Marketing Communication Manager
unifonic
Total years of experience :11 years, 5 Months
- Develop and deliver integrated marketing and communications campaigns
- Develop a clear understanding of customer journeys
- Oversees current orderings and comes up with initiatives for new products or services
- Using insight and analytics to build compelling value propositions
- Creating and executing clear strategies to maximize engagement, including identifying
ways to engage with senior decision-makers
- Approves and oversees the creative development of promotional materials, website
content, advertisements, and other marketing-related projects
- Communicates with various media buyers, advertising agencies, printers, and other
services to help marketing projects come to fruition.
- Developing, managing, and evaluating integrated B2B marketing campaigns.
- Press and PR activity to secure media coverage.
- Digital media and online content planning and creation
- Working with the Research team, identifying ways to communicate and optimize the
use of our research outputs
- Marketing assets/collateral development
- Stakeholder engagement
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copyrighting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Responsibilities:
- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.
- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments.
- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.
- Present, or oversee presentation of final concepts, and obtain approvals for deliverables.
Responsibilities:
- Ensuring the effective maintenance of creative functionalities, developing the creative products as per the market standards, maintaining the quality of creative work projects, and operating the agancy in a profitable manner.
- Providing strategic solutions to clients considering their market stakes involved in creating brand reputation for their organization.
- Accommodating the client's needs and requirements as per the marketing goals and strategies, creating unique brand promotion concepts in accordance with the client's promotional scheme, prioritizing the creative work as per client's demands, and translating the client's profile into a creative visual experience
- Collaborating with the creative team for processing the client's projects in a specified manner, assigning duties to creative / account management team, and leading the team in carrying out post production activities like video graphics, motion graphics, interactive web integration, and web marketing
- Developing and writing the plans of promotional campaigns, preparing its detailed presentation report, and assigning various responsibilities to team members for carrying out the promotional campaign effectively.
- Conducting market study for understanding the competitors' creative art, planning, and preparing strategic developmental plan for creating the client 's marketing strategies, branding functionalities, and business development plans.
- Managing external agents like photographers, printers, freelancers, web developers, etc., and coordinating them according to the work of art directors, copywriters, and other post production worker
Responsibilities:
- Manage and monitor the agency's workflow along with overseeing all clients and developing and presenting new business pitches to potential clients.
- Direct all creative operations with design teams.
- Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.
- Determines project content by reviewing and approving art and copy materials developed by staff.
- Improves quality results by studying, evaluating, and re-designing processes; recommending changes to art, copy writing, and production departments.
- Develops marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for direct marketing, and advertising.
- Monitors marketing mix and results by coordinating tracking actions with sales and marketing representatives.
Responsibilities:
- Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.
- Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.
- Take ownership of the management of the sales and marketing functions of the business.
- Drive increased revenue and profit to achieve the Company`s ambitious growth.
- Working to stringent targets, the job holder will be required to adopt a professional and knowledgeable approach to each new business call.
- Planning and coordinating the implementation of business plans and the penetration of new markets.
- Develop and coordinate a process around all early-stage engagements, including follow up after initial outreach, development and distribution of presentations and associated materials in advance of prospect calls and meetings, and confirming and following up on next steps.
- Follow and track contract process providing support to leadership through negotiation stages.
- Write and create various forms of content that can be used in sales presentations, at events, on the website, or with media.
Responsibilities:
- Developing growth strategies and plans.
- Managing and retaining relationships with existing clients.
- Increasing client base.j
- Having an in-depth knowledge of business products and value proposition
- Writing business proposals
- Identifying and mapping business strengths and customer needs.
- Researching business opportunities and viable income streams.