Senior Marketing Specialist
SCIB Paints
Total years of experience :6 years, 11 Months
• Responsible for economic and premium water-based emulsion products.
• Follow up on daily, weekly and monthly sales figures.
• Design and execute retail promotions for both dealers and end consumers.
• Forecast sales volumes (local & foreign markets), evaluate achievements and prepare sales analysis reports.
• Help export department in opening new offshore accounts and ensure fulfillment of orders.
• Implement product customization for foreign markets according to different country’s market needs.
• Conduct regular market visits and market surveys and prepare relevant reports.
• Work closely with sales department to ensure products performance meet strategic objectives.
• Work closely with R&D on new products and existing product development.
• Conduct product benchmark and trials against competitor products to ensure superior quality.
• Recommend price adjustments or product repositioning in the market.
• Handle and supervise BTL activities and promotional offers.
• Work closely with design agency and production houses on all marketing and promotional material.
• Responsible for all internal and external brand communication.
• Participate in events organization and corporate seminars.
• Prepared sales forecasts and evaluated monthly target achievements.
• Allocated marketing budget, monitored expenses and handled financial consolidations.
• Involved in several market research activities and competitor’s analysis.
• Member of a team assigned to start production, marketing and distribution of a new model.
• Helped in establishing Nissan’s call center.
• Conducted product training sessions for salesmen and call center representatives.
• Implemented a Lead Management System that helped optimize sales volumes and customer satisfaction.
• Created a detailed customer database that was used in various planning and marketing activities.
• Handled customer complains reported by call center and showroom customers.
• Located land plots to be considered into the projects pipeline.
• Conducted field assessment and primary feasibility study for the selected plots.
• Handled initial negotiations with landlords.
• Executed a full competition analysis for Cairo governorate.
• Implemented a new loyalty program for Compressed Natural Gas customers.
• Supervised CNG stations in Giza governorate.
• Help in developing financial products such as saving certificates and instant money transfer services.
• Participated in launching overseas virtual branches in cooperation with other financial institutions.
• Coordinated between overseas representatives in the Gulf region and Cairo’s HQ.
• Responsible for all administrative work and archiving.