Regional Marketing & Business Development Manager
Sharif Eye Centers
Total years of experience :13 years, 1 Months
• Develop and execute comprehensive marketing strategies to achieve business objectives and drive patient acquisition, including regional strategies tailored to specific market needs and opportunities.
• Identify market trends, competitive threats, and new business opportunities to inform strategic planning and decision-making.
• Lead the development of marketing collateral, promotional materials, and advertising campaigns to enhance brand awareness and visibility.
• Collaborate with internal teams to optimize the patient journey and improve the overall customer experience.
• Build and maintain relationships with key referral partners, including healthcare professionals, community organizations, and industry associations.
• Plan and execute events, seminars, and community outreach programs to engage with patients and raise awareness about our services.
• Monitor and analyze marketing performance metrics, track ROI, and adjust strategies as needed to optimize results.
• Stay updated on industry trends, best practices, and regulatory requirements to ensure compliance and competitive positioning.
• Lead and mentor a team of marketing professionals, providing guidance, support, and training as needed.
• Collaborate with influencers, presenters, and celebrities to amplify our brand message and reach new audiences.
• Represent the company at conferences, trade shows, and industry events to network with key stakeholders and promote our services.
• Created, coordinated, and supported all marketing campaigns and activities in Jordan.
• Pricing, marketing intelligence, marketing communication, and product marketing.
• Developed and implemented the company's marketing, communication, and brand strategies.
• In charge of corporate designing and updating websites, brochures, catalogs, and PR materials.
• Organized the marketing campaigns together with the sales and service departments.
• Managed the preparation, organization, and communication of tradeshows, fairs, and events.
• Identify target markets and develop effective communication strategies.
• Directed the development and execution of promotional marketing plans for events,
products, and content.
• Managed Google Ads, Huawei Ads social media paid campaigns and achieved the KPIs by 206%
• Led all Roya Media Group platforms' content by creating social media bible and implementing it.
• Created marketing strategies, plans and campaigns from ideation to execution.
• Coordinating the creation of creatives with in-house teams.
• Measuring the overall ROI and KPIs of all digital marketing campaigns.
• Prepared accurate reports for the marketing campaign’s overall performance.
• Conducts marketing and social media online training
• Conducting marketing and social media online training. Managing the creative process from concept to completion.
• Translating marketing objectives into clear creative strategies.
• Overseeing profitability, deliverables, timelines and budgets
• Creates detailed reports with research findings and analysis to inform marketing strategies
• Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
• Helps come up with new product and service offerings to increase shares in new or existing markets
• Works within the client's budget to produce effective promotional materials and advertising opportunities
• Tracks sales and feedback and adjusts marketing strategies as necessary
- Conduct marketing research to identify industry trends and commercial opportunities.
- Develop and implement a marketing strategy according to objectives and budget,
- Prepare detailed proposals and marketing plans with the marketing team.
- Advise on branding, positioning, communications and other marketing issues,
- Give direction to marketing efforts with the most effective methods and tools,
- Liaise with marketing department and external vendors,
- Monitor marketing projects and analyze results,
- Write reports with suggestions for improvements and new ideas.
- Conduct marketing research to identify industry trends and commercial opportunities.
- Develop and implement a marketing strategy according to objectives and budget.
- Prepare detailed proposals and marketing plans with the marketing team.
- Advise on branding, positioning, communications and other marketing issues.
- Give direction to marketing efforts with the most effective methods and tools.
- Liaise with marketing department and external vendors.
- Monitor marketing projects and analyze results.
- Write reports with suggestions for improvements and new ideas.
• Evaluated and optimized marketing and pricing strategies.
• Generated new business leads
• Created social media campaigns in collaboration with influencers.
• Increased brand awareness and market share
• Directed commercial ads from writing a script to implementing the video project.
• Developed and managed the marketing department activities
• Oversaw branding, advertising, promotional campaigns and merchandising.
Morning Live Show Presenter
• Deployed successful marketing campaigns from ideation to execution
• Tracked and recorded activity on accounts and help to close deals to meet these targets
• Developed negotiating strategies and positions by studying integration of new ventures
• Ensured all team members represent the company in the best way
• Presented business development training and mentoring to business developers
• Forecasted sales targets and ensure they are met by the team
• Screened potential business deals by analyzing market strategies
• Directed, planed and coordinated marketing efforts
• Identified and mapped business strengths and customer needs
• Followed up industry trends locally and internationally
• Recruit best team based on consistent company standards adapted to market requirements
• Lead new agent training and oversee the on-boarding process of new sales agents
• Build and maintain relationships with prospects and existing customers
• Provide coaching and feedback via meetings, one on ones, and performance reviews
• Ensure adequate staffing levels to maintain efficient team performance
• Meet established department goals with minimal supervision
• Consistently analyze, measure, and track sales agent performance
• Recognize and manage risk within the department
• Perform staff management tasks in a timely and accurate manner
• Research, resolve, and communicate operational issues to other business units
• Ensure that operational activities are completed within organization's scope and timeline
• Contact all who will have a role in the program and confirm their responsibilities
• Confirm the purpose of the event and the planned agenda in detail
• Handle enquirers from the public, the press, and related organizations
• Provide the team members with ideas to develop their skills
• Make sure that the events runs smoothly
• Pitch for grants and bids
• Plan for publicity strategies and campaigns
• Write and produce presentation
• Resolve operational updates, ideas and issues
• Assist in developing social media coverage
• Created engaging and informative content for all marketing channels.
• Established positioning, identified target audiences, and developed marketing plans.
• Analyzed and tracked marketing performance metrics.
• Collaborated with internal and external clients and partners.
• Managed marketing budget and showed project ROI.
• Planned, organized, and executed various events
• Coordinated large private and public events with over 4000 attendees and requisite security
• Supervised VIP committee in charge of special events
• Coached team of ushers ensuring efficient operations
• Conducted pre and post event evaluations and report on outcomes
• Researched market, identified event opportunities and generated interest
• Managed event calendar, project timelines and event budget
• Liaised with clients to determine their needs and to ensure customer satisfaction
• Ushered VIP events for high-profile attendees including the Jordanian Royal Family
• Designed coordination schematics for over 20 ushers
• Collaborated with colleagues to organize Souk Jara annual event
• Implemented USAID natural resources awareness program
• Anticipated and prevented potential problems in a discrete and professional manner
