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Ahmad Theeb, Chief Commercial Officer (CCO)

Ahmad Theeb

Chief Commercial Officer (CCO)·Art Guru Media Group

United Arab Emirates

Bachelor's degree, Graphic Design

Work experience

Total years of experience: 24 years, 3 months

Chief Commercial Officer (CCO)

January 2023 - Present

Art Guru Media Group

Amman, Jordan

January 2023 - Present

Commercial Strategy Leadership: Directed unified sales, marketing, and business development frameworks to increase regional market penetration and elevate competitive positioning, resulting in accelerated revenue growth and higher conversion rates.

Revenue Expansion & Key Partnerships: Developed scalable commercial roadmaps and secured strategic partnerships to diversify revenue streams and increase annual contract value, contributing to measurable YoY profitability.

Performance Optimization: Established data-driven KPIs and cross-functional workflows to enhance operational efficiency and improve forecasting accuracy, boosting department-wide productivity and decision-making impact.
Company industry:
Media Production

Director of Sales and Marketing

January 2017 - November 2022

The Digital House (TDH)

Amman, Jordan

January 2017 - November 2022

Growth Strategy Execution: Built and executed long-term commercial and marketing strategies to strengthen market positioning, increasing annual revenue by 45% through improved client acquisition and pricing models.

Operational & Team Leadership: Managed 30+ cross-functional employees and streamlined workflows using digital PM tools, reducing turnaround time by 25% and ensuring high-quality project delivery.

Campaign & Budget Management: Launched integrated marketing initiatives and optimized budgets over $1M, maximizing ROI and sustaining strong client retention through performance-driven execution.
Company industry:
IT Services

Senior Account Manager

January 2013 - January 2017

Brand Wheelhouse Inc. (BWI)

Amman, Jordan

January 2013 - January 2017

Integrated Campaign Leadership: Directed 250+ regional campaigns to ensure strategic alignment and creative excellence, driving higher brand engagement and client satisfaction.

Key Account Growth: Managed major accounts to strengthen long-term relationships, increasing revenue retention and upselling opportunities across sectors.

Team Collaboration & Efficiency: Supervised 20+ creatives and optimized internal processes, reducing delivery timelines by 40% while improving output quality.
Company industry:
Other Business Support Services

Media & Design Manager

January 2010 - November 2012

Ministry of Education (MOE)

Dubai, United Arab Emirates

January 2010 - November 2012

Media Strategy Deployment: Planned and executed cross-platform media campaigns to amplify educational initiatives, enhancing national reach and public awareness.

Creative Direction & Messaging: Led the development of government communication assets to ensure clarity, consistency, and engagement, improving message resonance.

Vendor Management & Optimization: Oversaw media buying and vendor negotiations to secure cost-efficient placements while improving campaign ROI.
Company industry:
Primary, Prep, & Secondary School

Art Director

January 2008 - January 2010

Viola Communications

Abu Dhabi, United Arab Emirates

January 2008 - January 2010

Creative Concept Leadership: Developed visual concepts and integrated campaigns to elevate brand presence for government and corporate clients across MENA.

Multi-Channel Execution: Managed creative production across print, digital, and OOH channels to deliver impactful communication, strengthening client outcomes.

Cross-Team Collaboration: Coordinated with account teams and vendors to translate client objectives into compelling visuals, improving engagement rates.
Company industry:
Advertising

Art Director

January 2005 - January 2008

FP7 McCann Worldwide

Abu Dhabi, United Arab Emirates

January 2005 - January 2008

Concept Development: Designed advertising concepts to align with brand and campaign goals, increasing creative effectiveness across markets.

Project & Team Oversight: Supervised designers and external partners to ensure timely, high-standard creative delivery.

Client Engagement: Presented creative solutions to senior clients to refine campaign direction, improving approval cycles and outcomes.
Company industry:
Advertising

Art Director

January 2004 - January 2005

M&C Saatchi

Doha, Qatar

January 2004 - January 2005

Creative Direction: Produced advertising concepts for regional/global brands to support campaign objectives across digital and print media.

Production Management: Oversaw shoots and post-production to maintain brand alignment and quality control.

Pitching & Client Support: Supported pitch meetings with visual presentations to strengthen client relationships and win new business.
Company industry:
Advertising

Junior Art Director

January 2003 - January 2004

M&C Saatchi

Amman, Jordan

January 2003 - January 2004

Creative Support: Assisted in developing campaign concepts to support senior creative direction.

Design Execution: Produced on-brand visuals under tight deadlines to ensure timely delivery.

Collaboration: Worked with content and account teams to maintain consistency and quality across deliverables.
Company industry:
Advertising

Graphic Designer

January 2002 - January 2003

FP7 McCann Worldwide

Amman, Jordan

January 2002 - January 2003

Visual Asset Development: Created print and digital materials to support multi-channel campaigns using Adobe Suite.

Production Coordination: Collaborated with vendors and internal teams to finalize deliverables under strict timelines.

Brand Consistency: Applied brand guidelines across all assets to maintain visual identity integrity.
Company industry:
Advertising

Education

Belford University

January 2002

January 2002

Bachelor's degree, Graphic Design

United States

Al Andalus College

December 2000

December 2000

Diploma, Associate of Arts in Graphic Design

Jordan

Skills

B2B Sales
Expert
B2B Sales
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Client Service
Expert
Client Service
Expert
Creative Briefs
Expert
Creative Briefs
Expert
Art Direction
Expert
Art Direction
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TRANSFORMATION
Intermediate
BUSINESS TRANSFORMATION
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
VISIONARY
Intermediate
VISIONARY
Intermediate
Art Direction
Expert
Art Direction
Expert
Creative Direction
Expert
Creative Direction
Expert
Branding
Expert
Branding
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Print Production & Digital Imaging Certification
InDesign CC Certification
Illustrator CC Certification
Photoshop CC Certification
Adobe Certified Expert (ACE)