Ahmad Mukthar

• Industrial Asset Management: Orchestrate the rental and mobilization of heavy machinery,
including Mobile Cranes and Rough Terrain Cranes, Telehandlers, Diesel Generators, and specialized
transport Buses and Pickups ensuring 100% site compliance.
• Strategic Procurement & RFQ Management: Streamline the Request for Quotation process by
coordinating with a vetted vendor network to secure competitive pricing, ensuring rapid submission
of bids to meet tight project deadlines.
• Key Account Management: Cultivate long-term partnerships with Procurement Teams and Site
Engineers through a Human-Centric sales approach, adapting communication styles to match site
conditions and stakeholder availability.
• Technical Site Assessment: Conduct thorough on-site studies with engineering teams to identify
exact equipment and Materials requirements and providing tailored solutions that optimize project
efficiency.
• Full Sales Cycle Ownership: Manage the end-to-end process from initial inquiry to Purchase Order
issuance, including document verification ARAMCO, TUV, TPI certifications to prevent site-entry
rejections.
• Revenue & Cash Flow Optimization: Guarantee financial stability by overseeing the 30-day credit
cycle, ensuring timely collections from clients and punctual payments to vendors to maintain high
trust supply chains.
• Market Research & Trading: Spearhead the trading division for safety, electrical, and plumbing
materials; utilize deep market research to source high-quality materials at the lowest costs in a
highly competitive 3rd-party market.
• Fleet & Logistics Coordination: Supervise the maintenance and service scheduling for rental car
fleets, ensuring adherence to Saudi Arabian traffic regulations and minimizing vehicle downtime for
clients.
• Cross-Functional Collaboration: Partner with the Operations Manager to develop growth strategies;
provide data-driven insights during board meetings to enhance revenue streams and market share.
• Operational Versatility

• Market Penetration & Account Management: Managed a diverse portfolio of 100+ SKUs, including
spices Masalas, staples Atta, Pulses, and impulse goods Biscuits, Snacks, ensuring consistent brand
presence across Hypermarkets and Supermarkets.
• Target Achievement: Consistently met and exceeded monthly sales targets through a disciplined
Beat Plan, maintaining a high-frequency visit rate of 30+ outlets per day.
• Relationship Building & Retention: Developed strong rapport with store managers and in-charges,
leveraging persuasive communication to secure new listings and expand shelf space for the product
range.
• Strategic Negotiation: Executed tactical pricing and discount strategies in coordination with
supervisors to protect profit margins while maintaining a competitive edge against rival distributors.
• Merchandising Excellence: Optimized product visibility by implementing effective Shelf
Management and ensuring products were positioned at eye level; successfully trained retail staff to
maintain displays, reducing manual intervention.
• Inventory & Stock Auditing: Performed regular physical stock counts at both shelf and back-store
levels to prevent Out-of-Stock scenarios and ensure timely replenishment.
• Logistics Coordination: Synchronized daily with delivery van drivers to streamline the Last-Mile
Delivery process, ensuring 100% on-time fulfillment and high customer satisfaction scores
• Market Intelligence: Monitored competitor pricing and promotional activities, providing real-time
feedback to the management team to adjust market strategies.
• Performance Consistency: Maintained a 98% target achievement rate throughout the tenure,
earning recognition for reliability and territory management.