Naqilat Org. - Doha, Qatar -
Dec 2012 to Mar 2014
 “Jizan Refinery Project”, Saudi ARAMCO/KBR Inc. - Dhahran & Jizan, KSA - Apr
2013 to Nov 2013
 “MA’ADEN Umm Wu’al Phosphate Complex”, MA’ADEN / JACOBs - Ras Al-
Khair, KSA - Mar 2013 to Jul 2013
 “MA’ADEN DAP Warehouses”, MA’ADEN - Ras Al-Khair, KSA - Feb 2013 to Jun
2013
 “Seamless Tube Mill”, ArcelorMittal Tubular Products - Jubail, KSA - Mar 2013 to
Jun 2013
 “Riyadh Power Plant-10”, SEC-Generation - Riyadh, KSA - Dec 2012 to Mar
2013
 “SADARA Integrated Petrochemical & Industrial Complex”, Saudi ARAMCO -JVDow
Chemicals Inc. - Ras Tannura, KSA - Aug 2012 to Mar 2013

maintained and managed relations with Datacenters major clients in KSA, marketing and
prequalifying ABB power & DCIM solutions. Led in strategic communication to the local
market & in the marketing events of the company, developed cross-divisional collaboration
and sales approach to the local market.
 Achievements
 Prequalified ABB solutions for datacenters to be listed on “Saudi Electricity Co. /
National Grid” approved vendors list - Apr 2015
 Created and presented “ABB Full Solution DC model” - Feb 2014
 Promoted ABB Datacenters & DCIM solutions - Apr 2012 & Mar 2013
 Prequalified ABB Datacenters solutions at “MOBILY Co.” - Riyadh, KSA - Oct
2012
 Projects & Expertise
 “Datacenter of MOI/GID Phase-II”, Ministry of Interior/General Investigation Dept.,
Jeddah, KSA - Jun 2013 to Jan 2015
 “New Nour Net Datacenter in Riyadh”, Nour Net Ltd. - Riyadh, KSA - Jul 2013 to
Dec 2014
 “MONG/SANG Datacenter in Riyadh”, Ministry of National Guard - Riyadh, KSA
- Jul 2014 to Nov 2014

Developed market, strategy & business plan to position ABB in this market. Leveraged
relations with major water clients in the country. Led in communication to the local market
& in the marketing events of the company, supported cross-divisional collaboration and
sales approach to the local market

 Achievements
 Led ABB KSA “water segment” team for orders intake growth of 16% over two
years for the whole country, by end of 2012.
 Established and leveraged connections on local country level with National Water
Co. (NWC) and its two partners of the government in the “National Water Co.”
(Veolia Water Solutions, and Suez Environment) - years 2010 & 2011

 Projects & Expertise
 “Al-Baha - Taief Water Transmission System”, Saline Water Conversion Corp. -
Riyadh, KSA - Jul 2009 to Feb 2012
 “Halul Desalination Plant”, Qatar Petroleum - Halul Island, Qatar - Dec 2012 to
Mar 2013
 “Madinah Sludge Treatment Plant”, National Water Co. (NWC) - Madinah, KSA -
May to Nov 2011
 “The Comprehensive Water Project of Al-Oula Area”, Ministry of Water &
Electricity (MOWE) - Riyadh, KSA - Nov 2008 to Dec 2010
 “Ras Al-Khair - Riyadh WTS”, Saline Water Conversion Corp. - Riyadh, KSA -
Apr 2008 to Jun 2010

Took part in all market segments of the BU in the country. Market intelligence, feedback
information to management, participated in market analysis and planning, establishing and
maintaining relations with customers, focused on end-clients and consultants, participated
in market planning, marketing & advertisement planning, supported in strategic
communication to the market & in the marketing events of the company, established and
maintained customer base, managed CRM and NPS, led with end-clients & consultants at
FEED/prescription stages, technical support to sales, monitored sales pipelines, technical
presentations, seminars & training to customers, marketing events,
prequalification/qualification of ABB LV Systems solutions.

