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Ahmad Kreidli, Senior Marketing & Social Media Specialist

Ahmad Kreidli

Senior Marketing & Social Media Specialist ·Al Zarooni Group: Mercato Mall · Town Centre Jumeirah · PrivilegePLUS App

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 9 years, 1 months

Senior Marketing & Social Media Specialist

December 2023 - June 2025

Al Zarooni Group: Mercato Mall · Town Centre Jumeirah · PrivilegePLUS App

Dubai, United Arab Emirates

December 2023 - June 2025

• Spearheaded integrated marketing campaigns for Mercato Mall, Town Centre Jumeirah, and the PrivilegePLUS loyalty app, aligning with brand strategy and commercial objectives.
• Served as a strategic partner with Dubai Economy & Tourism (DET), creating customized campaigns for the Dubai Retail Calendar, ensuring alignment with mall-wide promotional campaigns and activations.
• Collaborated with 150+ tenants across fashion, F&B, entertainment, lifestyle, wellness, and more to design and execute campaigns aligned with mall events.
• Planned and managed malls’ digital campaigns, social media, website, and paid channels (Meta, Google Ads, SEO), improving online-to-offline conversions and contributed to an 8.2% increase in overall mall footfall.
• Managed PrivilegePLUS app marketing initiatives, overseeing influencer collaborations, content strategy, paid media campaigns, and retention initiatives.
• Managed and oversaw all commercial shoots and video content production from concept development to execution, ensuring brand alignment, quality, and ROI across channels.
• Developed interactive content and promotional strategies — including competitions, giveaways, PR events, dining offers, etc. — enhancing visibility and sustained engagement across all platforms.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Head of Marketing Communications

December 2021 - December 2023

INSPON Advertising

Dubai, United Arab Emirates

December 2021 - December 2023

• Directed digital marketing campaigns, managing paid channels (Google Ads, Meta, SEO,
YouTube, Email) and using analytics-driven optimization to improve conversions and strengthen
brand presence.
• Delivered complex offline executions: store branding, bespoke packaging & gift boxes, OOH
(billboards/bus branding), and experiential events.
Company industry:
Advertising
Job role:
Marketing and PR

Account Manager

May 2021 - November 2021

INSPON Advertising

Dubai, United Arab Emirates

May 2021 - November 2021

Prominent Clients:
o Abu Dhabi Fund for Development
o Nestlé Professional
o Mohamed Bin Rashid Library (MBRL)
o EOS Corporation
• Management of high-profile accounts and working closely with brand managers to develop and deliver 360 marketing campaigns.
• Created detailed marketing strategies encompassing market research, budget administration, and marketing activations.
• Constantly in touch with the creative & production team for the execution of various multimedia deliverables.
• Conceptualized and executed numerous campaigns on Google Ads and Social Media platforms with high Clickthrough Rates and ROIs.
• Implemented experiential campaigns covering brand activations, PR events, and other offline stunts to advance brand positioning.
Company industry:
Advertising
Job role:
Marketing and PR

Senior Account Executive

April 2019 - April 2021

Scratch Advertising & Communication

Dubai, United Arab Emirates

April 2019 - April 2021

• Oversaw 360 campaign development, budgeting, and delivery; implemented SEO strategies to
enhance digital visibility and content performance.
Company industry:
Advertising
Job role:
Marketing and PR

Account Executive

January 2018 - April 2019

Scratch Advertising & Communication

Dubai, United Arab Emirates

January 2018 - April 2019

• Managed & executed integrated marketing campaigns through liaising with multiple parties to ensure timely and accurate delivery of quality work.
• Developed creative briefs for artwork execution with clear indications on objectives to follow.
• Responsible for day-to-day operations, maintaining good client relations and consulting on
marketing strategies and budgets.
• Created and designed presentations for required pitches.
• Brainstormed ideas with the full team on potential activations, digital stunts etc...
• Communicated with several suppliers on a wide variety of production requirements for advertising-related projects.
• Created and led project costing, quotations and POs as well as payment follow-ups.
Company industry:
Marketing
Job role:
Marketing and PR

Marketing Associate

November 2012 - May 2014

Al Shara Restaurant and Park

Jeddah, Saudi Arabia

November 2012 - May 2014

A 35, 000 m2 recreational area that encompasses 215 private, 50 open eating areas, and 150+ employees. It is one of the leading destinations for seafood lovers in Jeddah.
• Assisted general manager with store branding and overall brand management.
• Budget estimation and allocation for different marketing initiatives including promotions, events, awareness campaigns, and loyalty programs.
• Managed all online marketing activities involving social media, website, delivery apps, and email marketing.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Education

University of Wollongong (UOW)

December 2015

December 2015

Bachelor's degree, Marketing

United Arab Emirates

GPA (point): 4.0 out of 5

GPA (point): 4.0 out of 5

Bachelor of Commerce Marketing in a university ranked in the top 1% globally according to QS World University Rankings 2021.

Skills

Creative Briefs
Expert
Creative Briefs
Expert
Client Service
Expert
Client Service
Expert
Advertising
Expert
Advertising
Expert
Time Management
Expert
Time Management
Expert
Marketing Research
Expert
Marketing Research
Expert
product marketing
Expert
product marketing
Expert
Campaign Launch
Expert
Campaign Launch
Expert
strategic planning
Expert
strategic planning
Expert
Marketing Communications
Expert
Marketing Communications
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUDGET MANAGEMENT
Expert
BUDGET MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
Business Development
Expert
Business Development
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Event Planning
Expert
Event Planning
Expert
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CREATIVE STRATEGIES
Intermediate
CREATIVE STRATEGIES
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
Strategic Marketing
Expert
Strategic Marketing
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CREATIVE STRATEGIES
Intermediate
CREATIVE STRATEGIES
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CREATIVE STRATEGIES
Intermediate
CREATIVE STRATEGIES
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CONTENT MARKETING
Intermediate
CONTENT MARKETING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
INTEGRATED MARKETING COMMUNICATIONS
Intermediate
INTEGRATED MARKETING COMMUNICATIONS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
Creative Briefs
Expert
Creative Briefs
Expert
Client Service
Expert
Client Service
Expert
Advertising
Expert
Advertising
Expert
Time Management
Expert
Time Management
Expert
Marketing Research
Expert
Marketing Research
Expert

Languages

Arabic

Expert

English

Expert

Italian

Intermediate