Director Of Sales & Marketing
QnS International
Total years of experience :26 years, 3 Months
Managing Marketing & Business Development
Adding value as a Consultant for Strategic Marketing, Branding and Advertizing. Working with EXCELLCOMM is a thorough learning experience and provides me a platform for creative thinking in a diversified and dynamic environment as well as ground level implementation of strategies and plans. Current projects of EXCELLCOMM are in Pakistan, Afghansitan and UAE. Excellcomm specializes in assisting senior management and their teams to deliver on organizational objectives
Heading Marketing and commercial Operations
Brand Launch, Team Establishment, Sales Network Establishment, Retail Strategy Development, Marketing, Sourcing
Major responsibilities and achievements include:
Market study prior to Launch
Merchandising
Development and Strengthening of nationwide retail networks.
Development and implementation of sales and marketing strategies.
Development and training of retail team.
Institutional Business Development.
Organization of advertisement strategies and promotional activities.
Liaison with supply chain function.
Coordination related to imports and suppliers worldwide.
Managing the Sales & Operations Planning process on a monthly/ Yearly basis
Designing trade schemes being mindful of market trends, product behavior and competitor activities
Preparation and effective trade budget deployment
Responsible for the POP visibility tools design, availability & market execution
Product placement via Category Management techniques
Design & availability of Merchandizing tools for effective displays
Planning, forecasting, and to deliver business results that contribute to the prime objective of consolidating value/volume share leadership
Responsible for SAMSUNG Consumer Electronics Business in Pakistan and Afghanistan
Liaising with Senior management to formulate business plan, annual budgets, revenue/growth objectives and targets
• Brand positioning and management aimed at building the brands
• Design market specific customer acquisition strategies in the region
• Plan and implement appropriate sales and marketing activities to achieve the customer acquisition targets
• Refine and expand the current distribution network.
• Plan and implement co-op marketing and promotional tie-ups
• Direct and manage the team of more than 8 direct and 38 indirect personnel
• To ensure that Motorola reaches the No 2 position in Retail Sales, U.A.E
• To achieve No 1 position as far as Weighted & Un-weighted distribution is concerned
• Inventory Management and Receivables Management.
One of Asian top 500 Brands, Largest Kitchen Appliances Manufacturing Company
Current Job Responsibility at ROBAM Covers
Market study prior to Brand Launch
Merchandising
Development and Strengthening of nationwide dealership, distribution and retail networks.
Development and implementation of sales and marketing strategies.
Development and training of sales team.
Institutional Selling.
Organization of advertisement strategies and promotional activities.
Management of supply chain function.
Coordination related to imports and suppliers worldwide.
Managing the Sales & Operations Planning process on a monthly/ Yearly basis
Designing trade schemes being mindful of market trends, product behavior and competitor activities
Preparation and effective trade budget deployment
Responsible for the POP visibility tools design, availability & market execution
Product placement via Category Management techniques
Timely arrangement of POS materials for promotions and its proper utilization at trade level
Design & availability of Merchandizing tools for effective displays
Planning, forecasting, and to deliver business results that contribute to the prime objective of consolidating value/volume share leadership.
" planning product ranges and preparing sales and stock plans in conjunction with buyers;
" liaising with buyers, analysts, stores, suppliers and distributors;
" maintaining a comprehensive library of appropriate data;
" producing layout plans for stores;
" forecasting profits and sales;
" optimizing the sales volume and profitability of designated product areas;
" planning budgets and presenting sales forecasts and figures for new ranges;
" controlling stock levels based on forecasts for the season;
" analyzing every aspect of the best and worst sellers (for example, the best selling price points, colors or styles);
" ensuring that best sellers are fully potentialised;
" monitoring slow sellers;
" taking action to reduce prices or set promotions as necessary;
" gathering information relating to the customer reaction to products;
" analyzing previous sales and drawing analysis on the current season's lines;
" accompanying buyers on visits to manufacturers to analyze production processes where needed;
" meeting with suppliers and managing the distribution of stock, possibly negotiating cost prices with suppliers;
" identifying production and supply difficulties and dealing with them as and when they occur;
" Managing, training and supervising staff.
During my more than eight year association with the group, I have gained diversified experience of working for almost all major types and brands of consumer electronics at different tactical and strategic management levels.
Major responsibilities as Head of Marketing:
Create and increase nationwide brands awareness
Development and implementation of Branding and marketing strategies.
Development and training of marketing team.
Developing and communication of corporate image.
Organization of advertisement strategies and promotional activities.
Market study prior to Brand Launch
Merchandizing
Market forecasting on the basis of market research and study
Design and implement trade marketing activities
Management of supply chain function.
Coordination related to imports and suppliers worldwide.
Develop and run effective PR campaigns to enhance the corporate image of the group
Designing trade schemes being mindful of market trends, product behavior and competitor activities
Consumer Profiling on the basis of Market research
Planning, forecasting, to ensure business results that contribute to the prime objective of consolidating value/volume share leadership.
Product placement via Category Management techniques
Establish close working relationships with the trade, improving relations with authorities, and the community to facilitate the smooth execution of various BTL activities.
Developing annual marketing & Advertizing plans for the brands and ensuring effective and efficient implementation.
" Look after all Regional Sales Activities
" Develop and Manage company owned Retail Sales outlets
" Train and Motivate Sales Team
" Prepare Annual Sales Plan
" Prepare Annual Marketing Plan
" Merchandise Product line
" Liaison with Other support departments i.e. Finance, Accounts, Logistics, Imports
" Develop new sales channels to enhance sales
" Monitor and develop dealers network
" Ensure Product display at the market place
" Develop and maintain customer relationship through after sales service
" Manage and coordinate regional Sales
" Prepare budgets and manage the expenses verses business
" Develop ties at government and corporate level to support and increase sales
" Liaison with other regional and head office
A 3 Years Master Degree specialized in Marketing, 16 cources including, Advertizing, Distribution, Sales, Team Management, Retail and strategic Marketing