 Achievements
 Contributed to the 23% orders growth of the Business Unit over two consecutive
years 2010 and 2011
 Promoted the concept “Total Intelligence in LV Switchgear Solutions” for the
industry segments customers - Sep to Oct 2010
 Launched marketing campaign for Arc-Fault tested LV SWGR & MCC of ABB
among major clients - Sep to Nov 2011
 Prequalified ABB LV portfolio at “Saudi Electricity Co.-Generation” - Riyadh, KSA
- Oct 2010
 Repositioned the “LV Systems factory in KSA” back on the approved vendor list
of “Kuwait Oil Co.”, Kuwait - Dec 2011
 Projects & Expertise
 “Al-Baha - Taief Water Transmission System”, Saline Water Conversion Corp. -
Riyadh, KSA - Jul 2009 to Feb 2012
 “New API Factory in KKIA Industrial Area”, SPIMACO - Riyadh, KSA - Apr to
Dec 2011
 “Saudi Elastomers Project (SEP)”, SABIC-JV-Exxon Mobil / Fluor / JACOBs -
Jubail, KSA - Jun to Nov 2011
 “Madinah Sludge Treatment Plant”, National Water Co. (NWC) - Madinah, KSA -
May to Nov 2011
 “Al-Hayer STP Lift Station”, National Water Co. (NWC) - Riyadh, KSA - Jul to
Dec 2011
 “Qurayya CCPP Power Plant”, SEC-Generation - Eastern Region, KSA - Feb to
Apr 2011
 “STG 1, 2 & 3”, MARAFIQ-Yanbu - KSA - Oct 2010 to Apr 2011
 “Jubail Export Refinery Phase-I”, Saudi ARAMCO-JV-Total (SATORP) - Jubail,
KSA - Nov 2009 to Jan 2011
 “The Comprehensive Water Project of Al-Oula Area”, Ministry of Water &
Electricity (MOWE) - Riyadh, KSA - Nov 2008 to Dec 2010
 “Al-Kharj City STP Phase-II”, National Water Co. (NWC) - Al-Kharj, KSA - Jul
2009 to Aug 2010

“Water”, “Utilities” & “Industries” Segments. I was in charge of establishing and maintaining
customer relations with end-clients & EPC’s. Targeting opportunities, building and
managing my pipeline, tendering & quotations, offering the suitable LV Systems solutions,
pursuing customers, pursuing consultants/end-clients for approvals, technical
presentations and seminars, negotiating and finalizing contracts and then orders booking.
 Achievements
 Grew the base orders intake from “Water” segment by 28% for LV SWGR Unit -
Dec 2009
 Secured the order for “Al-Hayer STP Phase-I” the largest Sewage Treatment
Plant in the country (450k cu.m/day) by National Water Co. (NWC) - Jul 2009
 Projects & Expertise
 “Al-Hayer STP Phase-I”, NWC - Riyadh, KSA - Jul 2007 to Oct 2014
 “Bahrain Bay Utilities”, BBU - Manamah, Bahrain - Oct 2009 to Jul 2010
 “Upgrading SWPH-Pump & Traveling Water Screen”, MARAFIQ-Yanbu, KSA -
Nov 2009 to Mar 2010
 “Tabuk Pump Station” - Saline Water Conversion Corp. (SWCC) - Tabuk, KSA -
Oct 2009 to Mar 2010
 “Fuel Oil Treatment Plant - Rabigh Power Plant”, SEC-Generation - Rabigh, KSA
- Aug 2009 to Feb 2010
 “Al-Baha - Taief Water Transmission System”, Saline Water Conversion Corp. -
Riyadh, KSA - Jul 2009 to Feb 2012
 “Bayroni Plant Boiler Upgrade”, SABIC - Jubail, KSA - Jul 2009 to Dec 2009
 “LV DC Switchgear for SWCC”, Saline Water Conversion Corp. - Riyadh, KSA -
May to Dec 2009
 “SPMC DIP 3”, Saudi Papers Manufacturing Co. - Dammam, KSA - Apr to Aug
2009
 “PCTB Cabinets for Telecom / SEC-COA Contr. No. 10731066/00”, SEC-COA -
Riyadh, KSA - Feb to Jun 2009
 “Qurayya 380kV S/S”, SEC-EOA - Eastern Region, KSA - Feb to May 2009
 “Ramz, Quwaizah, Tuwal & Mina 132kV S/S’s” - SEC, KSA - Feb to May 2009
 “Upgrading the 400V LV MCC at Qaseem Cement Factory”, Qaseem Cement Co.
- Buraidah/Qaseem, KSA - Jan to May 2009

“Water”, “Utilities” & “Industries” Segments. I was in charge of establishing and maintaining
customer relations with end-clients & EPC’s. Targeting opportunities, building and
managing my pipeline, tendering & quotations, offering the suitable LV Systems solutions,
pursuing customers, pursuing consultants/end-clients for approvals, introductory
presentations to customers, negotiating and finalizing contracts and then orders booking.
 Achievements
 Grew the orders intake from “Water” segment by 11% for LV SWGR Unit - Dec
2008
 Created customer awareness about the new ABB LV integrated switchgear “MNS
iS’
 Projects & Expertise
 “Qaseem R.O. WTPs in Shammasiyah, Nabhaniyah & Oyoun Al-Joua’a”, GDOW
- Qaseem, KSA - Jun 2007 to Dec 2009
 “Ras Al-Khair - Riyadh WTS”, Saline Water Conversion Corp. - Riyadh, KSA -
Jan 2008 to Jun 2010
 “M.E.D Desalination Plants in Haql, Duba, Wajh & Al-Khafji”, Saline Water
Conversion Corp. (SWCC) - Jeddah, KSA - Feb to Dec 2008
 “Buraidah WTP, Pretreatment Stage-B, MCC-2”, General Directorate of Water
(GDOW) - Buraidah/Qaseem, KSA - Mar to May 2008
 “Water Supply to Haiel Villages, Phase-I”, General Directorate of Water - Haiel,
KSA - Oct 2007 to Mar 2008
 “Bisha Pumping Station”, GDOW - Bisha/Asir, KSA - Aug 2007 to Mar 2008
 “Fahud Steam Injection Plant”, Petroleum Development of Oman (PDO)-JVWorley
Parsons - Muscat, Oman - Aug to Dec 2007
 “Upgrading the LV Switchgear & MCC at Yamamah Cement Plant”, Yamamah
Cement Co. - Riyadh, KSA - May to Nov 2007
 “Power Plant-9, S/S 9001 & 9002”, Saudi Electricity Co. SEC-COA - Riyadh, KSA
- Feb to May 2007

Established and maintained relations with Power Utilities in Jordan (Power Generation,
Power Transmission & Distribution), site visits, feeding information back to Siemens
feeder-factories and regional sales management, tendering & quotations, pursuits and
then feedbacks to sales management, participates in negotiations and finalizations.
 Achievements
 Secured the first contract of “F.A. KETTANEH & Co. Ltd.” in T&D 380kV
Substations market
 Secured the first contract of “F.A. KETTANEH & Co. Ltd.” in T&D 132kV
Substations market
 Projects & Expertise
 “University 380kV S/S”, National Electric Power Co. (NEPCO) - Amman, Jordan
- Feb to Dec 2006
 “Retrofitting 11kV Vacuum Circuit Breaker at Hasa Plant”, Jordan Phosphate Co.
- Aqaba, Jordan - Aug 2006 to Dec 2006
 “Maintenance of 11kV Min. Oil Switchgear at Fuhais Plant”, Lafarge Group -
Amman, Jordan - Nov 2005 to Mar 2006
 “Al-Hashmiyah New 132kV S/S and Extension of Tariq & Abdoun 132kV S/S’s”,
National Electric Power Co. (NEPCO) - Amman, Jordan - Aug 2005 to Dec 2006
 “33kV AIS Switchgear for Ministry of Electricity” - Baghdad, Iraq - Sep 2005 to
Jan 2006
 “Testing & Commissioning of 11/0.4kV Dry-Type Transformers”, Kempinski Hotel
- Dead Sea/ Amman, Jordan - Jan to Mar 2006
 “33kV AIS Switchgear for the New Arab Potash Plant”, Arab Potash Co. -
Amman, Jordan - Jul 2005 to Feb 2006
 Replacement of 650kW, 400V AC, Squirrel-Cage Motors”, Basra Steel Factory -
Basra, Iraq - Oct 2005 to Apr 2006
 “33kV GIS Switchgear & 33/0.415kV Cast-Resin Dry-Type Transformers to
“None-Woven” Plant of Nuqul Group”, SPIC-NW factory/ Nuqul Group - Sahab,
Jordan - Mar to Sep 2005

Solutions offering, PLC systems design & engineering, technical support, customers visits,
troubleshooting and site services.
 Achievements
 Promoted the automation model “Remote Control & Monitoring via GSM Radio
Communication” among major system integrators in Amman - Jul to Oct 2004
 Projects & Expertise
 “Replacement of 750kW, 500V AC, Variable Speed Drive”, National Plastic Co. -
Amman, Jordan - Feb to Jun 2005
 “Upgrading the SCADA System of Aqaba Silos”, Aqaba Silos Co. - Aqaba,
Jordan - Sep to Dec 2004
 Assistant trainer in conducting “Basic PLC Training Course” on Siemens PLC S7-
200 Series”, Jordan Engineers Association (JEA) - Amman, Jordan - Jul 2004

Solutions offering, technical support, customers’ visits and site services.
 Projects & Expertise
 “Electromagnetic Flowmeters to Jordan Water Authority” - Amman, Jordan - Oct
2003 to Feb 2004
 “Microwave Ultrasonic Level meters for Tanks Level Measurement”, Lafarge
Group / Al-Sheidiyah Plant - Aqaba, Jordan - Jul to Dec 2003